Demand Gen Report
What’s Working In Demand Generation In 2024
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Without Demand Generation, Lead Generation Doesn’t Stand A Chance
Only 5% of businesses are in the market to buy your products or services at any one time, meaning 95% of businesses aren’t currently in a buying cycle. This surprising…
Demanding Views March 15MetaRouter Enhances Sync Injector Feature To Help Bridge Gap Between Server-Side Integrations & Anonymous User Data
MetaRouter, a provider of server-side tag management, revealed enhancements to its Sync Injector feature, which is designed to enable anonymous and known user tracking via server-side event routing without third-party…
Industry News March 15Clari Refines RevAI Solution With New Capabilities
Clari, a revenue platform, added several new features its RevAI functionality, which is designed to leverage predictive and generative AI to improve revenue collection processes. The latest additions seek to automatically…
Industry News March 15Shift Paradigm Acquires Design & Technology Consultancy
Shift Paradigm, a digital transformation and personalized messaging firm, acquired Principle Studios, a design and technology consultancy, to expand its vision of helping clients future-proof their businesses by aligning people…
Industry News March 13Gigasheet Partners With RevenueBase To Help Refine B2B Sales Intelligence Enrichment
Gigasheet, a platform for data management and analysis, teamed up with RevenueBase, a sales intelligence data provider, to help sales and marketing teams enrich lead lists with sales intelligence to promote greater efficiency.…
Industry News March 13ZoomInfo Copilot Leverages Generative AI To Enable Sales Efficiency
ZoomInfo is a go-to-market (GTM) platform for businesses to find, acquire and grow their customers. It seeks to deliver accurate, real-time data, insights and technology to more than 35,000 companies…
Solution Spotlight March 13Unleash The Hidden Sales Power In Every Customer Interaction
From phone calls and in-store interactions to chatting online, customers have multiple channels for contacting your business. In our hyper-connected world, businesses are more accessible than ever, and it’s critical…
Demanding Views March 11Openprise Secures $25M In Series B Funding
Openprise, a provider of revenue operations (RevOps) data automation, closed a $25 million Series B equity raise led by investment funds managed by Morgan Stanley Expansion Capital. The company plans…
Financial News March 11Sailes Releases Sailebot 2 To Help Increase Prospecting Efficiency
Sailes, an AI-powered sales prospecting provider, debuted Sailebot 2, an autonomous AI system designed to eliminate manual tasks in favor of high-value, high-return sales activities. According to the company, the new…
Industry News March 8Stensul Marketing Creation Platform Seeks To Streamline Asset Collaboration & Creation
Stensul is a marketing creation platform that reportedly reduces marketing creation time by up to 90% by streamlining the collaboration process and simplifying marketing asset creation. The Lowdown According to Stensul,…
Solution Spotlight March 7Programmatic Advertising Tricks For B2B Marketers
As more B2B buyers favor online channels, targeted advertising is gaining traction as an important part of an end-to-end marketing strategy. In 2024, U.S. B2B marketers will spend a third…
Demanding Views March 7