Demandbase Brings Intent Data Offerings To Salesforce Prospecting Center
Demandbase, an account-based GTM platform, teamed up with Salesforce to bring its intent data into the Salesforce Sales…
Industry News December 12
Latest In: Industry News
73% Of Event Attendees Prefer In-Person Formats — & Have Specific Swag Preferences
Nearly three-fourths of event attendees prefer in-person formats, while 50% opt for hybrid and 41% for virtual, new…
Industry News December 11
Bigger Budgets, Realistic Expectations: The New Normal For B2B Marketing In 2025
Despite economic uncertainty and tight budgets across industries, 65% of B2B marketers saw budget increases in 2024 and…
Feature December 11
MediaRadar Releases AI-Powered Sales Prospecting Solution For Publishers & Platforms
MediaRadar, an advertising intelligence platform, launched AI Outreach Writer, a generative AI solution designed to help media-selling and…
Industry News December 9
The 5 Steps Needed To Build Empathy In B2B Sales & Marketing
Nine out of 10 consumers want brands to show empathy through their behavior, while 82% of CEOs believe…
Feature December 4
Informa & TechTarget Debut As Informa TechTarget
Following TechTarget’s definitive agreement to absorb Informa Tech’s digital businesses, the two companies debuted as Informa TechTarget. Through…
Industry News December 3
The Cost Of Misalignment: Why Sales & Marketing Need To Get On The Same Page
Sales and marketing alignment isn’t just a “nice to have” — it’s a fundamental driver of success. When…
Feature November 27
Getting Back To Basics With B2B Marketing
As B2B buyer preferences continue to shift, it’s becoming clear that today’s content is losing its appeal. PathFactory’s…
Industry News November 22
Gong Unveils New AI Tools To Help Drive Revenue Outcomes
Gong, a revenue AI company, released new capabilities designed to assist organizations with capturing the right data, generating…
Industry News November 22
Bizzabo Releases AI-Powered Guide Event OS Copilot
Bizzabo, an event management software for B2B conferences, introduced Event OS Copilot, an AI-powered, interactive guide designed to…
Industry News November 18
Salesloft Launches Command Center To Extract & Analyze Sales Data
Salesloft, a revenue orchestration platform, released a Command Center to extract and analyze sales data.
Industry News November 14
Tribble Integrates With Box To Help Automate Workflows
Tribble, an AI request-for-proposal (RFP) tool, integrated with Box, an intelligent content management (ICM) platform, to help clients…
Industry News November 12
Resources
Events & Webinars
Expert Advice On Scaling ABM With Agent3 And ServiceNow
December 11, 2024
Expert Perspectives Of Scaling ABM With Minimal Budgets
December 4, 2024
The Important Role Of Empathy In Marketing Strategy & Messaging
November 27, 2024
