Persona Development

Personas are an increasingly valuable tool for developing highly targeted content that resonates with buyers. This section highlights the latest tools, trends and strategies B2B marketers are leveraging to help build accurate buyer personas.

6sense Unveils Account-Based Retargeting Tool

6sense has released Account-Based Retargeting, which aims to help sales and marketing teams create personalized experiences for prospects across all channels. As part of 6sense’s Account-Based Orchestration Platform, the tool is designed to create audiences in Google Ads, Display & Video 360 and other similar platforms using the platform’s predicted…

MultiView Launches Persona Targeting Solution For Digital Display Ads

MultiView’s Persona Targeting solution is designed to enable B2B companies to place digital display ads in front of a highly defined target audience during the early stages of the buying journey. With this form of programmatic advertising, customized creative and messaging assets can be delivered across the web to those…
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