Cvent Completes Acquisition Of QuickMobile
Cvent, an event management software, has acquired QuickMobile, a mobile event app platform, for an undisclosed amount.
- Written by Elise Schoening
Social & Mobile
As B2B marketers closely measure the ROI of social media marketing, this section highlights trends in the use of social and mobile to interact with prospects and buyers on social networks and through smartphones and tablets.
How Text Messaging Apps Could Apply To B2B: Marketers Eyeing New Channel To Engage Next-Gen Customers
Messaging applications are a common appliance on smartphones today. Facebook Messenger, What’s App and Slack all play an important role in both personal and professional lives. In fact, a 2017 eMarketer study found that more than three-quarters (76.3%) of the world’s smartphone users use a mobile messaging app. Now, this…
- Written by Klaudia Tirico
Do Emojis Work In B2B?
First there was direct-mail marketing, then came video and mobile marketing – and now we’re in the era of emojis. Emoji marketing isn’t just here, it’s here to stay. If you’ve already seen some emojis popping up in your inbox or taking over social channels, prepare to see even more.
- Published in Blog
- Written by Elise Schoening
3 Key Areas Where B2B Tech Companies Should Encourage Employee Advocacy
B2B tech companies are fueled by innovation. The common goal is to make the day-to-day easier and more efficient for clients. Everyone involved in operations brings something special to the table and plays a role in improving the status quo — both internally and externally.
- Written by Tracy Vides
10 Things The Movies Taught Me About Using Social Media In Event Marketing
Whether you’re a movie buff or a casual movie-goer, a common experience we all have is watching movies that inevitably teach us a thing or two about life. It’s a good rule of thumb never to leave a kid Home Alone over the holidays, greed is good if you’re on…
- Written by Ryan James Dee, Interactions
New Updates To Socedo Platform Aim To Deliver Personalized Social Engagement
Socedo is designed to help B2B marketers grow their social media presence, website traffic and acquire new quality leads for their database. The solution complements organic social media efforts by connecting users directly with the audience that shows interest in their brand, competitors and their ecosystem.
- Written by Klaudia Tirico
Certain Enhances Mobile Development With Gather Digital Acquisition
Certain, a provider of event automation solutions, has acquired Gather Digital, a mobile event application suite for enterprises, to strengthen its mobile development and data integration capabilities.
- Written by Klaudia Tirico
More...
- Adenion Launches New Social Media Engagement Tool
- Brandwatch Acquires BuzzSumo
- 5 B2B Social Specialists You Should Be Following
- EveryoneSocial Delivers Platform For Employee Advocacy
- Lee Odden Makes A Case For Influencer Marketing At #B2BMX
- Top Data Challenges Social Advertisers Face
- Study: B2B Influencer Marketing Has Yet To Reach Full Potential
- Crimson Hexagon Partners With Domo To Streamline Social Media Analysis
- Oktopost Launches Content Curation Tool With Feedly
- Oktopost Partners With Twitter For Social Content Insights