B2B buying committees Vereigen Media
Vereigen Media is growing its account-based marketing (ABM) services to better support organizations worldwide navigating the rise of…
News Brief
February 13
advertising week AI AI Hackathon artificial intelligence Ashley Faus B2B Marketing Exchange B2BMX 2026 B2BMX 2026 agenda Benedict Evans Brent Wees Content Creative & Storytelling Customer Experience & Personalization Elfried Samba GTM Strategy & Advanced ABM keynote Keynote Speaker Leadership & Culture Marketplace MarTech & Integration Measurement & Data Sessions
B2BMX 2026, powered by Advertising Week, is the premier event tailored for marketing and sales practitioners ready to…
Blog
February 13
B2BMX 2026 Sessions
Get ready for a transformative experience with the B2BMX 2026 agenda, meticulously crafted to address the most critical…
Blog
February 9
AI AI Digital artificial intelligence KPI SaaS Swell Media
When tracking the results of a marketing investment can seem like a black box, impossible at times to…
Case Studies
February 5
2025 ABM Benchmark Survey 2025 Demand Generation Benchmark Survey artificial intelligence Pulse Check Survey surveys
In 2025, Demand Gen Report sought the input from our readers on what was really going on in…
Blog
December 23
AI artificial intelligence buying groups connected TV intent data Madison Logic personalization
Why a Performance-First Mindset Will Define the Next Era of ABM After several years of volatility in budgets,…
Demanding Views
December 22
ANA Association of National Advertisers Confident Marketers NewtonX The Confident B2B Marketer
The Association of National Advertisers‘ (ANA) The Confident B2B Marketer revealed that less than half B2B marketing leaders…
News Brief
December 8
AdDaptive B2B targeting click-through rates CTR MMC Media programmatic advertising campaigns Wasabi Technologies
Wasabi Technologies has grown to become a leader in cloud storage and is trusted by many of the…
Case Studies
December 4
2026 Budget AI artificial intelligence B2B marketing strategy CRM Outcomes Rocket ROI Saul Marquez
A newly-released Outcomes Rocket report finds that Account-Based Marketing (ABM) has solidified its position as a primary growth…
News Brief
December 1
Bombora connected TV firmographic firmographic data intent intent data Lead Forensics Leadspace StackAdapt technographic data
StackAdapt has expanded its Account-Based Marketing (ABM) capabilities through new integrations with Bombora, Lead Forensics, and Leadspace. Officials…
News Brief
November 24
A/B testing Account Executives AEO AI agents Answer Engine Optimization attribution B2B marketing B2C Marketing buyer persona Call to Action channel program Click-Through Rate\ connected TV Content conversion rate Conversion Rate Optimization CRO CTA CTR CTV customer retention Customer Segmentation Customer Success Manager Data analytics database demand generation digital marketing Drip Nurture Campaign Email List Building enablement enterprise event marketing firmographic First-party Data funnel Generative Engine Optimization GEO go-to-market GTM Hub ICP ideal customer profile Inbound Marketing influencer marketing intent data Job-Qualified Lead JQL key performance indicators KPI landing page landing page optimization lead generation lead nurturing Lead scoring List Buy/List Purchase MAP marketing automation marketing automation platform Marketing Conversion Metrics Marketing Dashboard: marketing metrics marketing operations Marketing Person Marketing Segmentation marketing strategy Marketing Technology Stack MarOps MarTech MQL Multichannel Marketing Net Promoter Score NPS omnichannel OOH optimization Organic Social Out-of-home Advertising Outbound Marketing Paid Search Advertising Paid Social partner marketing Pay-per-click Advertising Performance/Growth Marketing personalization Pipeline Conversion Rates PPC Proof of Concept qualified lead Raw Leads return on investment revops ROI SaaS SAL Sales Accepted Lead Sales Development Representative Sales Enablement sales funnel sales pipeline SDR Search Engine Management search engine optimization SEM SEO Service Level Agreement Social media marketing Software as a Service target audience Technographic UGC Urchin Tracking Module user experience user-generated content UTM UX Vanity Reporting video marketing Web Form Webinar Whitepaper Syndication XML Sitemaps Yield Optimization Zero-party Data
Navigating the world of B2B Marketing and MarTech requires a shared language. And for those starting their career,…
Feature
November 12
account personalization Beyond ABM: Reach Buyers Within Accounts With Contact-Level Marketing conversion rates data Dmitri Lisitski engaging buyers Forrester gen AI generative artificial intelligence Influ2 sales funnel
Account-based marketing (ABM) has become a standard strategy for B2B organizations seeking to engage high-value accounts. While its…
News Brief
October 30