COVID-19 Update
Subscribe

Demand Generation

Demand generation encompasses the process of identifying, approaching and engaging prospects. This section highlights how B2B companies are leveraging inbound and outbound marketing tools and strategies to accelerate the buying cycle.

The Shifting Sands Of Selling Tech

With 2021 in full swing, marketers are planning for recovery and business growth. While some organizations will be more aggressive than others depending upon the sector and the funds available, 2020 will have an indelible impression on all business operations for quite some time. The survivors learned to be scrappy,…

G2 Hires Amanda Malko As New CMO

G2, a peer-to-peer business and software review platform, announced Amanda Malko as its new CMO. In her new role, Malko will be responsible for driving the brand’s growth and deepening its relationships with buyers.
Subscribe to this RSS feed