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Demandbase
Strategic operations, team aligning resources, flat design illustration

The Cost Of Misalignment: Why Sales & Marketing Need To Get On The Same Page

Sales and marketing alignment isn’t just a “nice to have” — it’s a fundamental driver of success. When…

Feature November 27
Capterra
Fintech app as finance technology software for phone tiny person concept, transparent background. Smart, modern and easy application.

Businesses Set To Increase Software Spending In 2025, Despite High Levels Of Purchase Regret 

More than half (59%) of global businesses regret at least one software purchase they made in past 18…

Blog November 27
PathFactory
Blog and website content management software interface, CMS technology, create and publish digital content on web, vector illustration concept with author headshot

Getting Back To Basics With B2B Marketing

As B2B buyer preferences continue to shift, it’s becoming clear that today’s content is losing its appeal. PathFactory’s…

Industry News November 22
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Gong
Artificial intelligence or AI of futuristic technology concept, Lightbulb on table with finger point on top, Internet of Things, futuristic innovation, smart communication network.

Gong Unveils New AI Tools To Help Drive Revenue Outcomes

Gong, a revenue AI company, released new capabilities designed to assist organizations with capturing the right data, generating…

Industry News November 22
MNTN CPL 2 112024LP

Fueling The B2B Pipeline For Longevity

B2B marketing is evolving, and Connected TV (CTV) is leading the charge in this exciting new era. CTV…

November 21
DGR DG305 WW Email Marketing 112024 LP

Striking The Balance Between Mass Campaigns & Tailored Outreach For Email Marketing

What’s Working In Email Marketing For years, email marketing was a powerhouse in the digital marketing arsenal, but…

November 20
content curation
Businesswoman standing and holding digital pen, smartphone with working on laptop in the office.

Less Is More: Simplifying Content Curation In B2B Marketing

If you feel like you’re swimming in a sea of content, you’re not alone. According to the “2024…

Blog November 20
Bizzabo
mockup of a macbook placed on a desk

Bizzabo Releases AI-Powered Guide Event OS Copilot

Bizzabo, an event management software for B2B conferences, introduced Event OS Copilot, an AI-powered, interactive guide designed to…

Industry News November 18
Cassie
Privacy policy concept with author headshot

How An Effective Privacy Policy Impacts Marketing & Sales

Privacy policies have long been used by businesses to describe their data collection and processing practices to consumers.…

Demanding Views November 15
MNTN Surv 112024 LP

2025 State Of CTV Advertising: Mainstream Acceptance, More Sophisticated Uses In Play

Fifteen years ago, Connected TV (CTV) advertising began as a programmatic advertising format thanks to the rise of…

November 15
SalesLoft
Screenshot of Command Center dashboard

Salesloft Launches Command Center To Extract & Analyze Sales Data

Salesloft, a revenue orchestration platform, released a Command Center to extract and analyze sales data.

Industry News November 14
DGR DG313 SURV ABM 112024 LP

As ABM &Demand Gen Converge, Orgs Focus On Data Enrichment & Retention Plays

2024 Account-Based Marketing Benchmark Survey There’s a divide in the B2B marketing space surrounding account-based marketing (ABM): While…

November 13
B2B Marketing Exchange
B2B Marketing Exchange East
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