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Lead Scoring

Identifying leads that are most likely to convert is key to a productive sales and marketing relationship. This section highlights strategies for accurately scoring leads as they enter the buying cycle, as well as the latest the tools to predict which leads are most likely to close.

Conversica’s Artificial Intelligence For Lead Engagement

Conversica is an artificial intelligence (AI) solution designed to help marketing, inside sales and sales organizations engage prospects with the highest propensity to buy. Features/Functions The solution’s artificial intelligence is positioned to initiate email conversations and analyze replies by automatically extracting information and interpreting the lead’s intention and sentiment. Conversica…

Infer's Net-New Leads Solution Identifies Account Intent

Infer, a predictive applications provider, unveiled a new solution designed to increase conversion rates for cold accounts and use customized predictive models to identify high-quality leads. The Net-New Leads solution blends market intelligence with predictive analytics through partnerships with data providers such as InsideView. This insight positions sales and marketing…

B2B Marketers Tap New Scoring Tools To Prioritize High-Value Leads

While B2B marketers recognize the benefits of traditional lead scoring, the reality is that many are struggling to develop scoring models that work effectively for both marketing and sales. To address these concerns, some progressive marketers are now integrating new predictive tools into the scoring systems already in place within…

Mind The Gap: 5 Ways To Avoid A Lead Handoff Disaster

Sales and marketing alignment remains a hot topic. For many B2B CEOs, it will likely rank among their top concerns for the year. An Aberdeen Group study noted that highly aligned organizations achieved an average of 32% year-over-year revenue growth, while their less aligned competitors saw a 7% decrease in…

Infer Unveils Account Scoring Solution

Infer, a provider of predictive applications, announced the general availability of its Account Scoring solution, a service designed to help businesses source more sales opportunities by ranking cold accounts based on their fit for the product and revenue potential. The new service was unveiled at the SiriusDecisions Summit in Nashville,…
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