Social & Mobile

As B2B marketers closely measure the ROI of social media marketing, this section highlights trends in the use of social and mobile to interact with prospects and buyers on social networks and through smartphones and tablets.

Moz To Acquire STAT Search Analytics To Expand SEO Capabilities

Moz, a SEO software provider, announced plans to acquire STAT Search Analytics, a rank tracking and search engine results page (SERP) analytics company. The announcement was made in a joint video blog post featuring Moz CEO Sarah Bird and STAT CEO Rob Bucci. The financial terms of the acquisition were…

The 2018 State Of Video Marketing

2017 may have been dubbed the "year of video marketing," but video has yet to reach its full potential. In 2018 and beyond, B2B marketers are and will be taking greater steps to deliver authentic and just downright cool video content that engages buyers on a human level. This special report will dive into new trends in video and share…
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