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Navigating the AI-Driven Buyer: A New Era for Sales Engagement
As technology continues to evolve, the landscape of B2B buying is undergoing a significant transformation. With digital tools…
Demanding Views May 23
ServiceNow, Xactly Unify Sales Order Management, Performance Management
ServiceNow and Xactly recently announced a collaboration to provide the sales industry enhanced visibility into Sales Performance Management…
News Brief May 22
Infolinks, Infillion to Integrate to Premium & Proprietary Advertising at Scale
Infolinks announced a direct integration with Infillion to give the company’s brand and agency clients immediate access to’…
News Brief May 21
Rethinking Buyer Engagement in Modern B2B Marketing
B2B buyer engagement is entering a new era — one that caters to self-service research and defined by…
May 21
Rethinking Buyer Engagement in Modern B2B Marketing
B2B buyer engagement is entering a new era — one that caters to self-service research and defined by…
Feature May 21
Gartner Survey: 73% of CSOs Prioritizing 2025 Growth from Existing Customers
A newly released Gartner survey found 73% of CSOs are prioritizing growth from existing customers for 2025. The…
News Brief May 20
Gong Partners with Microsoft to Bring Data, Insights Directly into Copilot
Gong is partnering with Microsoft to integrate Gong’s industry-leading revenue AI platform with Microsoft’s productivity applications and Microsoft…
News Brief May 20
Salesloft Launches 15 New AI Agents
Salesloft announced the expansion of its AI capabilities with 15 new autonomous agents that reduce manual work and…
News Brief May 19
Apple’s iOS Changes Are Wreaking Havoc on Email Deliverability — Here’s How to Respond
Between Apple’s latest iOS updates and Google’s year-old spam policies, email marketing is facing serious headwinds — and…
Demanding Views May 16
Infolinks, StackAdapt Partner to Unlock Curated Advertising at Scale
Infolinks is collaborating with StackAdapt to enable advertisers to tap into Infolinks’ brand-safe, curated supply across more than…
News Brief May 15
Revamped Rewards Program Leads to New Customers
Rewards programs are not just a key strategy for customer retention, but acquisition as well. NABCO, a national…
Case Studies May 15
How to Design Waitlist-Worthy Experiences
Get ready to pitch your tent and embark on a journey to creating unforgettable, waitlist-worthy events! During this…
May 14
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
