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Revenue Strategies

B2B marketers need to make measurable and repeatable contributions to influence pipeline performance and help close business. This section highlights news, announcements and advancements in revenue performance management.

Calendly Releases Managed Events To Enable Consistent Customer Experiences

Calendly, an appointment scheduling software, revealed its new Managed Events feature, which is designed to allow team managers to lock and sync meeting templates across teams. The goal of the release is to enable consistent customer experiences and more reliable business outcomes to help organizations quickly close deals, book services…

Campaigns By Pipedrive Aims To Optimize Email Marketing

Pipedrive, a CRM revenue management platform, released Campaigns by Pipedrive, a new tool designed to provide users with a centralized place to manage their email marketing campaigns. The company aims to give customers a chance to better meet business goals and objectives across teams on the same platform.

Leadspace & SalesIntel Expand Partnership

During the B2B Sales & Marketing Exchange in Boston, Leadspace, a B2B customer data platform, and SalesIntel, a sales intelligence platform, announced an expansion of their partnership. The companies are aiming to deliver the richest B2B profiles to create territories, campaigns and ABM programs to allow for new opportunities and…

PLANOLY Launches New Video Planner Tool

PLANOLY, a social marketing platform, launched a new tool that aims to simplify video content creation — Video Planner. The solution helps take videos from “idea to post” by planning and publishing content in one place.
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