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Marketing Analytics

B2B marketers have become more data-driven as they strive to track marketing’s performance. This section highlights tools, functionality and solutions for gathering intelligence about the buyer’s journey and applying that knowledge to marketing campaigns.

Appboy Offers Multilingual Support, Spreads Reach To China

Appboy, a mobile marketing automation solutions provider, has launched multilingual support capabilities, positioning users to send customized mobile push messages in roughly 1,000 languages. The new features are designed to leverage language preference data to enhance personalization. The company also announced a partnership with Baidu Cloud Push, China's equivalent to…

Act-On Launches Data Studio To Ease The Exporting Of Data To BI Tools

Act-On Software unveiled Data Studio, which is designed to help users visualize, select, configure and export data from Act-On to any business intelligence platform. Customers can use pre-configured data sets and aggregations or create their own using point- and-click queries and filters. “Our goal to provide marketers with an open…

Adobe Unveils Microsoft Partnership, Tighter Cloud Integrations

Adobe unveiled a partnership with Microsoft, a move designed to help companies better manage their marketing, sales and services to enhance customer engagement throughout the buyer’s journey. Announced at the Adobe Summit in London, the partnership includes the integration of Microsoft's Dynamics CRM with the Adobe Marketing Cloud, positioning users…
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