Latest In: ABM/ABX

6sense TechTarget
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TechTarget Reveals New Integration With 6sense

TechTarget, a provider of B2B technology purchase intent data and services, teamed up with revenue AI-powered ABM platform…

Industry News June 26
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Demandbase Unveils New Integration With Revenue Intelligence Platform To Enhance CX

Demandbase, a provider of AI-driven account-based go-to-market (GTM), revealed the first release from a series of product development…

Industry News June 26
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Empathize To Realign: Demandbase Experts Weigh In On Keys To Sales & Marketing Alignment

Despite repeated proclamations about the importance of interdepartmental alignment, sales and marketing still go together like oil and…

Industry News June 25
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AffiniPay B2B Fusion
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How AffiniPay Unlocked 70% MQA Acceptance Rate Via An ABM/ABX Framework

AffiniPay is an online payment processing solution that seeks to combine technology with exceptional service to ensure a…

Case Studies June 18
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Analyzing The Shift Toward Specialized ABM Metrics In Marketing Measurement & Attribution

With just 26% of organizations currently conducting separate measurement and attribution for their account-based marketing (ABM) programs, the…

Industry News May 29
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B2BMX February27,2024 19 28 57

Navigating The Intersection Of ABM & Demand Generation In B2B Marketing

ABM and demand generation campaigns should go together like peanut butter and jelly — but oftentimes, that’s not the…

Industry News May 22

Outreach Launches Smart Account Plans

Outreach, a sales execution platform, released Smart Account Plans, a new capability designed to highlight all critical aspects…

Industry News May 20
6sense INFUSE
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INFUSE Unveils Strategic Partnership With 6sense

INFUSE, a provider of B2B demand generation services, collaborated with revenue AI-powered ABM platform 6sense to help mutual clients…

Industry News May 14
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RollWorks Launches Dashboard Designed To Optimize ABM Strategies

Account-based platform RollWorks, a division of NextRoll, released Command Center, an interactive ABM dashboard that seeks to unify buying…

Industry News May 2
Madison Logic
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Madison Logic Names New CEO

Madison Logic, a global digital account-based marketing (ABM) platform, welcomed Keith Turco as its new CEO. Turco will…

Industry News April 9
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#B2BMX24 Day 1 & 2 Recap: Crafting Immersive Content That Matches The Modern Buying Experience

I hate to say it, but if you're not in sunny Scottsdale right now… you're missing out big…

Industry News February 28
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#B2BMX24 Campfire Session: How To Build A Sales Activation Playbook For ABM Strategies

There are many flavors of scrappy account-based marketing, but the common ingredients are always resourcefulness, creativity and adaptability.…

Blog February 28
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