The 4 Actions CMOs & CROs Must Take to Catch Up to the AI-Augmented Buyer
Over the last 18 months, artificial intelligence (AI) has dramatically rewritten the rules of B2B purchasing— expanding competitive…
Demanding Views April 17
Latest In: Sales Enablement/Acceleration
Orchestrate ABM Around Main Characters, Not Extras: Lessons from B2BMX
Key Takeaways: Target specific decision-makers and hidden stakeholders instead of relying on broad account-level outreach. Eliminate sales latency…
Feature April 16
The New Demand Engine: Why Peer Proof Is Reshaping the B2B Buying Journey
In B2B marketing, the most influential part of the buying journey is no longer the top of the…
Demanding Views April 14
10 Lessons Learned at B2BMX 2026: Elevating Your B2B Marketing Strategy
B2BMX 2026 offered a wealth of insights and strategies for B2B marketers to navigate the ever-evolving marketing landscape.…
Blog March 17
HG Insights Unveils Unified Revenue Growth Intelligence Platform
HG Insights, a leader in artificial intelligence (AI)-powered revenue growth intelligence solutions, has launched the Revenue Growth Intelligence…
News Brief April 8
Domo Launches AI Agent Builder, MCP Server to Connect Enterprise Data to AI Ecosystem
Domo announced a new artificial intelligence (AI) orchestration framework designed to help companies move from pilots to coordinated systems.…
News Brief April 2
Apollo.io Acquires Pocus to Advance GTM Operating System
Apollo.io, a leading artificial intelligence (AI)-native go-to-market platform, has acquired Pocus, an enterprise-grade revenue intelligence platform that helps teams…
News Brief March 31
Clari + Salesloft, 1mind Partner to Advance Revenue Orchestration
Clari + Salesloft has entered into a strategic partnership with 1mind that integrates Clari + Salesloft’s innovative Predictive…
News Brief March 25
Why Invisible Buying Networks Are the Hidden Force Stalling Your Deals
Revenue teams rarely lose complex B2B deals because no one is interested. They lose them because buying groups…
Demanding Views March 24
AI, Personalization, and Leadership Sessions Highlight the B2BMX 2026 Agenda
Get ready for a transformative experience with the B2BMX 2026 agenda, meticulously crafted to address the most critical…
Blog March 6
The Future of B2B Marketing? Committee-Level AI Targeting
Most B2B marketers still target one persona at a time— even though buying committees include dozens of stakeholders.…
Demanding Views February 27
Put Your AI Stack to the Test: Offer Performance Based On Cost Per Sale
Given all of the hype around artificial intelligence (AI) and its effectiveness, it’s time to migrate from Cost…
Demanding Views February 24
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
