• JUser: :_load: Unable to load user with ID: 66
 COVID-19 Update

Job Board (7)

Director of Digital Product Marketing

As the Director of Product Marketing at MRP you will report to the global head of marketing and have the responsibility to synthesize our go-to-market strategy and advocate buyer personas and their needs cross our organization: Product, Sales, & Marketing. Through research, interviews, and competitive intelligence, you will become our expert point person to cultivate a deep understanding of target markets, segments, & personas. This insight will create value as you successfully influence marketing programs, sales approaches & product feature prioritization.

Typical responsibilities include:

  • Define the market opportunity for each MRP product - based upon audience identification, segmentation, and targeting mechanisms
  • Define and enable go to market approaches to secure "must-win" market opportunities.
  • Create and manage competitive intelligence
  • Develop product positioning, value propositions and messaging that resonates with our key buying audiences
  • Advocate and influence product-level sales and marketing programs
  • Sales Enablement program - curate, train, monitor and manage sales content and presentation materials
  • Content - Create and curate compelling and action provoking content, including documents/ebooks, presentations, and other media forms

What you can bring to the team:

  • 3-5+ years of experience within B2B SaaS organizations with directly relevant product marketing roles. A strong preference for direct solution experience in ABM, Marketing Automation, CRM, Data Management, Digital Media, or Lead Generation
  • 5-10+ years of experience managing and scaling B2B Marketing outcomes in a fast-paced and competitive environment
  • A passion for winning in a competitive environment, and a bias for rapid execution, optimization, and accountability
  • A keen eye towards identifying and describing audience based competitive differentiation and positioning
  • Expertise in understanding the sales and product pipeline and the role of marketing at each stage of the opportunity funnel and the client expansion path
  • The ability to build strong partnerships with other internal business leaders - executive, sales, marketing, product, delivery
  • Excellent cross-functional communication skills - Experience managing programs and communications across different functional groups & geographic locations
  • Data-driven, strong analytical skills


Apply here.

Tagged under

Snr. Manager/Director of Corporate Marketing

MRP provides the only predictive Account-Based Marketing (ABM) solution purpose-built for enterprise-class sales and marketing organizations.

Prelytix is our SaaS/DaaS Enterprise-Class ABM platform. We help B2B marketers understand which companies are in market for their products and how to connect and activate these organizations to their sales cycle. Our ABM services are all driven by Prelytix and integrates B2B marketing tactics such as Programmatic Display, Content Syndication, Social media, Direct Mail and Inside Sales. We are the world leader in combining a full suite of ABM software and services.

MRP is looking for someone to fill a Director of Corporate Marketing. This role is based in Philadelphia, PA and will work closely with the MRP leadership team across Product Management, Sales and Sales Operations, Marketing, and HR.

Typical responsibilities include:

  • Assume overall responsibility for developing the annual marketing plan and control of the marketing budget.
  • Planning and coordination of marketing campaigns with sales activities.
  • Define and manage our brand identity and messages across the organization, ensuring on message programs and content.
  • Define, implement, and execute event marketing strategy - global focus, with emphasis on securing speaking roles, both earned and paid, and construction of regional in-person events.
  • Define, implement, and execute social media marketing strategy - global focus, with emphasis on growing follower base, increasing audience engagement, and building social media competency and participation across the organization.
  • Define and manage our Public Relations and Analyst Relations efforts.

What you can bring to the team:

  • 3-5+ years of experience managing and scaling B2B Marketing outcomes in a fast-paced and competitive environment. Hands-on and leadership experience having designed, developed, and driven overall marketing strategy.
  • A bias for rapid execution, optimization, and accountability.
  • A keen eye towards identifying and describing audience based competitive differentiation and positioning.
  • Experience in managing people, processes, and tools needed to build a predictable revenue organization.
  • Expert in understanding the sales and product pipeline and the role of marketing at each stage of the opportunity funnel and the client expansion path.
  • Experience managing across different functional groups & geographic locations.
  • The ability to build strong partnerships with other internal business leaders - executive, sales, marketing, product, delivery.
  • Excellent communication skills.
  • Data-driven, strong analytical skills.
  • Excellent English (must)


Apply here.

Tagged under

Sr. Manager, Marketing Operations

The Impact You’ll Have at Return Path

Want the chance to make an impact and be recognized for success?  The Sr. Manager, Marketing Operations is a key member of the Sales Operations & Reporting team.  In this role you’ll own the development and implementation of process that drive Marketing’s impact on the business.  You’ll create and own business processes that track, measure, and shape the company’s marketing investment and impact to our bottom line. You’ll work across teams to understand strategic objectives and challenges and  drive alignment with Sales & Product to focus resources and efforts where we can best drive revenue for RP and our clients. 

