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B2B advertising B2B CTV creative campaign performance connected TV creative optimization CTV Forrester Consulting Marketing analytics measurement and attribution media spend modular creative Oli Marlow-Thomas Smartly
DGR Smartly’s Oli Marlow Thomas on Why CTV Needs a Creative Upgrade

Smartly’s Oli Marlow-Thomas on Why CTV Needs a Creative Upgrade: The B2BMX Insights Q&A

Key Takeaways 95% of decision-makers agree that the variety and speed of CTV creative variations drive performance more…

Feature October 19
AEO AI visibility Answer Engine Optimization earned media Generative Engine Optimization generative search GEO Needle public relations SearchTides strategic partnership
SearchTides, Needle Join Forces to Raise AEO Placement

SearchTides, Needle Join Forces to Raise AEO Placement

Key Takeaways SearchTides and Needle formed a preferred partnership that pairs earned media expertise with AI visibility strategy…

News Brief October 14
Account Battlecards AI workflows buyer intelligence ChatGPT Claude GTM teams Informa TechTarget intent data MCP Server Model Context Protocol Personalized Outreach
Informa TechTarget Launches Buyer Intelligence MCP Server

Informa TechTarget Launches Buyer Intelligence MCP Server

Key Takeaways Informa TechTarget made its Buyer Intelligence solution available through a Model Context Protocol (MCP) server, so…

News Brief October 13
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