Subscribe

Social & Mobile

As B2B marketers closely measure the ROI of social media marketing, this section highlights trends in the use of social and mobile to interact with prospects and buyers on social networks and through smartphones and tablets.

Why Are B2B Tech Firms Ripe For Social Selling?

One constant exists today in B2B tech sales: people buy from people. Most importantly, people buy from people they trust. In fact, LinkedIn’s State of Sales reports consistently find trust to be the most influential factor in buying decisions. In the last 10 years, companies have invested heavily in marketing technology…

LinkedIn Updates Pages To Boost Employee Engagement, Brand Awareness

LinkedIn has updated its Pages offering with new features designed to boost employee engagement and develop a more human side to organizations. The updates are in addition to the many updated LinkedIn features this year, including a new engagement API for deeper audience insights, an updated Campaign Manager to deliver…
Subscribe to this RSS feed