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Demand Generation

Demand generation encompasses the process of identifying, approaching and engaging prospects. This section highlights how B2B companies are leveraging inbound and outbound marketing tools and strategies to accelerate the buying cycle.

Salesforce & NBCUniversal Launch New Branded Series, ‘The Shift’

Salesforce and NBCUniversal introduced “The Shift,” a new branded video series showing how seven organizations took on a digital transformation during heavy market headwinds and made it through. The series will premiere Sept. 17 at 2:30 p.m. ET during a paid-programming block on CNBC and will also be available for…

B2B Tech Veterans Launch GTM Partners, A Go-To-Market Analyst Firm

Go-to-market (GTM) industry experts Sangram Vajre, Bryan Brown, Lindsay Cordell and Judd Borakove launched the first data-driven GTM analyst firm, GTM Partners. The industry veterans founded the firm to help marketing, sales, customer success and product marketing teams become revenue leaders by creating transformational GTM strategies in the ever-evolving GTM landscape.

3 Tips For Programmatic Success With AI

Are you looking to improve your programmatic advertising results? Using artificial intelligence (AI) and programmatic technologies can be a great way to boost your marketing efforts, but it's important to make sure that you're utilizing your efforts efficiently.

Activate Marketing Services Announces New CEO & President

Activate, a provider of content-powered demand generation and marketing services, appointed Chris Rooke as CEO and Thomas “Shep” Sheppard as President and Chief Revenue Officer. Rooke and Sheppard will work together to help progress the company's formula of data and supply, product and go-to-market and scaling.
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