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agentic AI artificial intelligence ChatGPT digital tools Gartner genAI Google Gemini
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Navigating the AI-Driven Buyer: A New Era for Sales Engagement

As technology continues to evolve, the landscape of B2B buying is undergoing a significant transformation. With digital tools…

Demanding Views May 23
Anandan Jayaraman Chris Li revenue optimization Sales and Order Management Sales performance management ServiceNow Xactly
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ServiceNow, Xactly Unify Sales Order Management, Performance Management

ServiceNow and Xactly recently announced a collaboration to provide the sales industry enhanced visibility into Sales Performance Management…

News Brief May 22
Infillion Infolinks
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Infolinks, Infillion to Integrate to Premium & Proprietary Advertising at Scale

Infolinks announced a direct integration with Infillion to give the company’s brand and agency clients immediate access to’…

News Brief May 21
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Rethinking Buyer Engagement in Modern B2B Marketing

Rethinking Buyer Engagement in Modern B2B Marketing

B2B buyer engagement is entering a new era — one that caters to self-service research and defined by…

May 21
buyer engagement data digital-first experiences hyper-personalization pharosIQ
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Rethinking Buyer Engagement in Modern B2B Marketing

B2B buyer engagement is entering a new era — one that caters to self-service research and defined by…

Feature May 21
chief sales officer CSO Daniel Hawkyard Gartner Gartner Sales Practice
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Gartner Survey: 73% of CSOs Prioritizing 2025 Growth from Existing Customers

A newly released Gartner survey found 73% of CSOs are prioritizing growth from existing customers for 2025. The…

News Brief May 20
AI agents Gong Gong Revenue AI Platform Microsoft Microsoft Graph Connector for Gong
Opening Microsoft Copilot app on smartphone

Gong Partners with Microsoft to Bring Data, Insights Directly into Copilot

Gong is partnering with Microsoft to integrate Gong’s industry-leading revenue AI platform with Microsoft’s productivity applications and Microsoft…

News Brief May 20
AI agents Envirosuite Mark Niemiec PTC SalesLoft
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Salesloft Launches 15 New AI Agents

Salesloft announced the expansion of its AI capabilities with 15 new autonomous agents that reduce manual work and…

News Brief May 19
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Apple’s iOS Changes Are Wreaking Havoc on Email Deliverability — Here’s How to Respond

Between Apple’s latest iOS updates and Google’s year-old spam policies, email marketing is facing serious headwinds — and…

Demanding Views May 16
Bob Regular Infolinks return on ad spend ROAS Smart Algorithm StackAdapt
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Infolinks, StackAdapt Partner to Unlock Curated Advertising at Scale

Infolinks is collaborating with StackAdapt to enable advertisers to tap into Infolinks’ brand-safe, curated supply across more than…

News Brief May 15
BENGAGED Brandmovers Corey White loyalty program loyalty programs NABCO
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Revamped Rewards Program Leads to New Customers

Rewards programs are not just a key strategy for customer retention, but acquisition as well. NABCO, a national…

Case Studies May 15
Goldcast Web 062025 FEAT

How to Design Waitlist-Worthy Experiences

Get ready to pitch your tent and embark on a journey to creating unforgettable, waitlist-worthy events! During this…

May 14
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