Demand Gen Report
The Future of B2B Marketing? Committee-Level AI Targeting
Latest Posts
DemandScience Launches Winnable Account System
DemandScience has entered into a strategic partnership with HG Insights and GTM Fabric to help B2B companies define, prioritize, and activate winnable accounts more efficiently to drive predictable pipeline. As revenue…
News Brief February 27
Gong Launches Mission Andromeda, Extending Its Revenue AI OS
Gong has launched a new platform that delivers greater guidance and efficiency around how revenue teams turn customer conversations into repeatable actions across teams. Mission Andromeda introduces Gong Enable, an…
News Brief February 25
OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX) 2026, powered by Advertising Week. Vahey’s “You Can Just Build Things” presentation…
February 23
DemandFlow Announces Partnership with LeadConnector
DemandFlow, an artificial intelligence (AI) powered marketing technology company providing demand generation and growth operations software, has entered into a strategic partnership with LeadConnector to expand integrated capabilities across lead…
News Brief February 4
The Hidden Moments of the Buying Journey Webinar set for Feb. 18
Traditional funnels are imperfect. Privacy rules have changed what demand teams can actually see. And leadership still expects clear proof that marketing is driving real pipeline. This is occurring as…
Blog February 2
Pipeline360 Launches New B2B Advertising Solution
Leading B2B marketing services partner Pipeline360 has launched Ads360, a next-generation advertising solution to turn B2B media investment into measurable demand and pipeline impact. Powered by the company’s intelligence layer,…
News Brief January 29
The Dawn of the Unified Data Strategy: Breaking Down Silos in 2026
For decades, the relationship between sales and marketing has been famously fraught with tension. Sales complains that leads are weak; Marketing insists that Sales isn’t following up properly. But if…
Blog January 28
Join Docket’s Arjun Pillai to Revolutionize Your Lead Strategy
We are kicking off the new year with our first webinar focused on B2B marketing operations: The Death of the MQL: How AI Agents are Rewriting Lead Qualification. According to…
Blog January 21
AI Meets Authenticity: B2BMX 2026 Keynote from Ashley Faus Offers Blueprint for Human-Centered Marketing
Ashley Faus is set to deliver a keynote address for B2BMX 2026, the premier event tailored for marketing and sales practitioners ready to reimagine their approach to revenue generation. A…
Blog January 14
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
