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B2B Marketers Are Wasting a Half Century’s Worth of Super Bowl Ads
I’ve never bought a Super Bowl ad. Like most B2B CMOs, I’ve always seen them as flashy, expensive,…
Demanding Views February 6
The AI Race Won’t Save Your Pipeline— Human Leadership Still Will
When President Trump recently urged tech leaders to “win the AI race,” the business world responded with the…
Demanding Views February 6
New for B2BMX 2026, The Ultimate AI Hackathon
Work Faster. Think Bigger. Crush the Competition. The prompt is simple this year at B2BMX 2026: Adapt or…
Blog February 5
Intentsify Acquires Salutary Data
Intentsify, a global provider of B2B intent data and signal-based GTM solutions, has acquired Salutary Data, a premier…
News Brief February 5
Escaping the Unknown: How Precision ABM Tripled Engagement
When tracking the results of a marketing investment can seem like a black box, impossible at times to…
Case Studies February 5
AI in Database Strategies: The Invisible Engine Powering Modern Marketing
Imagine trying to build a skyscraper on a foundation of loose gravel. You can have the best architects…
Blog February 4
DemandFlow Announces Partnership with LeadConnector
DemandFlow, an artificial intelligence (AI) powered marketing technology company providing demand generation and growth operations software, has entered…
News Brief February 4
Super Opportunities for Marketers this Sunday: The Demand Gen Report Interview with Typeface’s Jason Ing
The NFL championship game is one of the truly last events that brings large numbers of viewers to…
Feature February 4
Human vs. AI Coaching: Lessons From the Front Lines of Sales Enablement
I’ve spent years coaching sales teams, but it wasn’t until I stepped into a neuroscience study that I…
Demanding Views February 3
Discover What’s in Store at This Year’s B2BMX Marketplace
The B2B Marketing Exchange (B2BMX) is the event for marketing and sales practitioners looking to reimagine their approaches…
Blog February 3
Making Impactful Videos in the Age of AI
As artificial intelligence (AI) adoption accelerates, a new survey from video platform Animoto finds marketers risk alienating audiences…
News Brief February 3
CMO’s New Content Priorities to Win Influence as Search Declines
B2B tech content marketing officers (CMOs) are resetting their strategies due to the diminishing effect of traditional brand…
News Brief February 2
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
