Data Management

Marketers are expanding their use of Big Data, and they’re just beginning to tap its power. This section covers the tools, trends and strategies for maintaining clean and accurate databases to enhance targeting capabilities. Appoints Former COO As CEO, an AI sales platform, promoted Chris Harrington from COO to CEO. He will succeed former CEO and Founder Dave Elkington, who will stay with the company as Chairman of the Board of Directors.

Aqfer Offers Data Lake Solution To Manage Enterprise Marketing Data

Aqfer aims to enable system integrators and managed service providers (MSP) to deploy customized marketing data lake solutions for companies with diverse and specific needs. The Aqfer approach is designed to make it easier to handle the large-scale complexity of modern ad tech and martech data management, as well as allow channel providers to focus on…

Marketers: Flip The Funnel And Gain Newfound Confidence With Data

While probably 90% of marketing professionals use data when activating their programmatic media campaigns, only a small percentage of those marketers are likely to say their data needs are met completely. That’s because data seems so overwhelmingly complicated that they are reticent to dig in — and just as reticent…
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