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Social & Mobile

As B2B marketers closely measure the ROI of social media marketing, this section highlights trends in the use of social and mobile to interact with prospects and buyers on social networks and through smartphones and tablets.

Mobile + B2B = BFF!

The move to mobile is just impossible to ignore, and according to expert CK Kerley, mobile is a must-have business tool- "B2B's lifelines to livelihoods." In this video, CK offers ideas and examples on how to give B2B collateral more depth, such as adding QR codes, to bring complex content…

Why B2B Marketers Should Embrace Social Sign-In

The Content Marketing Institute recently published an outstanding analysis of the pros and cons of content registration forms. It's worth checking out – and if you follow just a handful of content marketing blogs, CMI would make a great addition to your short list.

Oracle Acquires Social Marketing Vendor Vitrue In $300M Deal

Oracle has long been known for spending big money buying its way into hot new markets. This week's example: The software giant's announcement that it has purchased social marketing platform vendor Vitrue. The Vitrue platform gives marketers a single set of tools to manage their presence on Facebook, Twitter, Pinterest,…

Marketo Launches Social Marketing Automation Solution

Marketo this week launched Marketo Social Marketing, a suite of social marketing automation products including Marketo Social Boost, Marketo Social Promotions, and Social Data analysis. The suite is aimed at helping marketers to identify key influencers using social media services. The company announced the launch this week at the Marketo…
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