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State Of SMS/Texting Capabilities: Crafting Short & Sweet Sends Through Generative AI

State Of SMS/Texting Capabilities: Crafting Short & Sweet Sends Through Generative AI

The power of mobile outreach is quickly being realized in the B2B market: In a 2022 survey, one-third of marketers said they prioritized SMS/text messaging as an important delivery channel, compared to a mere 10% in 2021. That staggering adoption is reflected in prospects' desires as well, considering buyers are 4.5X more likely to reply to an SMS message than…
State Of Virtual Events: Striking The Right Balance Between Physical & Online Gatherings

State Of Virtual Events: Striking The Right Balance Between Physical & Online Gatherings

The state of virtual events remains strong, even as organizations and attendees become more comfortable with in-person gatherings in a post-COVID environment. Virtual events boost the efficiency of resource-strapped teams by serving as a content starting point: Online event content is easily repurposed into bite-sized learning opportunities, infographics, reports, short video clips to share on social media and more. As…
State Of Account-Based Strategies: Practitioners Bullish On Customer Acquisition Campaigns; Focused On Improving Internal Alignment

State Of Account-Based Strategies: Practitioners Bullish On Customer Acquisition Campaigns; Focused On Improving Internal Alignment

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue — and research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs. With that in mind, practitioners are leveraging their existing ABM frameworks for two initiatives: Creating…
What’s Working In Content Distribution & Engagement? Delivering Engaging, Thoughtful Content That Speaks To Prospects

What’s Working In Content Distribution & Engagement? Delivering Engaging, Thoughtful Content That Speaks To Prospects

B2B marketers are searching for ways to improve the buyer experience and better connect with key decision makers, and a well-executed content strategy is proving most effective in converting content consumption into leads and purchases. In fact, recent research from the Content Marketing Institute found that 71% of content marketers believe content marketing has become more important for their business.…
State Of Artificial Intelligence: With AI In Its Infancy, B2B Orgs Begin To Prioritize Early Adoption

State Of Artificial Intelligence: With AI In Its Infancy, B2B Orgs Begin To Prioritize Early Adoption

Artificial intelligence (AI) is reshaping the B2B industry due to its uncanny ability to automate human-like outreach by analyzing behavioral data and intent signals. Although AI's potential is high, the technology is still in its relative infancy: Only 6% of C-suite practitioners adopted AI-powered solutions across their business, even though 95% believe their organization would benefit from embedding AI into…
2023 State Of Omnichannel Marketing: Harnessing The Power Of Data & Technology To Optimize Lead & Sales Growth

2023 State Of Omnichannel Marketing: Harnessing The Power Of Data & Technology To Optimize Lead & Sales Growth

As businesses increasingly rely on digital marketing and technology to reach their audiences, omnichannel marketing strategies are constantly evolving. With high expectations from leadership teams, marketers are focusing on augmenting their omnichannel marketing strategies to provide cohesive brand experiences across multiple channels. More importantly, organizations are leveraging existing strategies to boost effectiveness and streamline efficiency amid economic uncertainty. But properly…