Demand Gen Report
Marketbridge, Meltwater Partner to Advance B2B Go-to-Market Intelligence
Latest Posts
commercetools Partners with Mirion Technologies on B2B Commerce AI Agent
Key Takeaways The commercetools B2B Intake Agent, built with Mirion Technologies, ingests order requests across emails, PDFs, spreadsheets, and CSV files, then automatically matches SKUs, routes requests to the correct…
News Brief July 20
New B2BMX Summer Camp Session Added: Convertr Offers Playbook for Data Integrity in the AI Era
Key Takeaways Convertr’s Jason Gladu will host a webinar detailing how AI doesn’t just speed up your workflows: it scales your data problems, baking bad records into every downstream decision…
Blog July 8
AdRoll To Explore AI-Native GTM Workflows At B2BMX Summer Camp 2026
Key Takeaways AdRoll’s upcoming B2BMX Summer Camp session will focus on how AI-native GTM workflows can connect planning, execution, measurement and optimization across demand gen programs. The webinar positions connected…
June 22
New Agentic Marketing Intelligence Platform Launched by Ex-Google, Databricks Engineers
Key Takeaways: Pomo turns fragmented market, competitor, demand, creative and channel signals into ranked daily recommendations, then automates execution within team-defined guardrails, so lean teams operate with the speed of…
News Brief June 11
Marketing Movers: New Hires at 2X, Revlo, Walker Sands
Key Takeaways 2X expanded its executive team with Emily Atkinson and Drew Murphy to strengthen client delivery, finance and operations amid rapid growth. Revlo and Walker Sands added leaders focused…
News Brief May 28
Xactly Launches Fleet of Agents for Revenue Planning, Compensation
Key Takeaways: Xactly’s Fleet of Agents and Intelligence Studio helps revenue teams automate manual work across planning, compensation, and revenue operations. The new capabilities support both out-of-the-box and configurable agents,…
News Brief May 25
Covve Unveils New Brand as Intelligent Lead Capture Platform for Real‑World Business
Key Takeaways: Covve has rebranded to reflect its shift from a personal contact manager to a B2B-focused intelligent lead capture platform that connects real-world interactions with enterprise systems. The platform…
News Brief May 21
B2BMX 2026 Keynotes Now Available on DemandGenReport.com YouTube Page
Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand strength, and real connection. The four speakers urged marketers to think like…
Blog May 11
AppDirect Acquires PartnerStack to Power Growth
Key Takeaways: AppDirect will integrate PartnerStack to enhance its subscription commerce platform. The acquisition positions AppDirect as a leader in AI-driven partner management and marketplace growth. AppDirect, the world’s leading…
News Brief May 7
Adthena Launches Industry-First Tool for ChatGPT Ads Campaigns
Key Takeaways: Adthena’s ChatGPT AdBridge simplifies migration by creating artificial intelligence (AI)-enriched keyword lists and negative keywords. The tool offers a free, practical entry point for advertisers to prepare campaigns…
News Brief May 4
Global IT Spending to Approach $5 Trillion in 2026: HG Insights
Key Takeaways: Global IT spending is projected to reach $4.96 trillion in 2026, with enterprise investments making up nearly all of it AI-driven advancements are fueling growth in IT hardware…
News Brief April 15
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