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Persona Development

Personas are an increasingly valuable tool for developing highly targeted content that resonates with buyers. This section highlights the latest tools, trends and strategies B2B marketers are leveraging to help build accurate buyer personas.

Choose The 2022 B2B Innovator Of The Year

The 6th Annual B2B Innovator Awards celebrate the most progressive marketing and sales practitioners pushing the envelope to effectively engage prospective customers and meet their buyers’ needs in the age of digital transformation. After reviewing more than 100 submissions, the Demand Gen Report team is excited to bring you the 26 B2B innovators who have been leading the charge in creative revenue generation. Now it’s up to you to choose who will be crowned as…

Demandbase Academy Offers New ABX Certification

Demandbase, an end-to-end ABM platform, expanded its Demandbase Academy with a new Account-Based Experience (ABX) Certification. The ABX Certification is designed to lead participants through a five-step process of creating an ABX strategy, defining goals, measuring ABX success and more.

Semcasting Unveils Employee-Based Title Targeting

Semcasting Inc., an advanced IP audience targeting company, released an Employee-Based Title Targeting tool for its Audience Designer (ADS) Data Center, allowing marketers to identify employee titles, seniority and interests for enhanced targeting campaigns.
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