Latest In: B2B buyer

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Trust And Transparency Becoming Essential To Engage Current B2B Buyers, According To New SiriusDecisions Research

Trust And Transparency Becoming Essential To Engage Current B2B Buyers, According To New SiriusDecisions Research

The B2B buyer's journey is increasingly becoming a digital-first exercise, especially as face-to-face interactions have been limited this…

Industry News June 24
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Study: B2B Buyers Open To Relevant Vendor Outreach

Study: B2B Buyers Open To Relevant Vendor Outreach

While B2B buyers continue to self educate before interacting with a salesperson, a recent report shows that 83%…

Industry News August 7
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2013 B2B Buyer Behavior Survey: Buyers Happier But Still Waiting To Engage With Sales

While B2B buyers strategically browse social media discussions during their research, web search remains a top source of…

Industry News December 18
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Leadspace Doubles Customer Base in Q1

Leadspace, a B2B social lead targeting technology provider, doubled its customer base in Q1 over the previous quarter…

Industry News April 18
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Eloqua #EE12 Keynote: Data-Driven Marketing Drives New Innovations

Eloqua CEO Joe Payne anchored his keynote at the company's 2012 user conference with a blast from the…

Industry News November 8
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Marketo Program Puts Focus On Customer Community, Partner Ecosystem

Marketo announced today the creation of its Marketo Program Exchange, a community-driven platform designed to support the company's…

Industry News October 24
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Demand Gen Report Unveils Third Annual B2B Buying Survey Showing Preferences Built Prior To Sales Engagement

Demand Gen Report, a leading digital publication covering the sales and marketing automation space, has released the findings…

Industry News October 23
Act-On Software An Exclusive Look Inside the Mind of Today's B2B Buyer Andrew Gaffney Atri Chatterjee B2B buyer B2B buyer behavior B2B marketing Demand Gen Report online research
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Experts Weigh In On Impact Of Shifting #B2BBuyer Trends

As noted in a recent Demand Gen Report article, B2B buyers are now using a wider range of…

Industry News October 17
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Content Marketing At DemandCon: Lenovo Reveals The Secrets Of Its Success

This month's DemandCon event in Boston offered a number of good case-study sessions for B2B marketers. One of the best…

Industry News October 16
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DemandCon 2012: B2B Marketers Learning To Overcome Persona Panic

Do buyer personas make B2B marketers nervous? If you ask Jay Gaines, Group Director at SiriusDecisions, the answer…

Industry News October 2
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Why Effective Multi-Channel Marketing Requires Customer Intelligence

By Joe Cordo, CMO of Extraprise Editor's note: this is the second in a two-part series. Read Part…

Demanding Views September 25
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B2B Buyer Survey Reveals Impact Of Social Media On Vendor Selection Process

B2B buyers are using a wider variety of sources to research their purchases, and social media continues to…

Industry News September 11
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