New Research: AI Poised To Be ‘Greatest Influence’ On The Future Of Advertising
Given AI’s potential to transform industry practices now and in the future, 59% of practitioners view it more…
Industry News April 26
Latest In: Demand Generation
Rethinking Demand Gen To Find The Human In The Machine
In the whirlwind that is B2B demand generation, everyone’s trying to catch lightning in a bottle. Every demand…
Demanding Views April 22
Litmus Unveils Email Personalization & Monitoring Capabilities
Litmus, an email marketing platform, released a trio of new features within Litmus Personalize and Litmus Email Guardian…
Industry News April 17
Opensense Email Signatures Seek To Promote Brand Alignment
Opensense, an email management platform, is designed to help marketing, sales and IT teams unlock the power of…
Solution Spotlight April 15
Audyence’s Real-Time Demand Platform Seeks To Improve Demand Gen Practices
Audyence, a media buying platform, offers a Real-Time Demand (RTD) platform that’s designed to help improve the performance,…
Solution Spotlight April 9
Research Recap: Branded Email Signatures Increase Company Recognition, Trust
More than half (52%) of prospects and customers leverage email as their main channel of communication — and…
Industry News April 8
The Top 5 Content Recommendations For Marketers, According To B2B Buyers
Content marketing is one of the most dominate forces in B2B strategies, but it’s also one of the…
Blog April 2
Datamatics Business Solutions Leverage Data & ML To Aid Demand Gen Initiatives
Datamatics Business Solutions is a technology-driven outsourcing partner for Fortune 1000 companies, growing enterprises and startups globally. The…
Solution Spotlight April 2
Conversica Debuts Latest Addition To AI Suite
Conversica, Inc, a provider of conversational AI solutions, revealed a new solution for marketing automation platforms (MAPs) that…
Industry News March 27
Folloze Website Engager Works To Personalize Web Pages
Folloze, a no-code B2B buyer experience platform, is used by B2B marketing, sales and revenue teams to build…
Solution Spotlight March 26
New Salesforce Data & AI Innovations Seek To Enhance Customer Experiences
Salesforce enhanced its Service Cloud offering with new AI capabilities, which are powered by Salesforce’s Einstein 1 Platform to help users…
Industry News March 26
Wistia Report Reveals AI Utilization Surge To Enhance Video Accessibility
Wistia, a video marketing platform, unveiled its “2024 State of Video Report,” which featured user data from more than…
Industry News March 25
