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Social & Mobile

As B2B marketers closely measure the ROI of social media marketing, this section highlights trends in the use of social and mobile to interact with prospects and buyers on social networks and through smartphones and tablets.

Moz To Acquire STAT Search Analytics To Expand SEO Capabilities

Moz, a SEO software provider, announced plans to acquire STAT Search Analytics, a rank tracking and search engine results page (SERP) analytics company. The announcement was made in a joint video blog post featuring Moz CEO Sarah Bird and STAT CEO Rob Bucci. The financial terms of the acquisition were…
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