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Latest In: ABM/ABX

B2B buying committees Vereigen Media
Vereigen Media CRM Customer Relationship Management Platform with Data Analytic User Tool Funnel

Vereigen Expands Its ABM Approach to Target B2B Buying Committees

Vereigen Media is growing its account-based marketing (ABM) services to better support organizations worldwide navigating the rise of…

News Brief February 13
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B2BMX 2026 News: Keeping You Updated on all the Events at this Year’s Conference

B2BMX 2026, powered by Advertising Week, is the premier event tailored for marketing and sales practitioners ready to…

Blog February 13
B2BMX 2026 Sessions
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The B2BMX 2026 Sessions Agenda is Revealed

Get ready for a transformative experience with the B2BMX 2026 agenda, meticulously crafted to address the most critical…

Blog February 9
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Swell AI Digital Data analysis, financial dashboard or accounting, corporate revenue or investment profit, tax, budget or marketing strategy concept, business people working with financial dashboard.

Escaping the Unknown: How Precision ABM Tripled Engagement

When tracking the results of a marketing investment can seem like a black box, impossible at times to…

Case Studies February 5
2025 ABM Benchmark Survey 2025 Demand Generation Benchmark Survey artificial intelligence Pulse Check Survey surveys
SurveyMonkey Launches SurveyMonkey Forms

2025 Demand Gen Report Year in Review Surveys: Insights on AI, ABM, and Events

In 2025, Demand Gen Report sought the input from our readers on what was really going on in…

Blog December 23
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Demand Gen Report 2025 Reflections: Madison Logic’s Keith Turco

Why a Performance-First Mindset Will Define the Next Era of ABM After several years of volatility in budgets,…

Demanding Views December 22
ANA Association of National Advertisers Confident Marketers NewtonX The Confident B2B Marketer
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ANA Report Finds B2B Investments Rising in 2026

The Association of National Advertisers‘ (ANA) The Confident B2B Marketer revealed that less than half B2B marketing leaders…

News Brief December 8
AdDaptive B2B targeting click-through rates CTR MMC Media programmatic advertising campaigns Wasabi Technologies
Wasabi Technologies Programmatic ad bidding system. Interactive dashboards, ad campaigns and programmatic advertising analytics. Smart algorithms driving successful online social media advertising strategies

Wasabi’s Blueprint for Programmatic Success with AdDaptive

Wasabi Technologies has grown to become a leader in cloud storage and is trusted by many of the…

Case Studies December 4
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Outcomes Rocket ROI Account Based Marketing Drawn on White Brick Wall.

Outcomes Rocket ABM Report Shows ROI Impact of AI Integration

A newly-released Outcomes Rocket report finds that Account-Based Marketing (ABM) has solidified its position as a primary growth…

News Brief December 1
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StackAdapt Expands ABM Ecosystem with New Integrations

StackAdapt has expanded its Account-Based Marketing (ABM) capabilities through new integrations with Bombora, Lead Forensics, and Leadspace. Officials…

News Brief November 24
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Understanding the Language of B2B: The ABC’s of Demand Gen Report

Navigating the world of B2B Marketing and MarTech requires a shared language. And for those starting their career,…

Feature November 12
account personalization Beyond ABM: Reach Buyers Within Accounts With Contact-Level Marketing conversion rates data Dmitri Lisitski engaging buyers Forrester gen AI generative artificial intelligence Influ2 sales funnel
Forrester Influ2 ABM or account based marketing concept. Personalization

Is Your ABM Missing the Mark? A New Look at Contact-Level Strategy

Account-based marketing (ABM) has become a standard strategy for B2B organizations seeking to engage high-value accounts. While its…

News Brief October 30
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