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Reports

2022 State Of Direct Mail: Marketers Fold Direct Mail, Gifting Into Integrated, Omnichannel Campaigns, Automate Processes For Success

Direct mail is still a key channel to engage prospects, customers and even employees in the digital/hybrid age. It works to build customer loyalty, close deals faster and show client and employee appreciation across all stages of the buyer's journey. While direct mail has been hot for a few years, marketers are ramping up initiatives bring it into their omnichannel…

2022 State Of Growth Marketing: Data-Centric, Experimental Approaches Influence Engagement, Conversion & Retainment Of Prospects/Customers

Modern growth marketers crave data to measure the impact of their outreach, identify and shore up weak points in their campaigns and promote their brand in creative ways. Growth marketing's data-centric, experimental approach results in countless opportunities for companies to refine how they engage, convert and retain customers. As brands use growth marketing to build and scale their customer base…

What’s Working In Paid/Earned Media In 2022: The Significance Of Social Media, Consumer-Generated Content & Convergence

B2B marketers are focusing on a way to utilize both earned and paid media to develop a well-rounded marketing strategy. The goal of earned media is to gain third-party validation from media outlets to ultimately help increase awareness of your company and enhance its credibility while paid media comes with a price tag. Due to ever-shifting consumer demands, marketing strategies…

2022 Marketing Measurement & Attribution Survey: Measurement Strategies Lag As Data Silos, Lack Of Resources Continue To Plague B2B Teams

As B2B teams look to deploy more advanced marketing strategies, including personalization, ABM and multichannel tactics, having the tools to measure marketing's impact and success is vital. This report will analyze the current state of marketing measurement and attribution programs, including the main drivers for gathering deeper metrics. Key insights include: An inability to measure and track activity between specific…

2022 State Of B2B Marketing Technology

While today's economic outlook remains uncertain, the marketing technology landscape is continuing its steady growth. Recent Demand Gen Report (DGR) research found that marketers are taking what they learned about prospect preferences and successful approaches to prioritize aggressive growth strategies. In fact, 72% of respondents to DGR's "2022 Demand Generation Benchmark Survey" indicated their marketing budgets will see increases up…