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Social & Mobile

As B2B marketers closely measure the ROI of social media marketing, this section highlights trends in the use of social and mobile to interact with prospects and buyers on social networks and through smartphones and tablets.

Adobe Launches Tool That Measures Content On Social Media

Adobe announced it has launched a tool that enables marketers to track and measure social content in real time, according to a report in Adweek. Clients of the company’s social management platform, Adobe Social, will now be able to use the data capabilities of the company’s Analytics suite to see…

Industry Experts Share Their Best Social Media Marketing Advice

As a Millennial, I’ve been an advocate of social media since the early days of MySpace. Peer recommendations continue to be a major selling point in both B2B and B2C communities, and I can’t help but be fascinated with the role social media marketing plays in today’s 140-character limit world.
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