Latest In: Demand Generation

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Generative AI Experiences: 3 Ways To Tap Into A New Retargeting Goldmine

When thinking about useful AI tools for demand generation, AI-assisted data analytics are one of the first things…

Demanding Views July 12
Nimble CRM
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Nimble CRM Email Sequencing Reportedly Enhances Personal & Business Relationships

Nimble is a CRM solution designed for individuals and teams to help enhance relationships, marketing and sales management…

Solution Spotlight July 3
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What Marketers Must Consider When Balancing AI Innovation With Buyer Trust

The surge in artificial intelligence (AI) tools and resources provided marketers with the power to enhance their strategies,…

Demanding Views June 28
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Pam Didner
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The Blueprint For A Winning B2B GTM Strategy

In case you missed it, my co-host Klaudia Tirico and I kicked off season 10 of the “B2B…

Blog June 26
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WPP & IBM Team Up For New Generative AI-Powered B2B Solution

WPP, a creative transformation company, and IBM, a provider of global hybrid cloud, AI and consulting services, launched…

Industry News June 21
Accessibility with author headshot

Digital Accessibility: The Missing Piece In Your Marketing Tech Stack

Marketing leaders know that personalized digital experiences play a significant role in boosting sales and fostering customer loyalty,…

Demanding Views June 21
AI artificial intelligence
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The Big ‘Book’ Of Artificial Intelligence Statistics For B2B Practitioners

While I love talking about AI, most discussions become an echo chamber around its pitfalls, ethics and potential…

Industry News June 18
Sixieme Son
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How B2B Can Use Sonic Branding To Drive Digital Engagement

Think about the iconic ad jingles and sound signals that prompt automatic brand recognition: The McDonald’s “I’m lovin’…

Demanding Views June 14
B2B Marketing Exchange
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B2B Marketing Exchange East 2024: The Latest News on Sessions, Speakers & Experiences

About B2BMX East Since 2019, the B2B Sales & Marketing Exchange has brought together thousands of B2B practitioners looking to level up…

Industry News June 12
B2B Marketing Exchange East
Pam Didner on stage at the B2B Marketing Exchange

Reinvent Your GTM & Demand Gen Strategies At B2BMX East With Pam Didner

It’s tough to find two more topics that are more top-of-mind for B2B practitioners than artificial intelligence (AI)…

Blog June 11
Pavilion Trust Radius
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The Average B2B Deal Cycle Lasts 6 Months: New Research

B2B deal cycles are moving quickly, as 87% of B2B technology buyers indicated their purchase was completed within…

Industry News June 10
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The B2B Marketer’s Guide To Gaining Traction With Gen Z Buyers

As if the B2B buyer’s journey hasn’t changed enough over the past few years, Gen Z is challenging…

Industry News June 4
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B2B Marketing Exchange East
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