attribution B2B events customer engagement event measurement event strategy Marketing analytics Property Finder salesforce integration Samaaro
Key Takeaways: Property Finder transformed events from standalone experiences into a measurable engagement channel by connecting attendee behavior…
Case Studies
June 18
B2B data BDR teams contact data data enrichment EMEA sales insightsoftware Lusha multithreading outbound sales pipeline generation sales acceleration sales intelligence
Key Takeaways insightsoftware improved EMEA contact data quality with Lusha, helping BDR teams reach the right buyers faster…
Case Studies
June 4
branded search Fermenta health and nutrition multi-brand marketing organic growth Popcorn.co short-form video video automation YouTube marketing
Key Takeaways Fermenta used Popcorn.co to scale short-form YouTube publishing across three brands, helping the company maintain steady…
Case Studies
May 21
AI in Marketing Ashley Faus B2B marketing B2BMX 2026 Benedict Evans brand trust Dane Vahey Demand Gen Report Elfried Samba human connection keynote addresses YouTube
Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand…
Blog
May 11
B2B marketing campaign execution marketing automation marketing partnership team expansion
A common issue for fast-growing companies is that, despite a growing head count, certain aspects of marketing are…
Case Studies
April 9
AI Anteriad artificial intelligence Bamboo Rose content syndication personalization programmatic display
Balancing efficiency and effectiveness is no small feat for marketing teams operating in competitive industries. The challenge of…
Case Studies
February 12
AI AI Digital artificial intelligence KPI SaaS Swell Media
When tracking the results of a marketing investment can seem like a black box, impossible at times to…
Case Studies
February 5
impact.com search engine optimization Semrush
Semrush, a leading online visibility management SaaS platform, was at a crossroads with its proprietary affiliate management platform.…
Case Studies
January 29
Callrail Comprehensive call tracking Conversation Intelligence Law firm MarketCrest LLC phone call analytics ROI
Law firms operate in a fast-paced, high-pressure environment where prospective clients expect immediate connection and reassurance. Hesitation or…
Case Studies
January 22
PANBlast PolyAI share of voice SOV storytelling
In early 2025, the market narrative within the conversational artificial intelligence (AI) space shifted heavily toward agentic AI,…
Case Studies
January 8
digital media Gurobi marketing attribution ROI
Effectively allocating a marketing budget is like directing a complex supply chain. Every dollar must be routed to…
Case Studies
December 18
AdDaptive B2B targeting click-through rates CTR MMC Media programmatic advertising campaigns Wasabi Technologies
Wasabi Technologies has grown to become a leader in cloud storage and is trusted by many of the…
Case Studies
December 4