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Mark Your Calendars: An Editor's Guide To 2020's Must-Attend B2B Events

Mark Your Calendars: An Editor’s Guide To 2020’s Must-Attend B2B Events

I have been covering the B2B marketing and sales space for four years. When I started in January…

Blog January 14
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New Approaches For Nurturing Debut At SiriusDecisions Summit; Alternative Approaches Address Changing Capabilities & Realities

New Approaches For Nurturing Debut At SiriusDecisions Summit; Alternative Approaches Address Changing Capabilities & Realities

When SiriusDecisions introduced its Demand Unit Waterfall at its 2017 Summit, the new framework generated buzz and interest…

Industry News May 11
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SiriusDecisions Reveals Winners Of The 2018 ROI Awards

SiriusDecisions Reveals Winners Of The 2018 ROI Awards

SiriusDecisions has announced the winners of its 2018 ROI Awards, which will be presented during the company's 13th…

Industry News March 30
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From Product-Centric to Audience-Centric: The Transformative Six-Pack

From Product-Centric to Audience-Centric: The Transformative Six-Pack

What happens when you mix B2B marketing with a six-pack? The answer: A new go-to-market execution model that…

Blog May 23
awards Programs of the Year ROI Awards SiriusDecisions SiriusDecisions Summit
SiriusDecisions To Spotlight Programs Of The Year & ROI Awards Winners At Summit

SiriusDecisions To Spotlight Programs Of The Year & ROI Awards Winners At Summit

Image: SiriusDecisions B2B research and advisory firm SiriusDecisions has announced the winners of its Programs of the Year and…

Industry News April 27
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SiriusDecisions Launches Exec Sales Advisory Service

SiriusDecisions Launches Exec Sales Advisory Service

B2B research and advisory firm SiriusDecisions announced it has launched Chief Sales Officer Strategies, a new executive sales…

Industry News May 25
Channels Demand Balance Index demand gen demand generation demand journey Demand Waterfall DemandGen Report Inbound Marketing Jay Gaines lead conversion lead conversion rates lead generation Marketing Marketing Qualified Lead sales Sales generated leads sales qualified leads SiriusDecisions SiriusDecisions Summit teleprospecting telequalification Tony Jaros

SiriusDecisions Focuses On Multi-Channel Lead Sourcing With New ‘Demand Waterfall’ Model

SiriusDecisions yesterday unveiled an update to its proprietary Demand Waterfall, a model designed to unify sales and marketing…

Industry News May 23
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SiriusDecisions: Alignment, Change Management Key To Realizing ROI Of Marketing Technology

The good news is marketing organizations have doubled technology spending in the last two years, according to new…

Industry News June 7
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SiriusDecisions Summit Highlights ROI of Sales and Marketing Alignment; Introduces New Frameworks for Lead Nurturing, Sales Enablement

The annual SiriusDecisions Summit has become the bellwether event to track the progress and maturation of demand generation…

Industry News May 11
Green Leads Michael Damphousse SiriusDecisions Summit Target 250

Green Leads Acquires Target 250; Sets Sights On North America and Europe

Green Leads announced yesterday at the SiriusDecisions Summit its acquisition of London-based Target 250 in an effort to…

Industry News May 5
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