Demand Gen Report

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Generative AI Experiences: 3 Ways To Tap Into A New Retargeting Goldmine

When thinking about useful AI tools for demand generation, AI-assisted data analytics are one of the first things that come to mind. However, analytics and other CMS tools don’t address…

Demanding Views July 12
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Sailes Releases Two New AI-Powered Sales Solutions

Sailes, a developer of AI for sales solutions, released two new capabilities: Digital Labor Live and Real-Time ROI. The solutions seek to break the third wall between humans and AI…

Industry News July 10
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CallRail’s Partnership With Mailchimp Seeks To Bridge Online & Offline Channels

CallRail is an AI-powered lead intelligence platform designed to help all businesses market with confidence. Serving more than 200,000 companies worldwide, CallRail’s solutions reportedly help businesses track and attribute each…

Solution Spotlight July 10
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How The Self-Service Buying Journey Is Causing A Role Reversal Between Marketing & Sales 

There’s a considerable gap between demand generation marketers’ expectations and their goals, as 80% consider getting new qualified leads mission critical — but 50% are still missing their pipeline goals. According…

Industry News July 10
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Google’s Link Contradiction: Company Downplays Importance, But Leak Reveals Dominance

Google recently downplayed the importance of links in search rankings in its updated spam policy, creating confusion and frustration for companies who have heavily invested in link building to grow…

Demanding Views July 8
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Nimble CRM Email Sequencing Reportedly Enhances Personal & Business Relationships

Nimble is a CRM solution designed for individuals and teams to help enhance relationships, marketing and sales management by nurturing personal and business relationships through email and social networks.

Solution Spotlight July 3
Content marketing, Digital advertising, Website marketing, Socia

Amidst Content Boom, 91% Of Leaders Report Growing Budgets; 92% Anticipate Content Production Increases

91% of B2B marketing leaders anticipate budget increases, which will ultimately increase content production by 3X to 5X, new research revealed. “The Engagement Equation: How B2B Tech Marketers Are Creating…

Blog July 3
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#BII24 Preview: Your Guide To Engaging Elusive, Anonymous B2B Buyers

Modern buying cycles are deceptively short — B2B buyers don’t initiate contact with sales until they’re about 70% through their buying journey and, 84% of the time, they already know…

Industry News July 3
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Typeform Delivers Solution To Help Companies Capture & Convert More Customers

Typeform, a form builder and conversational data collection platform, released Typeform for Growth, a suite of new capabilities designed to help businesses capture, qualify and convert leads. The capabilities seek to…

Industry News July 2
Screenshot of Luster platform

Luster Debuts With AI-Powered Predictive Enablement Technology

Luster, an AI-powered predictive enablement technology, entered the market with the goal of delivering practice simulations and skill drills that can help sellers proactively identify and close skill gaps via…

Industry News June 28
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What Marketers Must Consider When Balancing AI Innovation With Buyer Trust

The surge in artificial intelligence (AI) tools and resources provided marketers with the power to enhance their strategies, improve efficiency and deliver more personalized experiences to consumers. However, they’re tasked…

Demanding Views June 28
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