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Ignite360
Company credibility. Brand reputation based on customer loyalty

The 5 Steps Needed To Build Empathy In B2B Sales & Marketing

Nine out of 10 consumers want brands to show empathy through their behavior, while 82% of CEOs believe…

Feature December 4
Informa TechTarget
mockup of a macbook pro placed on a white work desk next to some plant pots 495 el (2)

Informa & TechTarget Debut As Informa TechTarget

Following TechTarget’s definitive agreement to absorb Informa Tech’s digital businesses, the two companies debuted as Informa TechTarget. Through…

Industry News December 3
Demandbase
Strategic operations, team aligning resources, flat design illustration

The Cost Of Misalignment: Why Sales & Marketing Need To Get On The Same Page

Sales and marketing alignment isn’t just a “nice to have” — it’s a fundamental driver of success. When…

Feature November 27
B2B Marketing Exchange
B2B Marketing Exchange East
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