Latest In: Lead Quality

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How LHP Grew Average Lead Value By 3X

How LHP Grew Average Lead Value By 3X

As a veteran in the automotive safety space, LHP Engineering Solutions has serviced big names in the transportation…

Case Studies October 19
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Infer’s Net-New Leads Solution Identifies Account Intent

Infer’s Net-New Leads Solution Identifies Account Intent

Infer, a predictive applications provider, unveiled a new solution designed to increase conversion rates for cold accounts and…

Industry News July 27
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B2B Marketers Focus On CRM Integration To Improve Lead Quality And Visibility

B2B Marketers Focus On CRM Integration To Improve Lead Quality And Visibility

As B2B organizations aim to strengthen the relationship between sales and marketing teams, they are also working toward…

Industry News July 22
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PR 2020

Report Reveals Gaps in Marketing Talent, Technology And Strategy

Key performance indicator weaknesses at every stage of the marketing funnel affect the ability of organizations to achieve…

Industry News December 27
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B2B Benchmark Survey Reveals Marketers Expect To Spend More On Demand Gen In 2013

One third of B2B marketers say their demand generation budgets will grow by more than 20% in 2013,…

Industry News February 27
b2b marketers B2B marketing Caroline Bishop demand generation DemandGen Report high-value offers Improving Campaign Effectiveness And Lead Quality: 4 Steps To Build An Offer Planning Matrix lead generation lead generation campaign Lead Quality Offer planning Mix Web Reply
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Improving Campaign Effectiveness And Lead Quality: 4 Steps To Build An Offer Planning Matrix

By Caroline Bishop, VP Marketing, Web Reply For B2B marketers, the process of delivering marketing campaigns to support…

Demanding Views April 17
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Adding Dashboard Metrics To Maximize Marketing ROI, Lead Generation Efforts

By Jim Lenskold, President, The Lenskold Group This is the fourth article in the four-part series on Maximizing…

Demanding Views October 2
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