The 2023 State Of B2B Martech: How Integration, AI & Automation Are Shaping Modern Tech Stacks
The power of mobile outreach is quickly being realized in the B2B market: In a 2022 survey, one-third of marketers said they prioritized SMS/text messaging as an important delivery channel, compared to a mere 10% in 2021. That staggering adoption is reflected in prospects' desires as well, considering buyers are 4.5X more likely to reply to an SMS message than…