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Demand Generation

Demand generation encompasses the process of identifying, approaching and engaging prospects. This section highlights how B2B companies are leveraging inbound and outbound marketing tools and strategies to accelerate the buying cycle.

6 Ways To Know If You’re Ready For Lead Scoring

By David Lewis, CEO, DemandGen International Thinking of implementing a lead scoring system, but not sure if your organization is ready to undertake that kind of effort? Here’s a short checklist to help you determine if a lead scoring project is the right step for you right now.

Next-Gen Lead Gen; Buyer Centric Tactics Take Center Stage at Online Marketing Summit

As the web plays an increasingly critical role in the BtoB buying process, marketing and sales professionals are challenged to develop an understanding of the pain points and needs of prospects in order to serve up relevant content. The Online Marketing Summit (OMS) Regional & International Conference Tour, Presented by…
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