Doubling Down On ABM & Understanding Buyer Behaviors: #B2BMX East 2024 Day 2 Recap
Day two of the B2B Marketing Exchange East event was all about the nitty-gritty of account-based marketing (ABM),…
Feature October 3
Latest In: ABM/ABX
Demandbase Rearchitects Product & Brand Experience With New Sales Features
Demandbase, an account-based go-to-market (GTM) platform, launched a new sales experience within Demandbase One designed to help equip…
Industry News October 1
How Workday ‘Cracked The Code’ To Increase Pipeline With Demandbase
Workday is designed to unite finance and HR on a single AI-driven platform to help empower people, enable…
Case Studies September 26
Striking The Right Balance Between ABM & Demand Generation In B2B Marketing
The line between account-based marketing (ABM) and demand generation is blurrier than ever, leaving marketers wading through murky…
Feature September 25
4 B2B Marketing Lessons You’ll Learn At #B2BMXEast
There’s a lot of innovation surrounding B2B Marketing Exchange East: A new name and location, and for the…
Blog September 4
How B2B Marketers Can Resuscitate Their Failing ABM Programs
Despite being an industry staple for nearly a decade, account-based marketing (ABM) practices feel newer than ever — and…
Industry News August 28
TechTarget Reveals New Integration With 6sense
TechTarget, a provider of B2B technology purchase intent data and services, teamed up with revenue AI-powered ABM platform…
Industry News June 26
Demandbase Unveils New Integration With Revenue Intelligence Platform To Enhance CX
Demandbase, a provider of AI-driven account-based go-to-market (GTM), revealed the first release from a series of product development…
Industry News June 26
Empathize To Realign: Demandbase Experts Weigh In On Keys To Sales & Marketing Alignment
Despite repeated proclamations about the importance of interdepartmental alignment, sales and marketing still go together like oil and…
Industry News June 25
How AffiniPay Unlocked 70% MQA Acceptance Rate Via An ABM/ABX Framework
AffiniPay is an online payment processing solution that seeks to combine technology with exceptional service to ensure a…
Case Studies June 18
Analyzing The Shift Toward Specialized ABM Metrics In Marketing Measurement & Attribution
With just 26% of organizations currently conducting separate measurement and attribution for their account-based marketing (ABM) programs, the…
Industry News May 29
Navigating The Intersection Of ABM & Demand Generation In B2B Marketing
ABM and demand generation campaigns should go together like peanut butter and jelly — but oftentimes, that’s not the…
Industry News May 22
Resources
Events & Webinars
The State Of Demand Gen
September 25, 2024
Striking The Right Balance Between Demand Gen & ABM
September 18, 2024
AI's Role In Accelerating Go-To-Market Strategy, with Lookout's Deb Wolf
September 11, 2024
