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AI tools and capabilities can drive the entire B2B buying journey and marketing funnel.

AI’s Role in Optimizing the Marketing Funnel

The traditional marketing funnel, which guides customers from awareness to advocacy, has long relied on a mix of…

Demanding Views April 18
How Advanced B2B Teams Break Through Departmental Silos & Use AI, Hyper-Personalization to Drive Results

How Advanced B2B Teams Break Through Departmental Silos & Use AI, Hyper-Personalization to Drive Results

In today’s competitive B2B landscape, marketing teams face increasing pressure to deliver qualified leads and drive revenue despite…

April 17
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Madison Logic Bolsters Product Portfolio with ABM Audio Advertising 

Madison Logic, a leading global digital Account-Based Marketing (ABM) activation platform, announced the launch of ABM Audio Advertising…

News Brief April 17
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Seismic Increases GTM Productivity With AI Support

Companies are grappling to not all incorporate artificial intelligence (AI) into their day-to-day processes. B2B marketers specifically are…

Case Studies April 17
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Top Commercial Threats Facing Sales Leaders in 2025

As the global marketplace evolves at an unprecedented pace, Gartner identified the seven key commercial threats facing chief…

Feature April 16
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Why Your Sales Reps are Struggling: 10 Ugly Truths Sales Leaders Must Face, Immediately

Imagine this: you’ve just finished your morning coffee, feeling optimistic about today’s prospecting calls, only to find an…

Demanding Views April 15
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2025 B2B Campaign Optimization Series

Lineup for 2025 Campaign Optimization Series Set

The slate of webinars for this year’s Master Campaign Optimization has been announced starting April 21. With 75%…

News Brief April 15
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DemandScience Acquires Bound, DemandJump

DemandScience has acquired two companies to further their investments in AI-driven products that provide marketers with intelligent predictive…

News Brief April 14
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From Bottlenecks to Breakthroughs: Modernizing B2B Content Operations

B2B content demands are skyrocketing, but most teams are stuck in outdated models that slow them down, perpetuate…

April 11
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HubSpot Launches New Features to Help SMBs

Many businesses, especially small and medium sized businesses (SMBs), don’t know where to start with AI. And with…

News Brief April 10
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The Keys to BDR Success Amid Industry Changes

The role of BDRs and SDRs is evolving, shaped by advances in AI, buyer behavior, and the need…

Feature April 9
2025 B2B Campaign Optimization Series AI-Powered B2B Advertising: The Future of Targeting and Personalization Aptarro campaign performance Campaign Performance: Measuring What Really Matters Carroll Cline Crafting Content That Maximizes C-Suite Impact. Daniel Raskin Demandbase Emerald Emerald Studio gifting Gracey Cantalupo Hannah Jordan Jenna Abrams Juan Alvarado Klaudia Tirico Lori Culliton Mperativ Rebrand to Retention: Building Aptarro’s Brand Loyalty with Strategic Gifting Sheri Butts
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Two More Webinars Added to Master Campaign Optimization in 2025 Series

When asked to rank their organization’s top priorities, 75% of respondents to Demand Gen Report’s Benchmark Study cited Improving Campaign…

News Brief April 8
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Campaign Optimization Series
Buyer Insights & Intelligence Series
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