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Reports

2024 State Of Sales Acceleration: Driving Value Through Personalized Experiences & New Tech

The B2B industry underwent a profound transformation marked by the convergence of digital advancements, changing customer expectations and a globalized business environment. As organizations grapple with these shifts, the imperative to enhance sales acceleration strategies has emerged as a key driver for sustainable growth and competitiveness. With 73% of B2B organizations actively investing in sales acceleration initiatives, they’re focusing on…

What’s Working In Corporate Gifting In 2024? Streamlining Processes Through Tools & Tech

In an era where personalized content and brand differentiation are critical, corporate gifting remains a potent tool within the B2B marketing arsenal. As gifting evolves from alma mater-branded swag and company t-shirts, practitioners are navigating the complex landscape of corporate gifting to elevate brand perception and foster enduring client relationships. This report will examine the fusion of experiential marketing and…

2024 CMO Outlook Guide: Marketing Leaders Embracing AI, Diversifying Content & Prioritizing Tech

When thinking back to 2023, some words that come to mind are volatile, rocky and uncertain. Despite delivering several blows to morale and budgets, high-level B2B marketing executives capitalized on the limited resources available in 2023 to keep their teams’ spirits high and continue delivering high-performing marketing campaigns. Now that we’ve entered a new year, marketing executives are preparing to…

What’s Working In Personalization: Marketers Turn To ABM Strategies, AI To Create Binge-Worthy, Custom Content

The great irony of personalization is that once a tactic becomes widespread, the novelty of the experience — and by extension, its impact on potential buyers — wears off. After all, it wasn’t too long ago that first name email personalization was all the rage, but that won’t wow buyers today. According to Demand Gen Report’s “2023 Content Preferences Survey Report,”…

State Of Brand Vs. Demand Marketing: Synergize, Don’t Separate

Brand and demand marketing are distinctly different, yet incredibly complementary: Brand focuses on building awareness and reputation, while demand generates leads and drive sales. However, research found that 70% of organizations experience significant tension between brand marketing and demand generation teams, which is often caused by a lack of understanding of the different goals and objectives of each discipline. The…