Key Takeaways
- Madison Logic CEO Keith Turco will join James Hickey of B2BMX Insights on Nov. 18, 2026, at 2 p.m. ET for a free Demand Gen Report webinar on how AI and performance-driven strategies will shape B2B marketing in 2027.
- A Madison Logic/Harris Poll found that 90% of marketers say anyone who can’t show business impact will struggle to defend their budget, and 55% expect AI to fundamentally reshape how strategies are developed and executed.
Demand Gen Report will host “The State of B2B Marketing and What’s Ahead in 2027: A Conversation with Madison Logic CEO Keith Turco,” a live webinar on Wednesday, Nov. 18, 2026, at 2 p.m. ET. Turco will join James Hickey of B2BMX Insights for a frank look at how B2B marketing got here and where it’s headed next. Registration is open now and free to attend.
The timing isn’t subtle. Budget season is here, and the rules have changed. Creativity-first campaigns are giving way to performance-driven strategies, and the numbers show it. In a Madison Logic/Harris Poll:
- 90% of marketers agree that anyone who can’t show business impact will struggle to defend their budget.
- 55% say AI will fundamentally reshape how strategies are developed and executed.
That’s not a trend line. That’s a mandate.
Welcome to the “Geek Chic” Era
Turco’s take is clear: AI doesn’t replace human judgment. It enhances it. The marketers leading the room now are the ones who understand performance, attribution and how to engineer predictable growth.
During the session, Turco will break down how AI has reshaped go-to-market strategy, SaaS expectations and the daily reality of marketing teams. Then the conversation shifts to 2027, with a focus on gaining real-time visibility into the fragmented journeys of buying groups and building programmatic and social content that actually moves accounts through the pipeline.
Register Now
Your 2027 plan deserves more than a hunch. Save your seat and hear how Keith Turco reads the market: Register for the webinar
