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Persona Development

Personas are an increasingly valuable tool for developing highly targeted content that resonates with buyers. This section highlights the latest tools, trends and strategies B2B marketers are leveraging to help build accurate buyer personas.

Uberflip Unveils Two Content Experience Certifications

Uberflip, a digital content experience platform, has launched two new certification opportunities designed to help marketers fill in gaps in their marketing strategies and design personalized digital experiences and campaigns that increase revenue, pipeline and retention.
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