Revenue Leaders Need to Stop Measuring AI Adoption and Start Measuring Impact
AI adoption has become nearly universal across the enterprise. But a fundamental test remains: are organizations getting measurable…
Demanding Views September 15
Latest In: Sales Enablement/Acceleration
Marketers’ Trust In Their Data Hasn’t Caught Up With Their AI Goals: Validity
Key Takeaways Validity’s report shows many marketing leaders are deploying AI faster than they are improving the CRM…
News Brief September 10
Last Week to Take 2026 Demand Gen Benchmark Survey: Help Shape What Comes Next
Key Takeaways The 2026 Demand Gen Benchmark Survey highlights how B2B teams are shifting budget, measurement and workflow…
Blog September 9
OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog February 23
Kaon Interactive, Showpad Partner to Boost Buyer Engagement
Key Takeaways Kaon Interactive and Showpad have partnered to embed immersive, interactive buyer experiences directly into the seller…
News Brief September 2
ValueSelling Report Finds Cold Calling Beats AI-Written Emails 6 to 1
Key Takeaways New ValueSelling research shows sellers rate every human-led prospecting tactic above every automated one, with cold…
News Brief September 1
Your Best Prospect Data Comes From Customers You Already Have
Companies spend enormous amounts of time and money trying to understand their ideal customer. They invest in market…
Demanding Views August 27
Seismic CEO Rob Tarkoff on Highspot Merger and Why AI Trust Gap is Slowing Down Revenue Teams: The DemandGenReport.com Q&A
Key Takeaways Only 9% of organizations have fully embedded AI into core revenue workflows, revealing a trust gap…
Feature August 24
Moving Beyond Pitch Decks to More Collaborative Conversations
Most prospects are exhausted by one-way lectures and static decks that feel more like a chore than a…
Demanding Views August 20
DemandWorks, Demandbase Launch Strategic Integration
Key Takeaways The DemandWorks-Demandbase integration connects account intelligence and buying signals directly to multi-channel activation so teams can…
News Brief August 19
GetWhys Grounds AI GTM Content in Buyer Intelligence
Key Takeaways GetWhys is positioning buyer intelligence as the quality-control layer for AI-generated GTM content, helping teams validate…
News Brief August 13
Revenue Attribution: Take the 2026 Demand Gen Benchmark Survey
Key Takeaways The 2026 Demand Generation Benchmark Survey centers on how B2B marketers are moving beyond vanity metrics…
Blog August 10
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