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Reports

State Of RevOps: Unleashing The Potential Of Unifying Multiple Teams Through People, Data & Technology

As companies reflect on the challenges behind them and how to position themselves for the future, RevOps is still paving the path forward. Leaders have found themselves focused on sales, marketing and customer experience (CX) as different parts of their go-to-market (GTM) strategy, but formulating a cohesive strategy amongst these teams has proven to increase collaboration, revenue and overall alignment. Research…

What’s Working In Lead Nurturing & Acceleration? Practitioners Working Toward Humanizing Nurture Strategies

Converting B2B prospects into buyers is often a complicated, lengthyprocess. This is especially true for high-dollar purchases, such as software, that involve multiple stakeholders. There are a lot of balls in the air, and lead nurturing campaigns must consider the role each stakeholder plays in the decision-making process. Additionally, a strong lead nurturing strategy requires data-driventouchpoints that provide personalized content for each stage…

2022 State Of Database Quality & Accuracy: Practitioners Delivering Deeper Buyer Intelligence & Personalizing Marketing Messages

As more buyers demand relevant, customized engagement, marketing teams are prioritizing their database strategies to maintain quality, better identify high-value accounts and inform their next move. To help you build a more valuable database, this special report explores how B2B marketers are producing and procuring higher quality data, including: How businesses are utilizing deeper analytics to refine messaging and offer…

What’s Working In B2B Advertising? Practitioners Increasing Engagement Through Interactivity & Platform Diversification

In the era of self-service buying journeys, B2B advertising is simultaneously a marketer's best friend and worst enemy. While serving up an advertisement is a surefire way to promote brand engagement, irrelevant, 'spammy' ad campaigns will have prospects clicking in the other direction. The experts explained that the top three components practitioners must consider when creating engaging ads are content,…

What's Working In Email Marketing? The Power Of Aligning Strategies, Data & Content

It's no mystery why marketers are drawn to the cost-effective and time-tested strategy of email marketing: The average ROI for email campaigns is 4002% — or $42 for every $1 spent. With more than 306 billion emails sent and received each day, practitioners must ensure their email marketing tactics are highly targeted to capitalize on the lucrative strategy. With billions…