Survey: More Than Half Of Companies Report Lead Generation Efforts Falling Short

Research stock imageMore than half (58%) of companies find that their lead generation efforts are falling short, according to a lead generation survey conducted by Demand Metric and released by Salesfusion.

The online survey was based on more than 200 responses from small and mid-size companies. The study also highlights that the most common approaches for generating leads included email marketing (78%), tradeshow or event marketing (73%), and content marketing (67%).

Salesfusion Buys LoopFuse To Fuel Mid-Market Growth

salesfusion loopfuseSalesfusion acquired LoopFuse, a sales and marketing automation software provider, for an undisclosed fee. The acquisition aims to promote further growth by Salesfusion in the mid-market business.

The purchase of LoopFuse will allow Salesfusion to integrate social media publishing and monitoring tools directly into the Salesfusion suite. The combined technologies will offer Salesfusion customers social listening, publishing and nurturing tools, along with predictive analytics.

Salesfusion Raises $8.25M In Funding

salesfusion logo1Marketing automation vendor Salesfusion received $8.25 million in Series B backing to continue the growth it experienced in 2013, when the company more than doubled its revenue and gross profits. The funding also will be used to build a new headquarters in Atlanta.

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