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B2B marketing Christine Elliot content curation content strategy featured
Two creative Asian young women stand using the concept Consult guidelines together write on the board Note paper on the glass wall online marketing strategy Income calculation Company performance.

Crafting Compelling Content Narratives: Moving Beyond Branding to Audience-Centric Storytelling

Creating content that resonates with B2B audiences has always been a challenge. However, seasoned marketing expert Christine Elliot…

Feature February 5
AI automation B2B commerce personalization Sitecore visitor experience website design website experience
%%excerpt%% A new survey of 200 marketing executives from Sitecore confirms that AI, automation and personalization are top-of-mind for website updates and improvements.

Survey: Marketing Leaders Prioritize Personalization, Automation for Website Updates

What’s driving the next wave of website experience? It should come as no surprise that automation and personalization…

News Brief February 4
b2b lead generation b2b prospecting solutions lead generation multilingual outreach Reach Supreme Sopro
Sopro, a provider of multichannel B2B prospecting solutions, has acquired Reach Supreme, an email prospecting agency based in the Netherlands, to expand its reach in Europe.

Sopro Acquires Dutch Lead Generation Agency Reach Supreme

Sopro, a provider of multichannel B2B prospecting solutions, has acquired Reach Supreme, an email prospecting agency based in…

Industry News February 3
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Human Resources, HR concept. Recruitment process outsourcing, job, leadership. effective management and recruitment of Human Resources, organizational structure, employment. Human resource management

LocaliQ Helps Automate Cumbersome Lead Management Processes

LocaliQ, the digital marketing solutions business of Gannett Co., Inc., has launched Dash by LocaliQ, a SaaS lead…

Industry News January 30
AI tech customer experience CX Oracle CX sales sales automation
Oracle Sales

Oracle Unveils New Agentic and Gen AI Capabilities for Sales Teams

Oracle has unveiled new AI agents and generative AI capabilities to empower sales teams to accelerate sales processes…

Industry News January 29
Act-On Software Banzai International industry news MarTech mergers and acquisitions
Act-On Software Inc., one of the earliest players in enterprise marketing automation landscape, is being acquired by marketing and sales tech company Banzai International, Inc.

Banzai International Acquires Act-On Software

Act-On Software Inc., one of the earliest players in enterprise marketing automation landscape, is being acquired by marketing…

Industry News January 28
Momentum ITSMA
Humans type the keyboard by working with AI, Artificial Intelligence, Learning Business Internet Technology Concepts in futuristic business, and developing innovations for future technology changes.

Reimagining Account-Based Marketing In The Age Of AI

Account-based marketing (ABM) has significantly transformed since its emergence in the early 2000s. Initially a niche practice adopted…

Feature January 27
Bombora
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Bombora B2B Intent & Audience Data Now Available In Audigent’s Platform

Bombora, a provider of B2B data solutions, integrated with Audigent, a data activation, curation and identity platform, to help…

Industry News January 24
SalesLoft zoominfo
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ZoomInfo & Salesloft Expand Partnership To Help Equip Sellers With AI-Ready Insights

ZoomInfo, a go-to-market (GTM) intelligence platform, and Salesloft, a revenue orchestration platform, expanded their partnership to help joint customers…

Industry News January 16
Contentstack Lytics
Target customer, buyer persona, customer behavior concept. Marketing plan and strategies. Personalization marketing, customer centric strategies. Businessman touching on screen to target customer.

Contentstack Acquires Lytics To Help Enhance Composable DXP

Contentstack, a composable digital experience platform (DXP), acquired Lytics, a real-time customer data platform, with the goal of bringing…

Industry News January 9
Anteriad Exclaimer Lightricks
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The Top Three Factors Influencing The AI Landscape In 2025

In 2024, AI adoption surged to 90% — and following that rapid onboarding, 76% of marketers are optimistic about…

Feature January 8
MarketBridge
Businessmen making handshake in the office, Congratulation with merger and acquisition concept

Marketbridge Expands Into EMEA Via April Six Acquisition

Marketbridge, an integrated growth consultancy and marketing firm, completed its first EMEA acquisition by incorporating April Six, a…

Industry News January 6
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