Key responsibilities include:

  • Partner with the marketing team to review all marketing processes; see what’s working and what’s not and determine the way forward. You are empowered to dig in and fix problems
  • Scope and lead CRM-based initiatives that are critical to the development and improvement of demand generation functions within Marketing
  • Integration of marketing  & sales processes to support global lead gen and client engagement programs, including process design  to support the Channel business in
  • Lead the development  of data-driven sales capabilities, driving integration of Return Path data into CRM and Marketing Automation systems to fuel ongoing engagement and nurture programs
  • Work closely with cross-functional stakeholders, representing the marketing team to align inter-group operational goals and execute against the goals
  • Work closely with marketing analyst to ensure the dashboards and other critical data is aligned to the tactical and strategic needs of the business.  In other words, are we looking at the right data to help drive business decisions?

What does it take to be successful in this role?

  • 5-8 years’ experience in marketing & operational role
  • Project management expertise, including training and implementation of new processes
  • You’ve gotten processes to implementation phase and gotten them to ‘stick’
  • Excellent understanding of customer and prospect marketing in a B2B environment
  • Strong Excel and analytical skills (e.g., lookups, pivot tables & dealing with large volumes of data)
  • Experience with and Eloqua or equivalent; administration skills are a plus
  • Strong communication and facilitation skills are critical in this role and you’ve proven to be strong in this area
  • Strong process mapping and design skills

    In addition to the above, you must be a good fit at Return Path. To be successful here, you must demonstrate Personal/Professional Growth, Professionalism, Execution, and Strategic Thinking; have a Positive Impact and a great sense of humor.


What it's like to work here

It's great! From the CEO and senior management team to the newest entry-level employee, we are a company that cares a lot about fostering a great work environment and a fun, energetic, success-oriented culture. We have a strong philosophical belief that our people are our most important assets. And we don't just pay lip service to that phrase -- we incorporate it into our policies, and we live it every day. Yes, that philosophy means we have generous "traditional" benefits, but it also means we take a lot of time to focus on high quality management and leadership, and time to make sure everyone in the company is in the right job, knows how his or her job contributes to the overall company mission, and has a clear sense of learning and career growth. We have great employee retention over the years because people love coming to work here and really feel like they're part of something special.  For more information visit

Marketing Operations Specialist

Curata is a small, high-growth software as a service company looking for an energetic, self-starter with a passion for digital marketing and analytics.

If you enjoy an entrepreneurial working environment, and are enthusiastic about the opportunity to work in an innovative and fast-paced company, then you are the right fit for our organization. We market to marketers which requires us to strive for best-in-class; therefore, there's no better place to be if you want a career in marketing.

Business Development Representative / Inside Sales (Entry Level)

Business Development Representatives initiate and nurture relationships both by phone and e-mail, with decision makers within our clients’ target markets in order to qualify sales opportunities for our clients.  

As a ‘BDR’, you will take advantage of our world-class training program and acquire the skills to utilize phone, email and supporting technology to interact with high-level decision makers, delivering valuable sales opportunities to our clients. The experience you gain with AG will accelerate your career, even if your path takes you outside of sales.

  • Published in Job Board
  • Written by

Marketing Specialist (Demand Generation) - Philadelphia

The Business Solutions Group of Active is powering the next generation of smart events through its technology suite which provides intelligent data & insights to accelerate revenue growth, deepen attendee engagement and gain efficiency. Customers of all sizes benefit from a single partner for all of their event management needs. The Business Solutions technology suite includes ACTIVE Conference for large flagship conferences, ACTIVE RegOnline for attendee management solutions, ACTIVE Starcite for Strategic meetings management and event expense management, and ACTIVE Marketplace to connect events with suppliers.

The Demand Generation Specialist will play a key role within the Business Solutions marketing organization at Active Network, working with the Senior Manager of Demand Generation to measure the effectiveness of marketing campaigns, lead sources and marketing’s overall contribution to the sales funnel. A successful candidate will be a results-oriented, self-starter who thrives in a fast paced environment with competing priorities. S/he will be organized and have a passion for processes and analytics.

  • Published in Job Board
  • Written by

Demand Creation Strategies, Research Director

SiriusDecisions is the world's leading source for B2B sales and marketing best practice research and data. To further strengthen our expanding research team, we are now looking for a research director to join our rapidly growing Demand Creation Strategies (DCS) service.

SiriusDecisions’ DCS service helps marketing leaders make better, more informed decisions about how to create a systematic, repeatable, measurable B2b demand creation engine that is highly integrated with sales. This includes the deployment of technology; core processes such as multi-touch program design and execution, lead nurturing and lead scoring; measurement using the SiriusDecisions Demand Waterfall; teleprospecting and telemarketing; inbound/Web marketing; and much more.

  • Published in Job Board
  • Written by
Subscribe to this RSS feed