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6sense
a customer acquisition concept. the process of bringing in new customers or clients for a business. way to acquire customers. Use magnets to attract audience interest. concept illustration

80% Of B2B Buyers Initiate First Contact, Once They’re 70% Through Their Buying Journey

B2B buyers are nearly 70% through their purchasing process before engaging with sellers — and 80% of the…

Industry News October 10
pipeline360
Hand of two people holding jigsaw puzzle connecting together. Concept of partnership and teamwork in business strategy

80% Of Aligned Sales & Marketing Teams Reach Their Yearly Goals: New Research

The power of aligned teams is unmatched: When sales and marketing are in lockstep and leverage branded demand…

Blog October 9
B2B Marketing Exchange East
Vector illustration of the concept of neuromarketing.

How To Leverage Behavioral Science To Personalize Marketing Messaging

Decision-making in B2B marketing is a fickle beast — while practitioners often want to drill prospects with all relevant…

Feature October 9
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Folloze
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Folloze Rolls Out Advanced Engagement Analytics Engine, ‘Impact Dashboard’

Folloze, a buyer experience platform, released The Folloze Impact Dashboard, which is designed to equip marketers and sales…

Industry News October 8
Intentsify
Intent data concept with author headshot

Powering Personalization Through Signal-Based Marketing

The distinction between intent data and signal-based marketing is critical for today’s B2B marketers. Intent data, while valuable,…

Demanding Views October 4
B2B Marketing Exchange
Captive AUdience at B2BMX

Mastering Authenticity, Relationships & AI: #B2BMX East Day 3 Recap

It’s no secret that there are a lot of complexities in B2B marketing — and on day three of…

Feature October 4
B2B Marketing Exchange
ALL0900

Doubling Down On ABM & Understanding Buyer Behaviors: #B2BMX East 2024 Day 2 Recap

Day two of the B2B Marketing Exchange East event was all about the nitty-gritty of account-based marketing (ABM),…

Feature October 3
DesignRush zoominfo
Four seasons year collection set with changing weather tiny persons concept

The Seasonal Guide To Connecting With B2B Buyers

The two best times to engage B2B buyers are over the weekend and at the beginning of January,…

Feature October 2
B2B Marketing Exchange Pam Didner
Sales funnel roadmap lead generation stages conversion goals and customer retention plans

Pam Didner’s Guide To Harnessing AI For B2B Lead Generation: #B2BMX Day 1 Recap

The 2024 B2B Marketing Exchange East kicked off on Oct. 1, and B2B Marketing Consultant, Author and Speaker…

Blog October 2
Demandbase
imac mockup standing on a wooden desk against a diagonal ray of sun light

Demandbase Rearchitects Product & Brand Experience With New Sales Features

Demandbase, an account-based go-to-market (GTM) platform, launched a new sales experience within Demandbase One designed to help equip…

Industry News October 1
Seismic
Leadership collaboration concept with author headshot

Building Bridges: How CMOs Can Elevate C-Suite Synergy

Looking beyond numbers, an organization’s C-suite is a strong indicator of how a business will perform. When the…

Demanding Views September 27
Demandbase Workday
mockup of a macbook placed on a coffee table

How Workday ‘Cracked The Code’ To Increase Pipeline With Demandbase 

Workday is designed to unite finance and HR on a single AI-driven platform to help empower people, enable…

Case Studies September 26
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