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Social & Mobile

As B2B marketers closely measure the ROI of social media marketing, this section highlights trends in the use of social and mobile to interact with prospects and buyers on social networks and through smartphones and tablets.

Verizon Acquires Video Conferencing Platform BlueJeans Network

Verizon Business has entered into a definitive agreement to acquire the cloud-based video conferencing and events platform BlueJeans Network. According to The Wall Street Journal, the company paid less than $500 million for the Zoom competitor to expand Verizon’s “unified immersion communication network.”
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