Today’s most successful marketers are using social channels to drive revenue. To help marketers optimize their social efforts, Silverpop launched Social Pull, a free Facebook application marketers can use to create landing pages and social forms, and to capture customer information on their Facebook business pages.
Social Pull helps marketers drive “likes” to their Facebook business pages, capture email sign-ups and leads, and gather RSVPs for events, among other capabilities. The application includes a form builder and “like-gate” functionality. The social forms, which can contain up to 10 fields, enable marketers to collect important contact information from their social fans directly within Facebook. The information gathered through the form is saved in the application's reporting section. Social Pull also allows these forms and other content to be placed behind a “like-gate,” which allows page visitors to retrieve content only after they “like” the page. The application is compatible with Facebook’s new timeline feature and is fully customizable, so marketers have complete control of the look and feel of the page.
“Marketers are increasingly trying to connect social activity to revenue contribution,” said Adam Steinberg, Segment Marketing Director for Social Media, Silverpop. “Social Pull allows marketers to easily create social forms for their brand’s Facebook pages, enabling them to connect with their fans in a new way and turn social engagement into revenue. It’s very common for customers to visit a company’s Facebook page before they navigate to the corporate website. With Social Pull, marketers are able to further engage with their brands’ social fans and send them more relevant and targeted content based on their preferences.”