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Consensus ReachSuite
Young business people shaking hands in the office.

Consensus Acquires ReachSuite To Create Product Experience Platform

Consensus, an enterprise demo automation solution, acquired ReachSuite, a full-funnel live product demo company, to help better inform…

Industry News September 3
Dentsu
Diverse Office Conference Room Meeting: Successful Black Female

B2B Practitioners’ No. 1 Priority In 2024? Brand Building

Dentsu, an integrated marketing solutions and agency services provider, published its fourth annual “Superpowers Index,” which seeks to…

Industry News August 29
Scrappy ABM
Business man working on virtual touch screen presses abbreviation: ABM. Concept of Account Based Marketing ( ABM ). Business Web Marketing Technology.

How B2B Marketers Can Resuscitate Their Failing ABM Programs

Despite being an industry staple for nearly a decade, account-based marketing (ABM) practices feel newer than ever — and…

Industry News August 28
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