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Sales Enablement

Marketers today are tasked with shepherding leads through all stages of the funnel, and that means developing strategies to help salespeople have more productive conversations with buyers. This section spotlights tools for increasing sales productivity.

Corporate Visions Acquired By Sentinel Capital Partners

Corporate Visions has been acquired by private equity firm Sentinel Capital Partners for an undisclosed fee. The acquisition positions Corporate Visions to execute its product development and expansion plans, according to officials for both companies. Over the past five years, Corporate Visions has grown 43% annually and completed four acquisitions,…

LiveHive Adds Group Email Tool, Sales Productivity Metrics

LiveHive, a sales acceleration company, launched a group email tool for its sales acceleration platform designed to boost sales efficiency. The company also announced access to more in-depth sales productivity metrics. With the combination of group email capabilities and sales analytics, users are positioned to: Visualize all sales rep activities…

Mind The Gap: 5 Ways To Avoid A Lead Handoff Disaster

Sales and marketing alignment remains a hot topic. For many B2B CEOs, it will likely rank among their top concerns for the year. An Aberdeen Group study noted that highly aligned organizations achieved an average of 32% year-over-year revenue growth, while their less aligned competitors saw a 7% decrease in…

Next Generation Sales Enablement Tools: Creating More Relevant Sales Conversations

Looking to build on their investments in CRM and marketing automation platforms, many B2B organizations are now focusing more deeply on the last mile of engagement by integrating sales enablement tools and processes. According to research from SiriusDecisions, spending on sales enablement tools increased 69% between 2012 and 2014. Progressive B2B marketers are using the analytics from their sales enablement…

Influitive Unveils Communities Tool For Advocate Marketing Hub

Influitive launched Influitive Communities, an extension of the company's advocate marketing platform designed to help B2B organizations create customer communities that enhance engagement, build brand credibility and boost revenue. Available through the company's Advocate Hub, Influitive Communities intends to offer member management capabilities with advocate marketing features to enable B2B…

MHI Global Acquires CSO Insights To Expand Sales Research Offerings

MHI Global, a sales performance and customer management company, has acquired CSO Insights, a sales effectiveness research and benchmarking firm. The acquisition intends to provide sales leaders with resources such as benchmark studies, global sales performance research and advisory services to increase revenue. The acquisition intends to increase CSO Insights'…

Highspot Launches Content Measurement Tool

Highspot, a sales enablement platform provider for sales content, unveiled its Content Genomics application to measure content performance. The tools is designed to help marketing and sales teams measure the overall effectiveness of content being used in the sales funnel. Currently in beta, Content Genomics positions users to track and…
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