Latest In: ABM/ABX

Madison Logic
Keith Turco Headshot

Madison Logic Names New CEO

Madison Logic, a global digital account-based marketing (ABM) platform, welcomed Keith Turco as its new CEO. Turco will…

Industry News April 9
#B2BMX ABM Accountbased marketing B2B Marketing Exchange Content content creation content management demand generation
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#B2BMX24 Day 1 & 2 Recap: Crafting Immersive Content That Matches The Modern Buying Experience

I hate to say it, but if you're not in sunny Scottsdale right now… you're missing out big…

Industry News February 28
ABM Accountbased marketing revenue enablement revenue strategies Sales Enablement Scrappy ABM
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#B2BMX24 Campfire Session: How To Build A Sales Activation Playbook For ABM Strategies

There are many flavors of scrappy account-based marketing, but the common ingredients are always resourcefulness, creativity and adaptability.…

Blog February 28
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The #B2BMX Agenda Is Brewing: Here Is Your First Look

The #B2BMX Agenda Is Brewing: Here Is Your First Look

If you're an avid reader, follower and subscriber to Demand Gen Report, you've probably already seen promotional emails,…

Blog November 14
ABM account prioritization Accountbased marketing AI artificial intelligence Gradient Works large language models LLM machine-learning sales Sales Enablement Sales strategies
Gradient Works Launches AI-Based Account Prioritization Software For Sales Teams

Gradient Works Launches AI-Based Account Prioritization Software For Sales Teams

Gradient Works is a seed-stage company that makes software to help B2B sales teams drive pipeline with a…

Solution Spotlight October 17
ABM Accountbased marketing revenue strategies sales Sales Enablement sales technology tech technology
Improving The Sales Org Through The Power Of Tech

Improving The Sales Org Through The Power Of Tech

Sales has always been a relationship game, with success usually determined by people rather than systems and technology.…

Demanding Views September 25
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6sense To Host 5th Annual ‘Breakthrough' Event

6sense To Host 5th Annual ‘Breakthrough’ Event

6sense, an ABM platform powered by revenue AI, will host its annual customer event, Breakthrough 2023, at the…

Industry News September 6
ABM Accountbased marketing data strategies Madison Logic personalization targeting
Leveraging Data & Personalization In B2B Marketing: Driving Success With ABM

Leveraging Data & Personalization In B2B Marketing: Driving Success With ABM

In today's rapidly evolving digital landscape, B2B marketing has experienced a significant transformation. As businesses increasingly rely on…

Demanding Views August 14
ABM Accountbased marketing AI B2B Sales & Marketing Exchange demand generation revenue strategies storytelling
#B2BSMX Recap: How Storytelling Elevates B2B Engagement & Remedies Growing Pains

#B2BSMX Recap: How Storytelling Elevates B2B Engagement & Remedies Growing Pains

B2B companies constantly seek new, innovative ways to engage with their audience and stand out. When companies can…

Industry News August 11
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LinkedIn's Relationship Explorer Aims To Streamline Selling Processes With Account Data

LinkedIn’s Relationship Explorer Aims To Streamline Selling Processes With Account Data

LinkedIn Sales Solutions (LSS) leverages the power of LinkedIn, the company's professional network of more than 900 million…

Solution Spotlight July 3
ABM Accountbased marketing demand generation revenue strategies SalesboxAI
SalesboxAI Offers ABM & Demand Gen Programs Designed To Convert Intent Into Revenue

SalesboxAI Offers ABM & Demand Gen Programs Designed To Convert Intent Into Revenue

SalesboxAI aims to help organizations detect, engage and convert intent into revenue using its conversational marketing platform and…

Solution Spotlight June 5
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How Amplience Leveraged ABX To Boost Business Development Visibility

How Amplience Leveraged ABX To Boost Business Development Visibility

Amplience, a digital experience platform, was seeking greater visibility into its global partner-fueled sales funnel. But that wasn't…

Industry News May 24
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