As B2B marketers closely measure the ROI of social media marketing, this section highlights trends in the use of social and mobile to interact with prospects and buyers on social networks and through smartphones and tablets.
Even though now is an optimal time to talk about how to take physical engagement into the digital world, having a connection between online and offline interactions should be top-of-mind for marketers no matter the time or situation.
This post was originally published on Mighty&True. Right now, the world is faced with an unprecedented global crisis in the form of the Coronavirus pandemic. While we are all certainly concerned about our family, friends and society in general, we should also be doing our part to keep the wheels of industry (and our own company) moving.
Messaging apps such as WhatsApp, Messenger from Facebook and Google Hangouts are common tools to use to connect with friends and family. But they are quickly becoming more widely adopted by B2B and B2C businesses, especially as buyers continue to demand more authentic, relevant conversations with sales reps.
The COVID-19 pandemic has left a majority of the world quarantined at home. Unfortunately, some people are completely out of work, while others are lucky enough to work from home. Since Demand Gen Report is on an online publication — and our parent company, G3 Communications, is a digital marketing firm — the team and I are all working remotely with business as usual. Fun fact about G3 that you…
VanillaSoft, a sales engagement software provider for inside sales, has launched a new series in recognition of International Women’s Day. The #WomenInSales video series, which will run throughout the month of March, will feature conversations with female pioneers in B2B sales.
One constant exists today in B2B tech sales: people buy from people. Most importantly, people buy from people they trust. In fact, LinkedIn’s State of Sales reports consistently find trust to be the most influential factor in buying decisions. In the last 10 years, companies have invested heavily in marketing technology…