Vidyard Reveals Personalized AI Avatars; Secures $15M In Funding

Published: April 18, 2024

Vidyard, an online video platform, introduced “hyper-realistic” AI Avatars designed to look and sound like specific users. Additionally, the company generated $15 million in funding to accelerate its AI innovation and adoption.

The AI Avatars seek to enable marketers to create high-quality, personalized videos while minimizing the time spent recording and editing. According to the company, users can create their avatars by recording a two-minute training video for the AI to learn how the user looks and speaks. From there, users can generate videos by entering a prompt — from a single sentence to a full script — using Vidyard’s text-to-video technology.

“Vidyard AI Avatars are the answer to every sales and marketing professional’s dream – personalization at scale – which has, as yet, been almost completely unrealized,” said Jonathan Lister, Vidyard COO, in a statement. “By scaling their touchpoints to their customers and prospects, we are significantly lowering the barrier to the use of the high-touch communications tools they need to get the results that power success. The AI Avatars also benefits buyers, who get faster communication and responses from sellers and enjoy a more engaged and fruitful sales process overall. The feedback from recipients in our pre-launch trials has been very positive, with users saying messages delivered by AI Avatars are engaging and effective.”

Vidyard News Flashback

Previously, Vidyard teamed up with Gong, a revenue intelligence platform for B2B sales teams, to provide sales teams with greater visibility and automated insights into how their customers engage with personalized video messages and on-demand demo videos. Through the partnership, Gong implemented Vidyard’s video feature into its online site with the goal of increasing customer engagement and offering sales teams a more comprehensive view of customer-facing activities, behaviors and engagement.

Additionally, Vidyard also released launched Sales Feed, a digital media network designed to serve modern sellers with tips, news and entertainment. Sales Feed features original online shows, podcasts, video series and more to help B2B sales professionals.



Posted in: Industry News

Tagged with: Vidyard

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