The 4 Actions CMOs & CROs Must Take to Catch Up to the AI-Augmented Buyer
Over the last 18 months, artificial intelligence (AI) has dramatically rewritten the rules of B2B purchasing— expanding competitive…
Demanding Views April 17
Latest In: Revenue/Sales Operations
Companies Are Adjusting Incentive Compensation Faster Than Ever: CaptivateIQ
Key Takeaways: 82% of companies use formal software for incentive compensation, but only 33% have automated processes. AI…
News Brief April 16
Orchestrate ABM Around Main Characters, Not Extras: Lessons from B2BMX
Key Takeaways: Target specific decision-makers and hidden stakeholders instead of relying on broad account-level outreach. Eliminate sales latency…
Feature April 16
10 Lessons Learned at B2BMX 2026: Elevating Your B2B Marketing Strategy
B2BMX 2026 offered a wealth of insights and strategies for B2B marketers to navigate the ever-evolving marketing landscape.…
Blog March 17
Shape the Future of ABM B2B Marketing: Join the Benchmark Survey
Key Takeaways: Participate in the B2B Marketing Benchmark Survey to gain early access to actionable insights and data-driven strategies that…
Blog April 14
Ready to Target Buying Groups? Take a Systematic Approach
A hot trend in B2B marketing is to identify all of the stakeholders or decision makers and market…
Demanding Views April 10
Conductor Partners With Acquia to Focus on AI Content Optimization
Conductor has formal entered into a partnership with Acquia, to integrate Conductor’s content creation and optimization capabilities directly into the Acquia…
News Brief April 9
SurveyMonkey Launches Automated SMS Invites from Salesforce
SurveyMonkey is now offering automated SMS survey invites within its Salesforce integration, available on AppExchange. This update allows CX and…
News Brief April 9
HG Insights Unveils Unified Revenue Growth Intelligence Platform
HG Insights, a leader in artificial intelligence (AI)-powered revenue growth intelligence solutions, has launched the Revenue Growth Intelligence…
News Brief April 8
Haus Survey: Half of Marketing Leaders Can’t Explain ROI Measurement
Senior leaders overwhelmingly believe marketing drives growth. But when it comes to explaining how marketing is measured and…
News Brief April 7
Day 1 of the 8th Annual Campaign Optimization Series (#COSeries)
Demand Gen Report’s 8th Annual Campaign Optimization Series (#COSeries) beings today, offering pragmatic solutions for a landscape without…
Blog April 6
Scaling Enterprise Intelligence with Agentic AI Platforms
Today’s business leaders face a pivotal moment. Organizations that have not yet embraced digital transformation and artificial intelligence…
Demanding Views April 3
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
