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Social & Mobile

As B2B marketers closely measure the ROI of social media marketing, this section highlights trends in the use of social and mobile to interact with prospects and buyers on social networks and through smartphones and tablets.

ON24's Go Live Solution Is Now Available

ON24, a digital experience platform, released ON24 Go Live, a self-service solution designed to help users stream live video events and deliver interactive, engaging experiences for audiences. The solution, which is available now, was first introduced at the company's “ON24 Experience: Innovation in the Age of Engagement” event in October…

Cvent Partners With ID.me To Enhance Event Health & Safety

Cvent, an event management software company, joined forces with ID.me, a secure digital identity network, to create Cvent Health Check, a solution designed to bring seamless health, testing and vaccine status verifications to hybrid and in-person events in the U.S.

CleverTap Names Sidharth Malik As Global CEO

CleverTap, a user engagement and retention cloud, appointed Sidharth Malik to Global CEO as the company focuses on growth, which includes international expansion and new capabilities to help digital consumer brands increase their customer retention and foster lifetime value.

Salesforce Acquires Slack In $27.7B Megadeal

On the eve of its first virtual Dreamforce event, Salesforce announced it has signed a definitive agreement to acquire the chat software developer Slack for $27.7 billion. The acquisition — said to be the biggest in Salesforce history — will combine the Salesforce CRM with Slack’s enterprise communications platform to…
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