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Latest In: ABM/ABX

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Understanding the Language of B2B: The ABC’s of Demand Gen Report

Navigating the world of B2B Marketing and MarTech requires a shared language. And for those starting their career,…

Feature November 12
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Is Your ABM Missing the Mark? A New Look at Contact-Level Strategy

Account-based marketing (ABM) has become a standard strategy for B2B organizations seeking to engage high-value accounts. While its…

News Brief October 30
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SPS25 Kicks Off Today: From AI Hype to Real B2B Marketing Strategy

The 12th Annual Strategy & Planning Series (SPS) begins today, our webinar series focused on helping marketers who…

Blog October 27
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2025 State Of Account-Based Marketing: ABM account-based marketing AI artificial intelligence
Demand Gen Report's The 2025 ABM Benchmark Survey provides a clear, data-driven view into how leading organizations are evolving their approach.

Read the 2025 Account-based Marketing Benchmark Survey Results!

Account-based marketing (ABM) has moved far beyond its early roots as a niche tactic and now sits at…

Blog October 20
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B2B Marketers Shifting to Data-Driven, Performance Marketing: Madison Logic Survey

More than four in five marketers are shifting away from traditional marketing approaches in favor of performance marketing…

News Brief October 20
AI AI Meets ABM: What’s Actually Working vs. What’s Hype Alicia Hale artificial intelligence Demandbase Jean Cameron
DGR Demandbase Web 092025

One Day Away: Demandbase Webinar Unpacks AI’s Role in ABM

Artificial intelligence (AI) is everywhere in B2B marketing conversations, but when it comes to account-based marketing (ABM), what’s…

Blog September 23
AI artificial intelligence Audienscope buyer signals Dmitri Lisitski Influ2 Signals Center social media
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Influ2 Introduces Contact-Level Buyer Intent Capabilities

Influ2 is rolling out two new products to expand the company’s contact-level buyer intent functionality and transform the…

News Brief September 15
AI AI Meets ABM: The Marketers Playbook for Smarter Alicia Hale artificial intelligence Demandbase Faster Growth
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Demandbase’s Alicia Hale Details AI’s Role in ABM

Artificial intelligence (AI) is no longer just a buzzword— it’s a game-changer for B2B marketers looking to scale…

Feature September 10
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Global B2B Demand Generation Service Market to Reach $15B by 2033

With a surge fueled by accelerating digital transformation initiatives, the rise of account-based marketing (ABM), and enterprises’ increasing…

News Brief September 9
Accenture MomentumABM
Prague,CZ 27 April 2023: The Accenture sign Logo on Czech Republic Headquarter. Concept Corporation.

Accenture Acquires MomentumABM

Accenture has acquired MomentumABM, a growth consultancy headquartered in the UK, recognized for advancing account-based marketing (ABM) strategies. Founded…

News Brief September 8
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AI Meets ABM: The Marketer’s Playbook for Smarter, Faster Growth

Artificial intelligence is no longer just a buzzword— it’s a game-changer for B2B marketers looking to scale smarter…

Blog August 25
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Leadership Content the Focus of Today’s B2BMX Summer Camp 

Today is the go-home day for  2025 #B2BMX Summer Camp but we are going to run through the tape strong…

Blog August 14
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