Demand Gen Report

Latest Posts

Woman touching a prospects concept

MediaRadar Releases AI-Powered Sales Prospecting Solution For Publishers & Platforms

MediaRadar, an advertising intelligence platform, launched AI Outreach Writer, a generative AI solution designed to help media-selling and marketing teams scale and personalize sales sequences with ad intel recommendations across…

Industry News December 9
Customer service. Woman with headphones and microphone with laptop. Concept illustration for support, call center.

Dial Into ROI: A Guide To Offline Attribution & Call Tracking

Businesses still rely on phone calls to drive higher conversion rates, better profit margins and stronger customer relationships. However, the difficulty lies in effectively linking these positive outcomes to marketing…

Demanding Views December 6
Licensed Save to Library Preview Crop Find Similar File #: 377227515 The concept of artificial intelligence AI. Technology for working with an intelligent brain computer. Robot human working at laptop. Maintenance engineer working digital display. Robot programming

What Marketers Can Learn From Developers: A Shift In AI Mindsets

Marketers, we have an AI problem: But it’s probably not the one you’re thinking of.

Demanding Views December 4
Get the latest B2B Marketing News & Trends delivered directly to your inbox!
Information security and encryption, secure access to user's personal information, secure Internet access, cybersecurity. Concept of cyber security..

75% Of Most Visited Websites Not Compliant With Privacy Regulations: Privado Research

The most visited websites share personal data with an average of 17 third-party advertisers in the U.S. — and 76% of the most visited websites in the U.S. do not…

Blog December 4
Company credibility. Brand reputation based on customer loyalty

The 5 Steps Needed To Build Empathy In B2B Sales & Marketing

Nine out of 10 consumers want brands to show empathy through their behavior, while 82% of CEOs believe empathy contributes to a company’s financial performance — but nearly half of…

Feature December 4
mockup of a macbook pro placed on a white work desk next to some plant pots 495 el (2)

Informa & TechTarget Debut As Informa TechTarget

Following TechTarget’s definitive agreement to absorb Informa Tech’s digital businesses, the two companies debuted as Informa TechTarget. Through the unification, the company seeks to bring together insights, expertise, audience scale,…

Industry News December 3
Strategic operations, team aligning resources, flat design illustration

The Cost Of Misalignment: Why Sales & Marketing Need To Get On The Same Page

Sales and marketing alignment isn’t just a “nice to have” — it’s a fundamental driver of success. When these two departments are out of sync, it creates a ripple effect…

Feature November 27
Fintech app as finance technology software for phone tiny person concept, transparent background. Smart, modern and easy application.

Businesses Set To Increase Software Spending In 2025, Despite High Levels Of Purchase Regret 

More than half (59%) of global businesses regret at least one software purchase they made in past 18 months, new research revealed. According to the “2025 Tech Trends Report” —…

Blog November 27
Blog and website content management software interface, CMS technology, create and publish digital content on web, vector illustration concept with author headshot

Getting Back To Basics With B2B Marketing

As B2B buyer preferences continue to shift, it’s becoming clear that today’s content is losing its appeal. PathFactory’s recent “2024 Benchmark Report” revealed a 23% decrease in time spent on…

Industry News November 22
Artificial intelligence or AI of futuristic technology concept, Lightbulb on table with finger point on top, Internet of Things, futuristic innovation, smart communication network.

Gong Unveils New AI Tools To Help Drive Revenue Outcomes

Gong, a revenue AI company, released new capabilities designed to assist organizations with capturing the right data, generating insights and driving actions to achieve greater revenue success.

Industry News November 22
Businesswoman standing and holding digital pen, smartphone with working on laptop in the office.

Less Is More: Simplifying Content Curation In B2B Marketing

If you feel like you’re swimming in a sea of content, you’re not alone. According to the “2024 Content Preferences Survey,” 56% of B2B practitioners admit they’re overwhelmed by content,…

Blog November 20
B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
Buyer Insights & Intelligence Series
Strategy & Planning Series