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Data Management

Marketers are expanding their use of Big Data, and they’re just beginning to tap its power. This section covers the tools, trends and strategies for maintaining clean and accurate databases to enhance targeting capabilities.

Tealium Launches Predict Solution Powered By Machine Learning

Integrated into Tealium AudienceStream, a data-first customer data platform that is designed to create highly granular, unified customer profiles from every touchpoint, Tealium Predict aims to create and activate trustworthy machine learning insights using cross-channel customer behavior data. Visitors are scored based on the likelihood to complete any action, and…

How AI And Machine Learning Can Make Forecasting Intelligent

Traditionally, CRM solutions have been unreliable for sales forecasting. Companies have dealt with inaccuracies and blamed their bad data. However, things are starting to change thanks to artificial intelligence (AI), machine learning (ML) and predictive analytics. According to Salesforce, only a quarter of companies use predictive analytics. Of those using…
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