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80% Of B2B Buyers Initiate First Contact, Once They’re 70% Through Their Buying Journey
B2B buyers are nearly 70% through their purchasing process before engaging with sellers — and 80% of the…
Industry News October 10
80% Of Aligned Sales & Marketing Teams Reach Their Yearly Goals: New Research
The power of aligned teams is unmatched: When sales and marketing are in lockstep and leverage branded demand…
Blog October 9
How To Leverage Behavioral Science To Personalize Marketing Messaging
Decision-making in B2B marketing is a fickle beast — while practitioners often want to drill prospects with all relevant…
Feature October 9
Folloze Rolls Out Advanced Engagement Analytics Engine, ‘Impact Dashboard’
Folloze, a buyer experience platform, released The Folloze Impact Dashboard, which is designed to equip marketers and sales…
Industry News October 8
Powering Personalization Through Signal-Based Marketing
The distinction between intent data and signal-based marketing is critical for today’s B2B marketers. Intent data, while valuable,…
Demanding Views October 4
Mastering Authenticity, Relationships & AI: #B2BMX East Day 3 Recap
It’s no secret that there are a lot of complexities in B2B marketing — and on day three of…
Feature October 4
Doubling Down On ABM & Understanding Buyer Behaviors: #B2BMX East 2024 Day 2 Recap
Day two of the B2B Marketing Exchange East event was all about the nitty-gritty of account-based marketing (ABM),…
Feature October 3
The Seasonal Guide To Connecting With B2B Buyers
The two best times to engage B2B buyers are over the weekend and at the beginning of January,…
Feature October 2
Pam Didner’s Guide To Harnessing AI For B2B Lead Generation: #B2BMX Day 1 Recap
The 2024 B2B Marketing Exchange East kicked off on Oct. 1, and B2B Marketing Consultant, Author and Speaker…
Blog October 2
Demandbase Rearchitects Product & Brand Experience With New Sales Features
Demandbase, an account-based go-to-market (GTM) platform, launched a new sales experience within Demandbase One designed to help equip…
Industry News October 1
Building Bridges: How CMOs Can Elevate C-Suite Synergy
Looking beyond numbers, an organization’s C-suite is a strong indicator of how a business will perform. When the…
Demanding Views September 27
How Workday ‘Cracked The Code’ To Increase Pipeline With Demandbase
Workday is designed to unite finance and HR on a single AI-driven platform to help empower people, enable…
Case Studies September 26
Resources
Events & Webinars
The State Of Demand Gen
September 25, 2024
Striking The Right Balance Between Demand Gen & ABM
September 18, 2024
AI's Role In Accelerating Go-To-Market Strategy, with Lookout's Deb Wolf
September 11, 2024
