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HubSpot CMO And Content VP Depart Amidst Ethics Violations; Bodnar Named CMO

HubSpotLogo Dark Web FlatHubSpot CMO Mike Volpe and VP of Content Joe Chernov have departed after an internal review revealed that they violated the company's business conduct and ethics policies.

Kipp Bodnar, the company's VP of Marketing, was named as the new CMO effective immediately. Bodnar will continue to report to JD Sherman, HubSpot's President and COO, and will continue to manage the company's global inbound marketing and demand generation initiatives.

An independent review overseen by the company's Board of Directors determined that Volpe and Chernov attempted to obtain a draft of a book being written about the company. In a statement, HubSpot officials noted that Chernov resigned from his position prior to a decision to terminate his employment.

"We are disappointed by the actions of Mike and Joe," noted Lorrie Norrington, HubSpot Board Member and Lead Independent Director of the investigation, in a statement.

The company has also sanctioned Brian Halligan, the company's Chairman and CEO, for having knowledge of Volpe and Chernov's actions and not reporting them in a timely manner. The Board concluded that Halligan was not involved in the breach of conduct and will remain with the company.

Q&A: Joe Chernov Discusses Cutting Through The Content Clutter, New Role at HubSpot

Joe Chernov HubSpotIndustry veteran Joe Chernov starts his new job as VP of Content at HubSpot today, and he joins the marketing SaaS vendor at a time when content marketing is becoming more robust and ingrained in marketers’ overall strategies. Chernov — along with Mike Volpe, CMO at HubSpot — sat down with Demand Gen Report to talk about the new position, what he plans to bring to the content marketing table at HubSpot and how they have seen the industry grow over the years.

Chernov To Join HubSpot As VP Of Content

HubSpot LogoB2B marketing industry veteran Joe Chernov will join HubSpot as its new VP of Content.

Chernov has served VP of Marketing at Kinvey, a mobile solutions and services provider. Prior to his role at Kinvey, Chernov was VP of Content Marketing at Eloqua. He is also currently an advisor to TrackMaven, a platform designed to provide competitive analysis for digital marketers.

HubSpot Integrates With LinkedIn Company Pages

HubSpot LinkedInUsers of HubSpot’s Social Inbox can now publish and promote content directly to LinkedIn Company Pages from the marketing automation platform.

Prior to adding LinkedIn Company Pages, Social Inbox enabled marketers to publish and share content across Twitter, Facebook and LinkedIn Groups from within HubSpot.

Mike Volpe, CMO of Hubspot, said that the marketing automation vendor’s data identified LinkedIn as the highest generator of visitor-to-lead conversion out of all other social marketing channels.

Heavyweights Line Up Behind HubSpot For New $32 Million in Series D Funding

HubSpot_SeriesD_Infographic-resized-600
HubSpot
announced today it has secured $32 million is Series D funding, financed by Sequoia Capital, Google Ventures and Salesforce.com. This marks the first joint investment for the three companies. This is the fourth round of financing round for HubSpot.

HubSpot CEO Brian Halligan said the company will allocate a large portion of the funding toward research and development, as the company continues its commitment to innovating inbound marketing for the SMB market.

"The fundamental way that people shop, learn, and buy has changed radically in the last few years,” Halligan said. “HubSpot helps transform the way businesses market from outbound marketing (cold calls, email blasts, and direct mail) to inbound marketing (Google, blogs, social media, mobile, etc.).”

Marketing Automation Vendors Chime In On Implications of Marketo’s New Funding

The recent news of Marketo’s $50 million round of new venture financing has stirred plenty of dialogue among other vendors in the marketing automation category. While competitors applauded the new round of, led by Battery Ventures, in supporting the growth of the category, they also speculated on what impact Marketo’s funding and potential funding will have in the future.

 “I think this is great for the marketing software industry,” HubSpot CMO Mike Volpe told DemandGen Report. “For too long marketing teams have suffered with outdated and inadequate software.”

In announcing the new round, Marketo CEO Phil Fernandez pointed out that the company 2010 revenue came in at $14 million, and projected sales in 2011 would grow by 140%, putting revenue in the $35 million range. He also forecasted that Marketo’s revenue would double in 2012, and said there is a “strong possibility” of an IPO in the next 12 to 15 months.

Marketing Experts Convene For ‘The Great Marketing Conversation Part 2’ Web Event Today


Back in January, four marketing thought leaders assembled as part of The Great Marketing Conversation. The panel included:

Ardath Albee – CEO, Marketing Interactions and Author of eMarketing Strategies for the Complex Sale (@ardath421)

Mike Volpe – Chief Marketing Officer, HubSpot (@mvolpe)

Robert Rose – Author and Strategist-In-Residence, Content Marketing Institute (@Robert_Rose)

Marcus Sheridan – Speaker and blogger, The Sales Lion

(@TheSalesLion)

Market Experts To Discuss Inbound & Content Marketing Strategies During Webinar

Screen_Shot_2012-01-23_at_11.55Today’s B2B buyers are enabled not just by the web, but also by a proliferation of digital channels. These shifts enable buyers to take control of the buying process by researching online before speaking with a salesperson. 

Given this new approach, marketing is evolving from a one-way “push” model into a two-way engagement model. Marketers must now demonstrate value and build trust by educating prospects throughout their buying journey. 

Marketing Automation Vendors Chime In On Implications of Marketo’s New Funding

The recent news of Marketo’s $50 million round of new venture financing has stirred plenty of dialogue among other vendors in the marketing automation category. While competitors applauded the new round of, led by Battery Ventures, in supporting the growth of the category, they also speculated on what impact Marketo’s funding and potential funding will have in the future.

 “I think this is great for the marketing software industry,” HubSpot CMO Mike Volpe told DemandGen Report. “For too long marketing teams have suffered with outdated and inadequate software.”

In announcing the new round, Marketo CEO Phil Fernandez pointed out that the company 2010 revenue came in at $14 million, and projected sales in 2011 would grow by 140%, putting revenue in the $35 million range. He also forecasted that Marketo’s revenue would double in 2012, and said there is a “strong possibility” of an IPO in the next 12 to 15 months.

Heavyweights Line Up Behind HubSpot For New $32 Million in Series D Funding

HubSpot_SeriesD_Infographic-resized-600
HubSpot
announced today it has secured $32 million is Series D funding, financed by Sequoia Capital, Google Ventures and Salesforce.com. This marks the first joint investment for the three companies. This is the fourth round of financing round for HubSpot.

HubSpot CEO Brian Halligan said the company will allocate a large portion of the funding toward research and development, as the company continues its commitment to innovating inbound marketing for the SMB market.

"The fundamental way that people shop, learn, and buy has changed radically in the last few years,” Halligan said. “HubSpot helps transform the way businesses market from outbound marketing (cold calls, email blasts, and direct mail) to inbound marketing (Google, blogs, social media, mobile, etc.).”

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