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Social & Mobile

As B2B marketers closely measure the ROI of social media marketing, this section highlights trends in the use of social and mobile to interact with prospects and buyers on social networks and through smartphones and tablets. Acquires Dimdim For Facebook-Like Communication Collaboration recently announced its acquisition of Dimdim for approximately $31 million in cash, which will extend the Salesforce Chatter collaboration platform with critical real-time communication technologies, following the Facebook model of combining real-time collaboration and communication into a single integrated service. The acquisition will enable to build on the…’s Radian6 Acquisition Fuels Speculation Of Marketing Cloud Expansion’s plans to acquire social media monitoring platform Radian6 for $326 million got a positive response from Wall Street. The announcement also had industry insiders immediately speculating about whether Salesforce would continue to expand into the marketing cloud with further acquisitions. Salesforce pointed out that the acquisition will extend the…

SpringCM Adds iPad Support To New Version Of Content Management

SpringCM recently announced the latest release of its cloud enterprise content management platform, featuring new dynamic case management capabilities designed to deliver more consistent execution, enhance team productivity and increase management visibility of key business processes. The new release is designed to enable users to organize teams, tasks and content…
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Metrics & Mobility Key Themes At Upcoming Sales 2.0 Conference

As research continues to show gaps in formal sales processes, organizations are at the same time challenged now more than ever to fuel growth via innovative sales strategies. During the Sales 2.0 Conference June 20, 2011 in Boston, Michael Dunne, Research VP at Gartner Research will address this keynote when…

Glance Unveils New Chatter Feature To Connect Team Members

BtoB marketing companies continue to embrace social networking sites to connect with prospects, colleagues and other companies on a more personal level. Illustrating this trend, Glance Networks, an Internet-based desktop sharing and web conferencing service provider, recently launched Glance for Chatter, a new add-on to its Glance for Salesforce solution,…
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