Latest In: Case Studies

AI-generated creative auto retail brand awareness connected TV CTV advertising geographic targeting small business marketing streaming TV ads
Adwave Patriot Auto Group CTV

How Adwave Enabled Patriot Auto Group to Expand Its Reach, Grow Sales With CTV: Demand Gen Report Case Study

Key Takeaways Patriot Auto Group used AI-generated connected TV ads to lift showroom visits 34% in four months,…

Case Studies July 9
attribution B2B events customer engagement event measurement event strategy Marketing analytics Property Finder salesforce integration Samaaro
Samaaro Property Finder Case Study The procedure of registration at a conference or event, where participants are provided with identification and an electronic pass.

How Samaaro Helped Property Finder Turn Global Event Portfolio Into a Measurable Engagement Channel

Key Takeaways: Property Finder transformed events from standalone experiences into a measurable engagement channel by connecting attendee behavior…

Case Studies June 18
B2B data BDR teams contact data data enrichment EMEA sales insightsoftware Lusha multithreading outbound sales pipeline generation sales acceleration sales intelligence
insightsoftware’s Lusha Success Multiethnic Chief Financial Officer Holding a Meeting with a Group of Fintech Investors. Diverse Team of Managers, Analysts and Board Members Having a Meeting in Front of Big Digital Screen

From Limited Contact Coverage to Closed Deals: insightsoftware’s Lusha Success

Key Takeaways insightsoftware improved EMEA contact data quality with Lusha, helping BDR teams reach the right buyers faster…

Case Studies June 4
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AI in Marketing Ashley Faus B2B marketing B2BMX 2026 Benedict Evans brand trust Dane Vahey Demand Gen Report Elfried Samba human connection keynote addresses YouTube
b2bmx headshotstories 260310 0001 OpenAI

B2BMX 2026 Keynotes Now Available on DemandGenReport.com YouTube Page

Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand…

Blog May 11
Anteriad Growth Accelerator B2B Growth channel orchestration data-driven marketing incrementality testing
Case Study RTIC Hero Case Study RTIC Hero

RTIC Outdoors’ Journey to Sustained B2B Growth Powered by Anteriad

Key Takeaways RTIC Outdoors achieved 11% B2B growth using Anteriad Growth Accelerator’s data-driven marketing. Incrementality testing and channel…

Case Studies April 23
B2B marketing campaign execution marketing automation marketing partnership team expansion
Demand Spring Gem Case Study Software development team collaborating on coding and project planning in a modern office environment

Scaling B2B Marketing: The Gem and Demand Spring Story

A common issue for fast-growing companies is that, despite a growing head count, certain aspects of marketing are…

Case Studies April 9
AI Anteriad artificial intelligence Bamboo Rose content syndication personalization programmatic display
Bamboo Rose Anteriad Handwritten notes in a notebook about marketing demand generation.

Bamboo Rose Teams with Anteriad to Boost ROI with Data-Driven Demand Generation

Balancing efficiency and effectiveness is no small feat for marketing teams operating in competitive industries. The challenge of…

Case Studies February 12
AI AI Digital artificial intelligence KPI SaaS Swell Media
Swell AI Digital Data analysis, financial dashboard or accounting, corporate revenue or investment profit, tax, budget or marketing strategy concept, business people working with financial dashboard.

Escaping the Unknown: How Precision ABM Tripled Engagement

When tracking the results of a marketing investment can seem like a black box, impossible at times to…

Case Studies February 5
impact.com search engine optimization Semrush
Woman technologist managing cloud server application, cloud computing database, saas software as a service. Internet security, business communication concept. Web banner template.

Semrush’s Strategic Shift to Modern Affiliate Marketing

Semrush, a leading online visibility management SaaS platform, was at a crossroads with its proprietary affiliate management platform.…

Case Studies January 29
Callrail Comprehensive call tracking Conversation Intelligence Law firm MarketCrest LLC phone call analytics ROI
Young businesswoman answering phone calls at desk

Missed Calls, Found Opportunities: MarketCrest’s Data-Driven Success with CallRail

Law firms operate in a fast-paced, high-pressure environment where prospective clients expect immediate connection and reassurance. Hesitation or…

Case Studies January 22
PANBlast PolyAI share of voice SOV storytelling
B2B marketing. Business collaboration, SMM, Internet notification. Online promotional campaign flat design element. Social media network ads. flat vector modern illustration

PANBlast Helped PolyAI Be A Leader in the Voice AI Market

In early 2025, the market narrative within the conversational artificial intelligence (AI) space shifted heavily toward agentic AI,…

Case Studies January 8
digital media Gurobi marketing attribution ROI
ROI Return On Investment boost concept with person choosing to increase financial asset portfolio performance and improve profitability. Enhance capital efficiency.

Marketing Attribution, Gurobi’s Partnership Boosts ROI by 13%

Effectively allocating a marketing budget is like directing a complex supply chain. Every dollar must be routed to…

Case Studies December 18
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Campaign Optimization Series
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Strategy & Planning Series