Demand Generation

Brightcove Unveils Virtual Event Experiences Solution

Brightcove, an online video technology platform, has launched a new Virtual Event Experiences solution, designed to provide organizations video technology that engages their target audiences while hosting virtual events.

June 29, 2020
Written by Michael Rodriguez

Trust And Transparency Becoming Essential To Engage Current B2B Buyers, According To New SiriusDecisions Research

The B2B buyer’s journey is increasingly becoming a digital-first exercise, especially as face-to-face interactions have been limited this year. These changing realities are forcing sales and marketing teams to adjust the way they engage and address customer needs.

June 24, 2020
Written by Michael Rodriguez

5 Easy Tips For Implementing AI Into Your Marketing Mix

The B2B industry has seen an influx of AI solutions and programs that promise to streamline processes and marketing strategies. While AI has been helpful, there has been a lot of confusion around what it does, how to choose the best AI solution to implement for success.

June 17, 2020
Published in Blog
Written by Michael Rodriguez

No Playbook, No Problem: 3 Steps To (Re)build Pipeline In 2020

We’re all familiar with the usual content flow for the first quarter of the year. It’s usually chock-full of titles such as “How to do XYZ in 2020” or “5 Top XYZ Trends for 2020,” — the list goes on. Hey, we did it too, because the first quarter is…

June 5, 2020
Written by Jodi Cerretani, RollWorks

SiriusDecisions’ Phil Harrell Addresses Critical Traits Of A Buyer-Centric Sales Organization

In the current environment, B2B sales organizations must be quick to adapt to evolving buyer needs and expectations. This is a critical time to take the opportunity to increase revenue efficiency by streamlining the buying experience to match these expectations.

May 27, 2020
Written by Klaudia Tirico

The Power Of ‘Wartime Technology’ In Today’s Current Climate

2020 has proven to be a difficult year for B2B markers, requiring them to pivot strategies and reallocate budgets amid our new reality. Technology is now playing an even greater role as marketers work to achieve revenue success.

May 22, 2020
Written by Marjorie Romeyn-Sanabria

B2B Community Bands Together To Offer Covid-19 Relief Efforts & Resources

The COVID-19 crisis has forced many companies to pivot strategies, reallocate budgets and adapt to a virtual-only environment. During this challenging time, many solution providers have shifted their standard sales messaging to be more community and customer-focused and offer ways to help companies cope with new realities.

May 6, 2020
Written by Klaudia Tirico