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Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

5 Critical Areas Sales Needs To Improve On

According to new research, there are five key areas where salespeople and buyers are disconnected: Communicating value, bringing ideas, leading through needs discovery, negotiating deals and making an ROI case. This infographic outlines the findings and suggests remedies to each area of disconnect.

How To Make CTV A Demand Gen Machine

TV has long been a brand awareness tool, and B2B brands have often found it mismatched with their needs. Instead, they've turned to performance-focused solutions such as paid search and social. Then Connected TV (CTV) entered the scene. As an advertising solution, not only did it offer measurable performance for the TV screen, it's proven to be a powerful demand…

2023 Marketing Measurement & Attribution Survey: Orgs Focused On Generating Granular Insights To Increase Precision

The B2B world is operating in a bleak reality: Everyone's budget got ripped up due to economic uncertainties, forcing practitioners to slim down their marketing plans. But to properly allocate budgets and resources, companies must take a hard look at their measurement and attribution strategies so they can increase the precision of their marketing activities. With that in mind, new…

5 Key Metrics Every CMO Should Be Tracking

To ensure that marketing campaigns are effective in achieving business goals, there are five key metrics that CMOs need to track. This infographic outlines the importance of tracking ROI, customer acquisition cost, conversion rate, customer lifetime value and social media reach/engagement.

How Search Changed Last Year

With so much change year-over-year, it only makes sense that people’s search habits evolved, too. This infographic distills the findings from Semrush’s “State of Search” report to examine the search preferences of modern buyers.

Mastering The Trifecta: AI, Marketing & Sales

Airing On: June 22, 2023 @ 2 PM ET / 11 AM PT Featuring Justin Keller, VP of Revenue Marketing at Drift, and Latanè Conant, CMO at 6sense, "Mastering The Trifecta: AI, Marketing & Sales" will help you revolutionize your revenue generation strategy. These two marketing superstars will share their insider tips and tricks for leveraging AI in everything, whether it's…

State Of SMS/Texting Capabilities: Crafting Short & Sweet Sends Through Generative AI

The power of mobile outreach is quickly being realized in the B2B market: In a 2022 survey, one-third of marketers said they prioritized SMS/text messaging as an important delivery channel, compared to a mere 10% in 2021. That staggering adoption is reflected in prospects' desires as well, considering buyers are 4.5X more likely to reply to an SMS message than…

Popular Email Greetings & Sign-Offs

Hi readers, Did you know that 67% of marketers don’t put any thought into how they start and finish their emails? To remedy that, this infographic highlights the 10 most popular email greetings and sign-offs — and the general sentiment surrounding an email’s tone. Thank you,The DGR Team

How To Fuel Your Marketing Strategy & Drive Growth With Feedback

Airs On: June 8, 2023 @ 2 PM ET / 11 AM PT Without the right insights, understanding buying behavior, anticipating market needs and knowing what will resonate with audiences (before investing precious resources) can be challenging in the best of times. But with market uncertainty and shifting customer loyalties brought on by the economic downturn, tracking customer sentiment and behavior…

State Of Virtual Events: Striking The Right Balance Between Physical & Online Gatherings

The state of virtual events remains strong, even as organizations and attendees become more comfortable with in-person gatherings in a post-COVID environment. Virtual events boost the efficiency of resource-strapped teams by serving as a content starting point: Online event content is easily repurposed into bite-sized learning opportunities, infographics, reports, short video clips to share on social media and more. As…
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