Demand Gen Report
Gartner: 67% of B2B Buyers Prefer a Rep-Free Experience
Latest Posts
8 Lessons Learned at B2BMX 2026: Elevating Your B2B Marketing Strategy
B2BMX 2026 offered a wealth of insights and strategies for B2B marketers to navigate the ever-evolving marketing landscape. The keynotes and sessions underscored the importance of adapting to new paradigms,…
Blog March 17
Typeface Launches Marketing Orchestration Engine
Typeface launched its new Marketing Orchestration Engine today, giving enterprises a new operating layer to coordinate people, artificial intelligence (AI) agents, and systems across the marketing lifecycle. Typeface’s Marketing Orchestration…
News Brief March 4
OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX) 2026, powered by Advertising Week. Vahey’s “You Can Just Build Things” presentation…
February 23
Gong Launches Mission Andromeda, Extending Its Revenue AI OS
Gong has launched a new platform that delivers greater guidance and efficiency around how revenue teams turn customer conversations into repeatable actions across teams. Mission Andromeda introduces Gong Enable, an…
News Brief February 25
B2BMX 2026 Tracks: AI in Action: Transforming B2B Marketing
Artificial Intelligence (AI) is no longer a futuristic concept— it’s a game-changer for B2B marketing. The AI track at B2BMX 2026 dives into how leading brands are leveraging AI to…
Blog February 23
DemandFlow Announces Partnership with LeadConnector
DemandFlow, an artificial intelligence (AI) powered marketing technology company providing demand generation and growth operations software, has entered into a strategic partnership with LeadConnector to expand integrated capabilities across lead…
News Brief February 4
The Hidden Moments of the Buying Journey Webinar set for Feb. 18
Traditional funnels are imperfect. Privacy rules have changed what demand teams can actually see. And leadership still expects clear proof that marketing is driving real pipeline. This is occurring as…
Blog February 2
Pipeline360 Launches New B2B Advertising Solution
Leading B2B marketing services partner Pipeline360 has launched Ads360, a next-generation advertising solution to turn B2B media investment into measurable demand and pipeline impact. Powered by the company’s intelligence layer,…
News Brief January 29
The Dawn of the Unified Data Strategy: Breaking Down Silos in 2026
For decades, the relationship between sales and marketing has been famously fraught with tension. Sales complains that leads are weak; Marketing insists that Sales isn’t following up properly. But if…
Blog January 28
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
