Demand Creation Strategies, Research Director

SiriusDecisions is the world's leading source for B2B sales and marketing best practice research and data. To further strengthen our expanding research team, we are now looking for a research director to join our rapidly growing Demand Creation Strategies (DCS) service.

SiriusDecisions’ DCS service helps marketing leaders make better, more informed decisions about how to create a systematic, repeatable, measurable B2b demand creation engine that is highly integrated with sales. This includes the deployment of technology; core processes such as multi-touch program design and execution, lead nurturing and lead scoring; measurement using the SiriusDecisions Demand Waterfall; teleprospecting and telemarketing; inbound/Web marketing; and much more.

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