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Demand Generation

Demand generation encompasses the process of identifying, approaching and engaging prospects. This section highlights how B2B companies are leveraging inbound and outbound marketing tools and strategies to accelerate the buying cycle.

Harte-Hanks Unveils The Demand Curve To Help BtoB Tech Companies Leverage Benchmark Data

Harte-Hanks, a direct marketing services provider, recently announced the commercial availability of The Demand Curve, a new insight-driven tool for technology markets. The solution builds on core areas including professional and business marketing data management, content development, digital and social conversations, and sales and marketing funnel management.
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Rock Annand Launches “Live in 45” Lead Nurturing Program

The Rock Annand Group, a BtoB marketing and sales consultancy, recently announced “The Ultimate ‘Live in 45’ Lead Nurturing Program,” a “guided implementation” for a lead nurturing campaign focused on the specific, practical steps to construct effective programs, beginning Nov. 1, 2011. As BtoB marketers migrate to interactive strategies —…
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True Influence Launches LeadPAC Free Model For Email Campaigns

True Influence, a provider of pay-for-performance lead generation solutions, today announced the launch of the LeadPAC Free Plan, as well as tiered pricing plans available on a monthly or pay-per-play basis. LeadPAC, which was launched commercially in September 2011, is a behaviorally targeted, self-service email prospecting platform designed to enable…
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True Influence Launches LeadPAC Free Model For Email Campaigns

True Influence, a provider of pay-for-performance lead generation solutions, today announced the launch of the LeadPAC Free Plan, as well as tiered pricing plans available on a monthly or pay-per-play basis. LeadPAC, which was launched commercially in September 2011, is a behaviorally targeted, self-service email prospecting platform designed to enable…
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Study: ROI Tracking, Advanced Lead Scoring Drive Best-In-Class Marketing

According to a recent study, the most successful marketing organizations get a significantly higher budget than their less effective competitors – and they're investing that money in a variety of cutting-edge activities. The study, Best Practices of the Best Marketers, involved an online survey that includes responses from 121 marketers…
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SiriusDecisions Demand Waterfall

SiriusDecisions unveiled an update to its proprietary Demand Waterfall, a model designed to unify sales and marketing teams and to establish closed-loop processes. The research firm shared the new model at the SiriusDecisions Summit, held last week in Scottsdale, Ariz. The new model focuses on managing leads sourced across a…
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