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Demand Generation

Demand generation encompasses the process of identifying, approaching and engaging prospects. This section highlights how B2B companies are leveraging inbound and outbound marketing tools and strategies to accelerate the buying cycle.

Study: ROI Tracking, Advanced Lead Scoring Drive Best-In-Class Marketing

According to a recent study, the most successful marketing organizations get a significantly higher budget than their less effective competitors – and they're investing that money in a variety of cutting-edge activities. The study, Best Practices of the Best Marketers, involved an online survey that includes responses from 121 marketers…
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SiriusDecisions Demand Waterfall

SiriusDecisions unveiled an update to its proprietary Demand Waterfall, a model designed to unify sales and marketing teams and to establish closed-loop processes. The research firm shared the new model at the SiriusDecisions Summit, held last week in Scottsdale, Ariz. The new model focuses on managing leads sourced across a…

Case Study: SAP Uses ON24 Webcasting To Drive Community-Focused Marketing Strategy

Webcasting is a familiar tool for many B2B marketers. When software giant SAP partnered with ON24 for a recent webcasting initiative, however, it got a powerful reminder of the impact this technology can have on customer conversion rates and bottom-line revenue. SAP is widely recognized as a leading enterprise software…
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DGR To Honor B2B Organizations In Fourth Annual Sales & Marketing Integration Awards

This June, DemandGen Report will once again honor leading organizations as part of its annual Sales & Marketing Integration Awards. Given the increased market pressure to develop strategies based on revenue performance and measurement, this special report will profile organizations that have achieved success in driving revenue by developing common…
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