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The Cost Of Misalignment: Why Sales & Marketing Need To Get On The Same Page
Sales and marketing alignment isn’t just a “nice to have” — it’s a fundamental driver of success. When…
Feature November 27
Businesses Set To Increase Software Spending In 2025, Despite High Levels Of Purchase Regret
More than half (59%) of global businesses regret at least one software purchase they made in past 18…
Blog November 27
Getting Back To Basics With B2B Marketing
As B2B buyer preferences continue to shift, it’s becoming clear that today’s content is losing its appeal. PathFactory’s…
Industry News November 22
Gong Unveils New AI Tools To Help Drive Revenue Outcomes
Gong, a revenue AI company, released new capabilities designed to assist organizations with capturing the right data, generating…
Industry News November 22
Fueling The B2B Pipeline For Longevity
B2B marketing is evolving, and Connected TV (CTV) is leading the charge in this exciting new era. CTV…
November 21
Striking The Balance Between Mass Campaigns & Tailored Outreach For Email Marketing
What’s Working In Email Marketing For years, email marketing was a powerhouse in the digital marketing arsenal, but…
November 20
Less Is More: Simplifying Content Curation In B2B Marketing
If you feel like you’re swimming in a sea of content, you’re not alone. According to the “2024…
Blog November 20
Bizzabo Releases AI-Powered Guide Event OS Copilot
Bizzabo, an event management software for B2B conferences, introduced Event OS Copilot, an AI-powered, interactive guide designed to…
Industry News November 18
How An Effective Privacy Policy Impacts Marketing & Sales
Privacy policies have long been used by businesses to describe their data collection and processing practices to consumers.…
Demanding Views November 15
2025 State Of CTV Advertising: Mainstream Acceptance, More Sophisticated Uses In Play
Fifteen years ago, Connected TV (CTV) advertising began as a programmatic advertising format thanks to the rise of…
November 15
Salesloft Launches Command Center To Extract & Analyze Sales Data
Salesloft, a revenue orchestration platform, released a Command Center to extract and analyze sales data.
Industry News November 14
As ABM &Demand Gen Converge, Orgs Focus On Data Enrichment & Retention Plays
2024 Account-Based Marketing Benchmark Survey There’s a divide in the B2B marketing space surrounding account-based marketing (ABM): While…
November 13
Resources
Events & Webinars
The Important Role Of Empathy In Marketing Strategy & Messaging
November 27, 2024
The Power Of Content Curation
November 13, 2024
Strategies For Successfully Mastering Revenue-Driven ABM
November 6, 2024
