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Twitter’s New Lead Gen Cards Appeal To B2B Marketers With Seamless Data Capture

TwitterWhen B2B marketers send out a typical paid tweet, they have to direct leads to a landing page with a form for their name, company, email and any other pertinent bits of data they want to capture. As any marketer knows, when prospects have to go to another site and fill out a form it increases the likelihood that they will just abandon the task.

That is all about to change with Twitter’s new Lead Generation Cards, which are being called revolutionary by some industry observers and could have an impact on how other social media outlets address the needs of B2B marketers going forward.

A Year After Acquisition By Silverpop, CoreMotives Adds 270 Customers, Billings Up 136%

silverpop coremotivesSince being acquired by Silverpop a year ago, CoreMotives has increased billings by 136% and added more than 270 customers, bringing the total to 1,500 brands currently using the tool to deliver marketing campaigns from within Microsoft Dynamics CRM.

Demand Gen Report spoke with Rhett Thompson, Co-Founder of CoreMotives, and Ellen Valentine, Product Evangelist for Silverpop, about the status of the partnership and the future.

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