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Lead Scoring

Identifying leads that are most likely to convert is key to a productive sales and marketing relationship. This section highlights strategies for accurately scoring leads as they enter the buying cycle, as well as the latest the tools to predict which leads are most likely to close.

ON24 Integrates With Act-On To Enhance Webinar Engagement Tracking

ON24 will integrate with Act-On Software, a move designed to combine the webinar marketing platform's analytics into the marketing automation platform to enhance lead qualification and accelerate sales. The integration is intended to boost lead scoring and nurturing processes and also can be used to build lists, add contacts and…

Mintigo Unveils Predictive Marketing App On Oracle Marketing AppCloud

Mintigo, a predictive marketing platform provider, announced the launch of its native predictive marketing and lead scoring application on the Oracle Marketing AppCloud. The new application is designed to give marketers real-time predictive marketing capabilities — alongside predictive lead scoring — within the Oracle Marketing Cloud. The solution intends to…

Predictive Lead Scoring Helps SmartBear Identify Untapped Opportunities

Marketing automation has certainly increased lead volume, but the focus now is on boosting quality. Progressive companies such as SmartBear Software are boosting lead quality with applications that analyze data and digital behaviors to predict which leads will convert. A recent webinar, hosted by Mintigo, discussed how traditional lead scoring…
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