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Marketing Operations

As data-driven marketing becomes a focus for more B2B companies, the role of marketing operations is out front. This section takes a look at the role of marketing operations in developing best practices that focus on metrics dashboards, resource/asset management and other marketing automation tools

Demand Spring Unveils Leap Advisory Service

Demand Spring, a revenue marketing consultancy, launched Leap Advisory Group, an advisory service where marketing experts offer personalized, actionable advice to help B2B practitioners address internal and external challenges with their marketing strategies, workflows and more.

SmartBug Media Joins Adobe Solution Partner Program

Inbound marketing agency SmartBug Media announced a partnership with the Adobe Solution Partner Program to offer content marketing, sales enablement, marketing automation and revenue operations consulting capabilities for Adobe Marketo Engage users.

ActiveCampaign Raises $240 M To Enhance CXA Platform

ActiveCampaign, a customer experience (CX) automation company, raised $240 million in a Series C financial round, which brings its total funding to $360 million. The round was led by Tiger Global, Dragoneer Investment Group, and existing investors Silversmith Capital Partners and Susquehanna Growth Equity Growth Equity.

Airtable For Marketing Aims To Streamline Workflows For Increased Growth & Productivity

The Airtable For Marketing solution empowers marketing teams to drive business growth with increased agility, flexibility and scale, creating a single place for marketing teams to streamline content and campaign workflows, move quickly and drive business growth. Back-Of-The-Box Details Airtable For Marketing combines business operational data from multiple sources in…

Seismic Spring 2021 Release Aims To Optimize AI-Guided Selling

Seismic, a sales enablement platform, revealed its Spring 2021 releases during its Seismic Digital Shift event. The new launch includes new and enhanced capabilities to help organizations capture every revenue moment and drive efficient buyer engagement across all digital channels.
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