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B2B Brands Tap Customers To Drive People-Based, Referral Marketing

B2B Brands Tap Customers To Drive People-Based, Referral Marketing

June 19, 2019 • Brian Anderson

Channel Partners Make Bigger Investments In Marketing Their Own Brands & Vendors

Channel Partners Make Bigger Investments In Marketing Their Own Brands & Vendors

June 12, 2019 • Terry Moffatt, Contributing Writer

Personalized, VIP Experiences & Influencer-Driven Content Drive Strategies For Live Events

Personalized, VIP Experiences & Influencer-Driven Content Drive Strategies For Live Events

June 5, 2019 • Elise Schoening

Turn Your Data Points Into A Data Picture

Turn Your Data Points Into A Data Picture

June 21, 2019

Marketers: Flip The Funnel And Gain Newfound Confidence With Data

Marketers: Flip The Funnel And Gain Newfound Confidence With Data

June 17, 2019

Best Practices In Automated Lead Management

Best Practices In Automated Lead Management

June 7, 2019

Industry Expert Ardath Albee Shares Thoughts On Connecting The Dots For B2B Buyers With Engagement Hubs

Industry Expert Ardath Albee Shares Thoughts On Connecting The Dots For B2B Buye…

May 30, 2019

Attribution Meets Machine Learning: What You Need To Know

Attribution Meets Machine Learning: What You Need To Know

May 29, 2019

Intent Signals: Which Ones Are Truly Actionable?

Intent Signals: Which Ones Are Truly Actionable?

May 21, 2019

Measuring Marketing ROI: 3 Data Strategies To Maximize The Output Of Your Marketing Team

Measuring Marketing ROI: 3 Data Strategies To Maximize The Output Of Your Market…

May 10, 2019

Data: The Key Differentiator In B2B Marketing

Data: The Key Differentiator In B2B Marketing

May 7, 2019

It’s Time To Stop Treating All Intent Data The Same

It’s Time To Stop Treating All Intent Data The Same

April 30, 2019

Pelco Sees 99% ROI Increase Through Streamlined Marketing Automation

Pelco Sees 99% ROI Increase Through Streamlined Marketing Automation

June 14, 2019

Widen Streamlines Event Management Process

Widen Streamlines Event Management Process

June 10, 2019

PGi Boosts Average Deal Size 9x With ABM Orchestration Platform

PGi Boosts Average Deal Size 9x With ABM Orchestration Platform

January 3, 2019

Phononic Drives $10M In Sales With Targeted Account Strategy

Phononic Drives $10M In Sales With Targeted Account Strategy

November 12, 2018

Act-On Boosts Lead Generation 40% With An Enhanced Video Hub

Act-On Boosts Lead Generation 40% With An Enhanced Video Hub

October 23, 2018

Fujitsu Grows ROI 360% With Employee Advocacy

Fujitsu Grows ROI 360% With Employee Advocacy

August 2, 2018

Advent Surpasses Marketing-Sourced Booking Goals With Revamped Lead Management Strategy

Advent Surpasses Marketing-Sourced Booking Goals With Revamped Lead Management S…

June 27, 2018

Citrix Enhances Campaigns With Data-Driven, Personalized Content

Citrix Enhances Campaigns With Data-Driven, Personalized Content

June 7, 2018

Sneak Peek: How RollWorks Crafted An ABM Hit With Personalized Ads, Direct Mail

Sneak Peek: How RollWorks Crafted An ABM Hit With Personalized Ads, Direct Mail

May 23, 2018

The Data Points For Engaging B2B Buyers

The Data Points For Engaging B2B Buyers

Social Media Statistics That Matter For Your Business In 2019

Social Media Statistics That Matter For Your Business In 2019

June 18, 2019

Top Twitter Trends In Content Marketing In 2019

Top Twitter Trends In Content Marketing In 2019

June 10, 2019

The Rise Of Revenue Operations

The Rise Of Revenue Operations

June 4, 2019

Why B2B Marketers Should Be Using Webinars At All Stages Of The Customer Journey

Why B2B Marketers Should Be Using Webinars At All Stages Of The Customer Journey

May 29, 2019

The 2019 State Of Content Marketing

The 2019 State Of Content Marketing

May 21, 2019

2019 Trends In Personalization

2019 Trends In Personalization

May 10, 2019

LinkedIn State Of Sales: Some Numbers To Help You Hit Yours

LinkedIn State Of Sales: Some Numbers To Help You Hit Yours

May 7, 2019

4 Problems With Marketing Automation

4 Problems With Marketing Automation

April 26, 2019

Sales Vs. Marketing: Fight For The Throne

Sales Vs. Marketing: Fight For The Throne

April 23, 2019

Zoom Prepares For IPO

Zoom Prepares For IPO

April 17, 2019

LeanData Secures $27.5 Million In Series C Funding

LeanData Secures $27.5 Million In Series C Funding

March 18, 2019

Trustpilot Raises $55 Million To Grow B2B Software Review Platform

Trustpilot Raises $55 Million To Grow B2B Software Review Platform

March 5, 2019

ON24 Approaches $100M In ARR After Record Year

ON24 Approaches $100M In ARR After Record Year

February 20, 2019

Affinity Secures $26.5M In Series B Funding

Affinity Secures $26.5M In Series B Funding

February 15, 2019

Integrate Acquires ListenLoop, Combines Programmatic ABM & Demand Gen In New Solution

Integrate Acquires ListenLoop, Combines Programmatic ABM & Demand Gen In New…

January 16, 2019

Campaign Monitor Takes On Enterprise Email Marketing With Sailthru, Liveclicker Acquisitions

Campaign Monitor Takes On Enterprise Email Marketing With Sailthru, Liveclicker …

January 16, 2019

Data Decisions Group Acquires Reach Analytics To Provide Full-Service Predictive Modeling

Data Decisions Group Acquires Reach Analytics To Provide Full-Service Predictive…

January 9, 2019

Sprout Social Raises $40.5M To Further Develop Social Media Software

Sprout Social Raises $40.5M To Further Develop Social Media Software

December 19, 2018