Tactical Guides
What’s Working In Corporate Gifting In 2024? Streamlining Processes Through Tools & Tech
In an era where personalized content and brand differentiation are critical, corporate gifting remains a…
What’s Working In Data Science In 2024? Data Ownership Shifting Hands; Increased Focus On Predictive Analytics
Given the abundance of data available to B2B practitioners, it’s no surprise that organizations need…
What’s Working In Personalization: Marketers Turn To ABM Strategies, AI To Create Binge-Worthy, Custom Content
The great irony of personalization is that once a tactic becomes widespread, the novelty of…
What’s Working In Email Marketing? Optimizing Content Across Devices, Increasing Personalization
Email is a steadfast staple of B2B marketing — it retains 92% of customers (compared…
What’s Working In Content Marketing? AI-Generated Content Streamlining Workflows; Orgs Refining Segmentation
B2B buyers are five times more likely to engage with content than traditional sales outreach,…
What’s Working In Buyer Engagement? Crafting Narratives That Weave Together Multiple Touchpoints
Despite all the turbulence taking place in the B2B industry, the one constant is practitioners’…
What’s Working In Digital Experiences? Leveraging Technology & AI To Craft Personalized, Evocative Touchpoints
The best way to connect with buyers and prospects is to meet them where they…
What’s Working In Content Distribution & Engagement? Delivering Engaging, Thoughtful Content That Speaks To Prospects
B2B marketers are searching for ways to improve the buyer experience and better connect with…
What’s Working In Intent-Based Strategies? Orgs Focusing On Lead Scoring; 3rd-Party Integrations
Intent data is marketers’ crystal ball into granular insights about customer and prospect behaviors…
What’s Working In Direct Mail? Putting Recipients In Control Through Self-Service Gifting
Successful demand generation is an increasingly elusive task for many B2B marketers, as they…
What’s Working In Demand Generation? Building Authentic Relationships With Quality Leads, Marketing Ops Investments
Successful demand generation is an increasingly elusive task for many B2B marketers, as they must…
What’s Working In Database Strategies? Cleansing Data To Ensure Relevant Outreach
According to the “State of Marketing Automation 2022” survey, 38% of respondents cited improving data…
