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Making Every Scan Count: How Smart QR Code Strategies Help Marketers Maximize Event ROI
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Informa TechTarget, Salesloft Partnership Focused on Data-Driven Prospecting
Informa TechTarget and Salesloft are offering a new integration designed to help their customers build and accelerate pipeline, concentrating on efficiently identifying and effectively engaging prospects in an active buying…
News Brief June 30
Apollo.io Appoints New CMO, CRO to Accelerate GTM Innovation
Apollo.io, a leading artificial intelligence (AI)-powered go-to-market sales platform, recently announced the appointments of Marcio Arnecke as Chief Marketing Officer (CMO) and Adam Carr as Chief Revenue Officer (CRO). These…
News Brief June 5
Demand Gen Report Names New Editor
DemandGenReport.com is pleased to announce the hiring of James Hickey as the new editor at the website owned and operated by Emerald, the nation’s leading tradeshow company. Vito Salvatore, Associate…
Blog June 4
Escape This Memorial Day Weekend with B2B Webinars from Adobe, Netline
During a long holidaqy weekend, there’s no better way to get back in the zone than exploring actionable strategies to elevate your lead generation efforts. Watching a webinar or two…
News Brief May 25
ServiceNow, Xactly Unify Sales Order, Performance Management
ServiceNow and Xactly recently announced a collaboration to provide the sales industry enhanced visibility into Sales Performance Management by integrating with ServiceNow Sales and Order Management (SOM). This integration will…
News Brief May 22
Infolinks, Infillion to Integrate to Premium & Proprietary Advertising at Scale
Infolinks announced a direct integration with Infillion to give the company’s brand and agency clients immediate access to’ proprietary placements and inventory across 25,000+ premium direct publishers. A premium advertising…
News Brief May 21
Fullstory Appoints Chad Gold as CFO
Fullstory, a leading behavioral data company, has appointed of Chad Gold as its chief financial officer (CFO). Gold brings over two decades of financial leadership experience in high-growth technology companies…
News Brief May 8
Ammunition Names Jonathan Hayes CCO, Accelerating Its Tech-Driven Creative Vision
Ammunition, a full-funnel advertising agency, announced a strategic reorganization to usher in a new era of tech-driven creative innovation. As part of this realignment, the agency has appointed Jonathan Hayes…
News Brief May 8
Siemens Reaches Deal to Acquire Wevolver
Siemens Digital Industries Software recently announced its intention to acquire Wevolver. The deal will expand Siemens audience reach, enhancing the Supplyframe product portfolio, and combining digital marketing and integrated campaign…
News Brief May 5
The B2B Marketing Exchange is On the Move
After many years of fun under the Scottsdale sun, the B2B Marketing Exchange is making big moves to the Golden State. It was a difficult decision to make, but the…
News Brief April 30
Xactly Design Available with Two New Solutions
Xactly has announced the general availability release of Xactly Design, an industry-first product for incentive plan design, and two new platform-enabled solutions with it Xactly Design, an industry-first product for…
News Brief April 29
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
