Social & Mobile

As B2B marketers closely measure the ROI of social media marketing, this section highlights trends in the use of social and mobile to interact with prospects and buyers on social networks and through smartphones and tablets.

Brandwatch Acquires BuzzSumo

Brandwatch, a social intelligence company, has announced it has acquired the popular content marketing and influencer identification platform BuzzSumo, bringing BuzzSumo’s technology to its global client base. Terms of the deal were not disclosed.

5 B2B Social Specialists You Should Be Following

When it comes to marketing—whether it’s B2B or B2C—social media has grown into a prominent channel for engaging prospective customers. That will only continue to increase as more and more millennial and next-generation marketing professionals start to take over seats at the buying table.

Lee Odden Makes A Case For Influencer Marketing At #B2BMX

If you’re a B2B marketer and you’re not using influencer marketing as part of your overall strategy, you may be missing out on a lot of opportunities. The practice has really taken off in the B2C landscape, and it’s time for B2B marketers to follow suit.

Top Data Challenges Social Advertisers Face

As marketers continue to test and measure how their database can better their business decisions, social advertisers face some challenges—including a lack of internal technical expertise and capabilities to normalize social data. This infographic from Unified highlights key findings from a recent study that revealed pain points among social advertisers…

Study: B2B Influencer Marketing Has Yet To Reach Full Potential

Influencer marketing may be one of the most beneficial, yet underutilized strategies in B2B marketing, according to a new study from Traackr, Altimeter Group and TopRank Marketing. Research shows that 15% of B2B companies are currently running ongoing influencer programs, compared to 55% of marketers in B2C companies.

Crimson Hexagon Partners With Domo To Streamline Social Media Analysis

Crimson Hexagon, an enterprise social media analytics company, has announced an integration with the business optimization platform Domo. The companies said the partnership will enable users to analyze social media data alongside other business data, including sales, financial and website analytics — providing a holistic view of market opportunity.
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