Lyris Marketing Automation Tool Adds ‘Big Data’ To The B2B Marketing Arsenal
Marketing automation software provider Lyris last week introduced a new software platform, Lyris One, the puts the focus…
Solution Spotlight September 18
Latest In: Corporate Executive Board
Consult Your Sales Team First: 3 Questions For Better Alignment
By Tom Jacobs, President, Jacobs Agency Today, buyers from both worlds – B2B and B2C – control how…
Demanding Views August 28B2B Marketers Starting To Track Social Influence From Cold To Close
Editor's Note: The following article is the first in a two-part series highlighting how B2B companies are using…
Industry News July 17
