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Demand Generation

Demand generation encompasses the process of identifying, approaching and engaging prospects. This section highlights how B2B companies are leveraging inbound and outbound marketing tools and strategies to accelerate the buying cycle.

Convince, Conquer, Convert: The Basics Of Modern Advertising

Conventional wisdom holds that you have seven seconds to make that crucial first impression, but the digital age has accelerated things significantly — especially for advertising. For brands, those precious seven seconds (and some argue it’s only one-tenth of a second!) have undoubtedly become even more diluted because those moments…

Mediafly Acquires Talent Intelligence Platform Aptology

Mediafly, a revenue enablement platform, marked its sixth acquisition through the addition of Aptology, a talent intelligence platform. Mediafly plans to leverage Aptology’s “people data and analytics” to help sales teams remove bias and gain objective insight into the behaviors that drive positive outcomes within their unique sales processes. 
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