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Marketing Operations

As data-driven marketing becomes a focus for more B2B companies, the role of marketing operations is out front. This section takes a look at the role of marketing operations in developing best practices that focus on metrics dashboards, resource/asset management and other marketing automation tools

Mediafly Announces New Customer Advisory Board

Mediafly, a revenue enablement and intelligence platform, launched its Customer Advisory Board (CAB), which consists of revenue leaders from different industries who will serve as strategic advisers for the company. This week, members of the board will meet in Chicago to discuss solutions to issues blocking B2B revenue growth and…

Bombora & Intentsify Announce New Partnership

Bombora, an intent data provider, and Intentsify, an intelligence activation platform, partnered up to enhance go-to-market (GTM) strategies for B2B sales, marketing and customer success teams. Intentsify’s platform will take on Bombora’s Company Surge® intent data for all Intentsify customers.

6sense, Athena Alliance & Splash Enforce Women In Power

6sense, a revenue intelligence platform, and Athena Alliance, a community platform for women, banded together to address boardroom diversity with women in marketing. The pair launched "The Empowered CMO Board Book” aimed at propelling female Chief Marketing Officers (CMOs) to leadership positions.

B2B Tech Veterans Launch GTM Partners, A Go-To-Market Analyst Firm

Go-to-market (GTM) industry experts Sangram Vajre, Bryan Brown, Lindsay Cordell and Judd Borakove launched the first data-driven GTM analyst firm, GTM Partners. The industry veterans founded the firm to help marketing, sales, customer success and product marketing teams become revenue leaders by creating transformational GTM strategies in the ever-evolving GTM landscape.

Integrate Appoints John Gurski As New President & CRO

Integrate, a company that specializes in precision demand marketing, announced John Gurski as its new President and Chief Revenue Officer (CRO). Gurski will lead all functions across sales, marketing, customer success and professional services at Integrate.
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