Subscribe

Marketing Analytics

B2B marketers have become more data-driven as they strive to track marketing’s performance. This section highlights tools, functionality and solutions for gathering intelligence about the buyer’s journey and applying that knowledge to marketing campaigns.

Versium Launches Datafinder To Offer Predictive Data Technology To SMBs

Versium, a data technology and predictive analytics solutions provider, announced the launch of Datafinder, a self-service web site designed to provide data and data technology to small and mid-sized businesses. The web site uses Versium’s LifeData predictive analytics engine to help users understand buyer behavior based off certain characteristics —…

Twitter Partners With IBM To Blend Social Data With Cloud-Based Services

Twitter and IBM announced a partnership that is intended to combine Twitter data and IBM’s cloud-based analytics, customer engagement platforms and consulting services. "IBM brings a unique combination of cloud-based analytics solutions and a global services team that can help companies utilize this truly unique data," said Chris Moody, VP…

NetProspex Unveils Deeper Integration With Marketing Automation Platforms

NetProspex announced enhancements to its Workbench data services platform, including deeper integrations with Eloqua, Marketo, NetSuite and Salesforce.com. The release is positioned to expand the scope of the platform, providing marketers with deeper analytics and insights into the health and productivity of their marketing databases. In addition, the enhanced platform…

Radius Releases Insights To Help Data-Driven Marketing Campaigns

Radius, a marketing intelligence company, announced the commercial release of Radius Insights. This software is tightly integrated with Salesforce and is designed to provide companies a better understanding of existing customers, identify top performing segments in its Salesforce systems and deploy relevant marketing campaigns. The launch follows successful pilots in…
  • Written by

Salesforce Unveils Analytics Cloud At Dreamforce

Salesforce announced the launch of Wave, an analytics cloud positioned to offer users a simple way to analyze their data, gain insights and make better marketing and sales decisions. Unveiled at Dreamforce, Wave is the sixth cloud added to the Salesforce Customer Success Platform. The analytics cloud is expected to…

BrightFunnel Raises $2.5 Million For Predictive Analytics Cloud

BrightFunnel, a marketing attribution platform provider, announced that it raised $2.5 million in funding, which is intended to enhance marketing and sales initiatives while boosting growth in the company’s marketing analytics cloud application. The funds also are positioned to help strengthen integrations with Salesforce and Oracle Eloqua marketing clouds —…

Conductor Launches New Features For Web Presence Platform

Conductor, a web presence management provider, announced the latest upgrades for Searchlight, the company’s web presence management platform, at its annual C3 Conference in New York City. The new features — Content Mapping, Location and Device Reporting and YouTube Reporting — are designed to provide a more holistic view of…
Subscribe to this RSS feed