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Social & Mobile

As B2B marketers closely measure the ROI of social media marketing, this section highlights trends in the use of social and mobile to interact with prospects and buyers on social networks and through smartphones and tablets.

International Women’s Day 2023: Women In Martech & Revenue Sound Off On Workplace Equality

International Women’s Day 2023: Women In Martech & Revenue Sound Off On Workplace Equality

Women have made amazing strides in the workplace — over the course of five years, the number of women in the C-suite grew from 17% to 21%, and women in SVP roles spiked from 23% to 28%. But women still have a long way to go, as the numbers imply that men still account for more than 70% of executive leadership. But we’re not here to call out all the…
6 B2B Tech Freemium Offerings Marketers Need To Know

6 B2B Tech Freemium Offerings Marketers Need To Know

Freemium — a business model that offers basic features at no cost and charges users extra to access the entire platform — is widely known in consumer tech and streaming services, as brands such as Zoom, Slack, SurveyMonkey and more offer basic plans at no cost to users. Freemium offerings are a lead gen superstar, serving as a framework to introduce users to an unfamiliar brand and enabling them to learn the…
Casted Announces Podcast Program For Startups

Casted Announces Podcast Program For Startups

Casted, a podcast and video marketing platform for B2B marketers, launched Casted for Startups, a new program designed to help startup companies expand the reach of their branded podcasts and video content to boost ROI and improve sales outcomes. The new program empowers smaller organizations with the same platform used…
Salesforce & NBCUniversal Launch New Branded Series, ‘The Shift’

Salesforce & NBCUniversal Launch New Branded Series, ‘The Shift’

Salesforce and NBCUniversal introduced “The Shift,” a new branded video series showing how seven organizations took on a digital transformation during heavy market headwinds and made it through. The series will premiere Sept. 17 at 2:30 p.m. ET during a paid-programming block on CNBC and will also be available for…
The B2B Marketer’s Guide To Events In The Metaverse

The B2B Marketer’s Guide To Events In The Metaverse

As artificial intelligence (AI) continues its evolution — it’s predicted that the AI market will keep growing by at least 120% annually — it’s not surprising the metaverse came to fruition. As it quickly enters the B2B space as a way of enhancing events through immersive and interactive experiences, experts…
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