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Marketing Operations

As data-driven marketing becomes a focus for more B2B companies, the role of marketing operations is out front. This section takes a look at the role of marketing operations in developing best practices that focus on metrics dashboards, resource/asset management and other marketing automation tools

5 Tips For A Successful Global SEO Strategy

By Judd Marcello, Smartling To effectively compete in today’s global market, it’s no longer enough to have a website and SEO strategy targeted only at the English-speaking world. Companies that have customers around the globe — or multilingual customers in the U.S. — need to think about translating and localizing…

Investors Take Majority Stake In TreeHouse Interactive, Plan Expansion

Investment firm Kennet Partners and co-investor Joe Wang have acquired majority ownership of TreeHouse Interactive, a provider of partner relationship management and marketing automation solutions. The financial terms of the deal were not disclosed. Wang, who previously served as President and CEO of LANDesk Software, will take over as Chairman…

Salesfusion Receives $5M In Funding, Names O’Kelley CEO

Salesfusion, a marketing automation and email marketing platform provider, recently named Carol O’Kelley as its CEO and received an additional $5 million in funding. The latest investment, which follows $8 million in Series B funding in January, brings the company's overall funding total to approximately $23 million. "This funding is…

5 Technology Questions Global Marketers Need to Ask

By Heidi Lorenzen, CMO, Cloudwords To reach 95% of business professionals, a brand must speak 10 languages. That’s a lot of translating, even for today’s modern marketers who now have more than 1,000 marketing technologies available to them for boosting productivity, scaling personalization, and simplifying and accelerating localization. According to a…

Study: Marketing Automation Innovation Highest For Small And Enterprise Firms

Marketing automation systems for very small and very large businesses have shown the greatest innovation in the past year, according to research released today by Raab Associates. The January 2015 B2B Marketing Automation Vendor Selection Tool (VEST) added five vendors focused on serving very small companies, which form the industry’s…
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