"State Of" Guides

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2024 State Of Intent-Driven Strategies

Illuminating Account Insights Through First-Party Data & Intent Layering Intent and signal data are nearly…

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2024 State Of Sales Acceleration: Driving Value Through Personalized Experiences & New Tech

The B2B industry underwent a profound transformation marked by the convergence of digital advancements, changing…

2024 State Of Lead Generation: Needs-Based Marketing Takes Center Stage As Marketers Grapple With Growing Privacy Regulations

2024 State Of Lead Generation: Needs-Based Marketing Takes Center Stage As Marketers Grapple With Growing Privacy Regulations

A marketing strategy that operates on a jerry-rigged lead generation program is akin to a…

State Of Brand Vs. Demand Marketing: Synergize, Don't Separate

State Of Brand Vs. Demand Marketing: Synergize, Don’t Separate

Brand and demand marketing are distinctly different, yet incredibly complementary: Brand focuses on building awareness…

2023 State Of Account-Based Strategies: Marketers Lean Into Intent Insights, AI & Hyper-Personalization To Deliver Cutting-Edge Campaigns

2023 State Of Account-Based Strategies: Marketers Lean Into Intent Insights, AI & Hyper-Personalization To Deliver Cutting-Edge Campaigns

Two decades have passed since ABM emerged on the B2B scene and revolutionized the way organizations…

2024 State Of CTV Advertising: Overcoming Knowledge Gaps To  Focus On B2B Performance Plays

2024 State Of CTV Advertising: Overcoming Knowledge Gaps To Focus On B2B Performance Plays

Though Connected TV (CTV) advertising first showed up on screens in the late 1990s via TiVo,…

2023 State Of Sales Enablement: Pumping Up Pipeline Through Relationship-Building & AI Utilization

2023 State Of Sales Enablement: Pumping Up Pipeline Through Relationship-Building & AI Utilization

Modern sales reps are tasked with walking a tightrope between supplying self-service experiences and delivering…

2023 State Of Database Quality & Accuracy: Tech Landscape, AI Positioning B2B Orgs For Stronger Data Assurance

2023 State Of Database Quality & Accuracy: Tech Landscape, AI Positioning B2B Orgs For Stronger Data Assurance

Although the effectiveness of B2B marketing heavily relies on the quality and accuracy of the…

State Of Intent/Signal Data: The Infusion Of AI & Internal Collaboration

State Of Intent/Signal Data: The Infusion Of AI & Internal Collaboration

Intent and signal data are nearly synonymous with B2B marketing, serving as the fuel to…

State Of Audio/Video Marketing: B2B Companies Unleash A New Era Of Storytelling & Business Growth

State Of Audio/Video Marketing: B2B Companies Unleash A New Era Of Storytelling & Business Growth

As the digital landscape expands, B2B marketers are leveraging the power of audio and video…

2023 State Of B2B Sales Technology: Buyer & Practitioner Demands For Diversity, Modernization Guiding B2B Sales Tech Evolution

2023 State Of B2B Sales Technology: Buyer & Practitioner Demands For Diversity, Modernization Guiding B2B Sales Tech Evolution

The B2B sales technology landscape is continually evolving, driven by advancements in digital transformation and…

2023 State Of Direct Mail & Corporate Gifting: How Orgs Are Leveraging Tech To Enhance Gifting Experiences

2023 State Of Direct Mail & Corporate Gifting: How Orgs Are Leveraging Tech To Enhance Gifting Experiences

As inboxes overflow and social media feeds become more saturated by the day, direct mail…

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