Demand Gen Report
Are B2B Brands Fully Seizing the CTV Moment?
Latest Posts
Turning A Website Into A Lead Generation Machine: A Case Study In Content & SEO
In 2018, Weka USA relied heavily on live events to drive marketing success, participating in more than 50 trade shows annually. While these events generated leads, the associated costs were…
Feature March 19
Harnessing AI: Transforming Sales Forecasting for Greater Accuracy and Strategic Action
In today’s rapidly evolving business landscape, the ability to accurately forecast sales is more critical than ever. Yet, traditional sales forecasting methods are increasingly proving inadequate, as they consume significant…
Demanding Views March 14
Redbrick Acquires Premium Newsletter Ad Platform Paved
Redbrick has acquired Paved, a newsletter advertising platform that connects publishers and advertisers with more than 253 million newsletter subscribers across 3,000-plus publishers. Paved helps publishers monetize their newsletter subscription base…
News Brief March 11
Gong Surpasses $300M in Annual Recurring Revenue, Sees Customer Growth Beyond Tech
Gong, the AI startup last valued at more than $7 billion, has surpassed $300 million in annual recurring revenue (ARR), according to the company’s results for fiscal 2024, which ended…
Financial News March 10
The Age Of AI In B2B Marketing: Strategic Shifts For CMOs
Artificial Intelligence (AI) is no longer a distant promise; it’s here, reshaping industries and challenging conventional approaches. For B2B marketing leaders, this is a pivotal moment demanding not just adaptation…
Demanding Views March 7
Tiga.ai Raises $2M to Launch AI Agent for Custom Buying Signals
Tiga.ai has raised $2 million in a funding round led by Bull City Venture Partners, Cascade Seed Fund and Virginia Venture Partners. Tiga is a front-runner in the signal-based prospecting space. The…
News Brief March 6
Nooks Launches AI Prospector Uses Buying Signals to Enable High-Impact Outreach
Nooks has launched AI Prospector, an artificial intelligence (AI)-powered solution that analyzes real-time buying signals to help sales teams identify the best prospects for immediate outreach and provide messaging for…
News Brief March 5
Demandbase Launches Connected AI Agents to Support GTM Execution
Demandbase has launched Agentbase, a system of connected artificial intelligence (AI) agents designed to help accelerate B2B pipeline growth. Organizations can reach their growth goals by weaving AI-powered automation and trusted…
News Brief March 4
Alta Raises $7M Seed Round to Amplify AI-Powered Revenue Workforce
Alta, a provider of AI-powered revenue workforce solutions, has raised $7 million in seed financing and officially launched out of stealth. Entrée Capital and Target Global led the round, while…
Industry News March 4
Will the Rise of AI Impact the Social Skills of Sellers?
A survey of 3,496 global employees found that 41% of sellers believe new AI-powered technologies have helped automate repetitive tasks, increasing their capacity. As a result, Gartner predicts that 10%…
Uncategorized March 3
Converging Worlds: Navigating The Blurring Lines Between Demand Gen & ABM
As the marketing landscapes evolve, the once-clear distinctions between demand generation and account-based marketing (ABM) are fading. What was once a tactical separation — with demand gen casting a wide…
Demanding Views February 28
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
