Social & Mobile

Insightpool Launches New Social Listening Capabilities For Influencer Marketing Tool

Influencer marketing platform Insightpool unveiled new capabilities to its platform that will help its clients better identify and engage with social influencers by uncovering social conversations and individuals that are relevant in their industry, according to the company.

September 2, 2016
Written by Brian Anderson

Act-On Debuts New Module For Social Media Attribution

Act-On’s Advanced Social Media Module adds social publishing, listening and reporting capabilities to the company’s marketing automation platform. The company says the solution can provide marketers with a clearer picture of social media's overall business value, including its role in powering the larger customer experience (awareness, acquisition, retention, expansion) and…

September 5, 2016
Written by Klaudia Tirico

Socedo Social Lead Monitoring Solution Integrates With Marketo

B2B marketers who use Marketo’s cloud-based marketing automation platform now have access to Social Lead Monitoring from demand generation platform Socedo, as a result of an integration of the two solutions.

August 11, 2016
Written by Olivia LaBarre

Why Marketers Aren’t Making The Most Of Personalization — And How To Change That

Personalization as a marketing tactic is approaching mainstream usage. A recent survey conducted by Evergage and Researchscape International found that 85% of marketers are implementing some form of personalization already, and 89% of companies using website and in-app personalization report positive, measurable results. The survey also revealed that marketers have…

August 10, 2016
Written by Paula Crerar, Evergage

Act-On Software Launches Analytics Module For Social Media Campaign Execution, Measurement

Act-On Software launched a social media module as part of its marketing automation tool. The company said the Advanced Social Media Module will provide deeper insight into the user’s social media marketing initiatives and includes content publishing, listening and reporting features. “Social media is a critical channel for marketers and…

August 10, 2016
Written by Brian Anderson

Socedo Debuts Demand Gen System For Social Media

Socedo is a demand generation system designed to empower marketers to discover, engage and qualify prospects through social media to generate revenue at scale.