Crafting Compelling Content Narratives: Moving Beyond Branding to Audience-Centric Storytelling
Creating content that resonates with B2B audiences has always been a challenge. However, seasoned marketing expert Christine Elliot…
Feature February 5Creating content that resonates with B2B audiences has always been a challenge. However, seasoned marketing expert Christine Elliot…
Feature February 5What’s driving the next wave of website experience? It should come as no surprise that automation and personalization…
News Brief February 4Sopro, a provider of multichannel B2B prospecting solutions, has acquired Reach Supreme, an email prospecting agency based in…
Industry News February 3LocaliQ, the digital marketing solutions business of Gannett Co., Inc., has launched Dash by LocaliQ, a SaaS lead…
Industry News January 30Oracle has unveiled new AI agents and generative AI capabilities to empower sales teams to accelerate sales processes…
Industry News January 29Act-On Software Inc., one of the earliest players in enterprise marketing automation landscape, is being acquired by marketing…
Industry News January 28Account-based marketing (ABM) has significantly transformed since its emergence in the early 2000s. Initially a niche practice adopted…
Feature January 27Bombora, a provider of B2B data solutions, integrated with Audigent, a data activation, curation and identity platform, to help…
Industry News January 24ZoomInfo, a go-to-market (GTM) intelligence platform, and Salesloft, a revenue orchestration platform, expanded their partnership to help joint customers…
Industry News January 16Contentstack, a composable digital experience platform (DXP), acquired Lytics, a real-time customer data platform, with the goal of bringing…
Industry News January 9In 2024, AI adoption surged to 90% — and following that rapid onboarding, 76% of marketers are optimistic about…
Feature January 8Marketbridge, an integrated growth consultancy and marketing firm, completed its first EMEA acquisition by incorporating April Six, a…
Industry News January 6