COVID-19 Update
Subscribe

Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

A Guide To The New Era Of Agile Marketing Planning

This spring was a wake-up call to all marketers that the traditional planning process isn't working anymore. Planning programs and locking in spend a year in advance leaves no room to pivot when markets shift or company processes demand it. We're twisting ourselves into knots that we can't get out of. Marketers are working harder, with less resources, and need…

How To Build A Revenue Engine For A Digital-First World

Now is the time to move from a digital-reactionary to a digital-first strategy. While a mix of in-person and digital outreach has worked for many organizations — particularly when it comes to long B2B buying cycles — digital strategies that include webinars, virtual meetings, thought leadership pieces and other content will be the way forward. This E-book will examine the…

How Bad Data Hurts B2B Companies

Bad data can hinder the effectiveness of marketing strategies and fail to deliver accurate insights into buyers and prospects. Research shows that 27% of business leaders aren’t even sure how much of their data is accurate. This SalesIntel infographic highlights some of the root causes of bad data, and gives…

6 Proven Methods To Drive B2B Demand With Better Business Data

Even with the best of intentions, data management procedures don't always equate to pristine data. The challenges are only magnified as sales and marketing professionals now have an abundance of data and analytics at their disposal. More data amplifies the noise. How do companies attack this problem? Innovations in data science and collection methods will lead the way to better…

2020 Lead Nurturing Survey Report

Despite Challenges, Marketers Take A More Personal Approach To Lead Nurturing & Segmentation With Multichannel Content, Intent/Engagement Data With the impact of COVID-19 influencing many B2B companies' daily operations, lead nurturing is now more important than ever to keep prospects engaged and help sales accelerate stalled deals and opportunities. According to Demand Gen Report's 2020 Lead Nurturing & Acceleration Benchmark…

B2B vs. B2C Customer Support

As more B2B companies take cues from B2C customer support practices, B2B marketers can become confused by the growing similarities between the two fields. However, this infographic from Team Support highlights the differences between B2B and B2C customer support, allowing B2B marketers to deliver better experiences for their clients.

B2B Innovator Awards Nominations Are Now Open

For the fourth year in a row, Demand Gen Report will spotlight a new class of B2B marketing and sales professionals pushing the envelope to effectively engage prospects and customers and meet their buyers’ needs. The B2B Innovator Awards are designed to bring praise and attention to marketing leaders that…

Enterprise ABM: Simplify Complexity & Optimize Performance

Airing On: September 30, 2020 @ 2 PM ET / 11 AM PT What's Working (And What To Avoid) In Your 2021 Strategy If you're a marketer in an enterprise organization, much of today's ABM best practice is at odds with the needs and sophistication of your operating environment. Reflective of the simpler needs of smaller organizations, most of this…

B2B E-commerce Trends 2020

This infographic from Magneto highlights nine current trends marketing and sales teams need to know to implement their best E-commerce strategy.
Subscribe to this RSS feed