B2B buyers are nearly 70% through their purchasing process before engaging with sellers — and 80% of the time, it’s the buyers who initiate the first contact, new research revealed. According to the “2024 Buyer Experience Report” — fielded by 6sense, an ABM platform powered by revenue AI — the anonymous research phase is now the … Continue reading 80% Of B2B Buyers Initiate First Contact, Once They’re 70% Through Their Buying Journey