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Revenue Strategies

B2B marketers need to make measurable and repeatable contributions to influence pipeline performance and help close business. This section highlights news, announcements and advancements in revenue performance management.

Episode#11: Tom Pisello, Founder, Alinean

DemandGen Report Editor Andrew Gaffney caught up with Tom Pisello, Founder of Alinean and Author of the ROI Guy Blog at the SiriusDecisions Summit May 4-6, 2011 in San Francisco, which drew a crowd of more than 1,000 sales and marketing professionals. Pisello shared some of the key takeaways from…

Paymetric Cuts Overhead Costs Via Marketing Automation Solutions

The economic downturn caused many BtoB organizations to downsize, creating an even greater challenge to “do more with less.” By leveraging marketing automation technology, Paymetric, Inc., a provider of integrated and secure electronic payment acceptance solutions, doubled its running campaigns by tightly integrating marketing automation and CRM tools. With less…

Eloqua Lauches AppCloud Connector To Integrate Marketing Ecosystem

At Eloqua Experience Europe June 21, 2011, Eloqua unveiled the “Eloqua AppCloud,” calling it an “online marketplace for BtoB marketing applications.” Designed as a platform for the marketing application community, Eloqua launched its AppCloud with 20 “connectors,” including Lithium Technologies, Jigsaw and ON24, but anticipates a substantial expansion of the…

CASE STUDY: Provocative Selling with Diagnostic Assessments: Microsoft Infrastructure Optimization Assessment

Microsoft sought a better way to engage with decision makers for core IT infrastructure, business productivity and application development, but was having trouble moving its enterprise sales group and channel partners from the traditional product/solution presentations. To address this opportunity, Alinean developed a suite of Microsoft Infrastructure Optimization Assessment tools,…

The 2012 Sales And Marketing Integration Award Report

While B2B organizations have traditionally focused on mapping marketing automation to CRM systems, business success today hinges on the integration of many different tools and platforms. The 2012 Sales And Marketing Integration Awards highlight real-world organizational challenges, where companies dealt with extremely complex technology integrations, such as: New marketing automation…
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