Personalization is no longer a bonus — it’s now a non-negotiable part of engaging with buyers. With 77% of B2B buyers more likely to engage with companies that understand their needs through personalized experiences, audiences now expect tailored touches at every stage of their journey. The good news? Technological advances — especially artificial intelligence (AI) — are making it easier than ever to meet those expectations.
Throughout this report, we’ll discuss the new standard of personalization and share how successful practitioners are refining their personalization strategies. Specifically, this report will touch on how to:
- Go beyond generic messaging to deliver experiences that feel tailored to their specific needs;
- Build highly curated experiences that prioritize account preferences via the utilization of intent data;
- Leverage AI tools like predictive analytics and machine learning to personalize content, campaigns and interactions at scale; and
- Embrace event marketing to unlock a treasure trove of new prospect data.
