Demand Gen Report

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WPP & IBM Team Up For New Generative AI-Powered B2B Solution

WPP, a creative transformation company, and IBM, a provider of global hybrid cloud, AI and consulting services, launched a B2B solution powered by IBM’s AI and data platform watsonx. The…

Industry News June 21
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Digital Accessibility: The Missing Piece In Your Marketing Tech Stack

Marketing leaders know that personalized digital experiences play a significant role in boosting sales and fostering customer loyalty, which is why many organizations have established robust marketing tech stacks complete…

Demanding Views June 21
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6sense & Gong Expand Partnership With New Integration

6sense, an ABM platform powered by revenue AI, and Gong, a revenue intelligence platform, revealed a new integration that connects Gong Engage with 6sense Revenue AI for Sales to help provide sellers with…

Industry News June 20
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CallSine Debuts AI-Powered Platform Designed To Enhance Personalization

CallSine, an AI-driven sales engagement platform, entered the market with its patent-pending CallSine App for enterprise use and CallSine API for sales enablement and CRM systems. The company’s solutions are…

Industry News June 18
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Salesloft Introduces New AI-Powered Buyer Signal-Based Selling Capabilities

Salesloft, a revenue orchestration platform, revealed new AI-powered signal-based selling capabilities designed to ingest recommended content from conversational sales and marketing platform Drift, customers’ own systems and third-party systems to…

Industry News June 18
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How AffiniPay Unlocked 70% MQA Acceptance Rate Via An ABM/ABX Framework

AffiniPay is an online payment processing solution that seeks to combine technology with exceptional service to ensure a seamless payment experience for businesses. Founded in 2005, the company collaborates intimately…

Case Studies June 18
SRM Software

AI-Powered Responsive Platform Seeks To Accelerate Growth, Mitigate Risk & Improve UX

Responsive — (formerly RFPIO) — provides strategic response management (SRM) software to help organizations share and exchange critical information. The AI-powered Responsive Platform is purpose-built to manage responses at scale…

Solution Spotlight June 18
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The Big ‘Book’ Of Artificial Intelligence Statistics For B2B Practitioners

While I love talking about AI, most discussions become an echo chamber around its pitfalls, ethics and potential that ultimately boil down to a forward-looking, “AI will be mission critical!”…

Industry News June 18
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How B2B Can Use Sonic Branding To Drive Digital Engagement

Think about the iconic ad jingles and sound signals that prompt automatic brand recognition: The McDonald’s “I’m lovin’ it” tune, the T-Mobile ringtone, the Uber Eats doorbell. B2C brands have…

Demanding Views June 14
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Movable Ink Adds 3 New Features To AI-Native Personalization Solution

Movable Ink, an AI-powered personalized content platform, enhanced Da Vinci, its AI-native personalization solution, through the addition of three components: Creative IQ, Messaging IQ and Performance IQ. The new solutions…

Industry News June 13
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B2B Marketing Exchange East 2024: The Latest News on Sessions, Speakers & Experiences

About B2BMX East Since 2019, the B2B Sales & Marketing Exchange has brought together thousands of B2B practitioners looking to level up their approach to revenue generation. This year, the team reimagined the event with the B2B Marketing Exchange East (B2BMX…

Industry News June 12
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