Demand Gen Report

Latest Posts

AI can help improve the accuracy and reliability of sales forecasts.

Harnessing AI: Transforming Sales Forecasting for Greater Accuracy and Strategic Action

In today’s rapidly evolving business landscape, the ability to accurately forecast sales is more critical than ever. Yet, traditional sales forecasting methods are increasingly proving inadequate, as they consume significant…

Demanding Views March 14
International executive team people having board meeting discussing project results Diverse employees group working with senior leader brainstorming in office meeting room at presentat : Generative AI

Pulse Check Survey: How Are B2B Marketing Teams Using AI?

Artificial intelligence (AI) has become a fixture within many B2B marketing organizations, with generative AI (GenAI) gaining a significant amount of mind and wallet share, especially among marketers. According to…

Uncategorized March 12
Business audit stock financial finance management on analysis data strategy with graph accounting marketing or report chart economy investment research profit concept. Generative AI

Gong Surpasses $300M in Annual Recurring Revenue, Sees Customer Growth Beyond Tech

Gong, the AI startup last valued at more than $7 billion, has surpassed $300 million in annual recurring revenue (ARR), according to the company’s results for fiscal 2024, which ended…

Financial News March 10
Get the latest B2B Marketing News & Trends delivered directly to your inbox!
Business industry robot factory concept Robotic system control put AI processing chip into human brain with AI, Artificial Intelligence,robot and automation innovation concept vector

The Age Of AI In B2B Marketing: Strategic Shifts For CMOs 

Artificial Intelligence (AI) is no longer a distant promise; it’s here, reshaping industries and challenging conventional approaches. For B2B marketing leaders, this is a pivotal moment demanding not just adaptation…

Demanding Views March 7
girl doing some research on pc 3

Tiga.ai Raises $2M to Launch AI Agent for Custom Buying Signals

Tiga.ai has raised $2 million in a funding round led by Bull City Venture Partners, Cascade Seed Fund and Virginia Venture Partners. Tiga is a front-runner in the signal-based prospecting space. The…

News Brief March 6
Salesperson making a phone call to a potential client working at a desk with a laptop and notes professional sales outreach in progress

Nooks Launches AI Prospector Uses Buying Signals to Enable High-Impact Outreach

Nooks has launched AI Prospector, an artificial intelligence (AI)-powered solution that analyzes real-time buying signals to help sales teams identify the best prospects for immediate outreach and provide messaging for…

News Brief March 5
Learning online working concept. Businessman working on tablet and laptop computer, searching working in office.

Demandbase Launches Connected AI Agents to Support GTM Execution

Demandbase has launched Agentbase, a system of connected artificial intelligence (AI) agents designed to help accelerate B2B pipeline growth. Organizations can reach their growth goals by weaving AI-powered automation and trusted…

News Brief March 4
Alta

Alta Raises $7M Seed Round to Amplify AI-Powered Revenue Workforce

Alta, a provider of AI-powered revenue workforce solutions, has raised $7 million in seed financing and officially launched out of stealth. Entrée Capital and Target Global led the round, while…

Industry News March 4
An analyst uses a computer and dashboard for data business analysis and Data Management System, Customers database, gather information to report. Data science technology and digital marketing

Will the Rise of AI Impact the Social Skills of Sellers?

A survey of 3,496 global employees found that 41% of sellers believe new AI-powered technologies have helped automate repetitive tasks, increasing their capacity. As a result, Gartner predicts that 10%…

Uncategorized March 3
Save to Library Download Preview Preview Crop Find Similar File #: 1093532852 Flat illustration of business people connect arrow piece jigsaw puzzle teamwork for career growth

Converging Worlds: Navigating The Blurring Lines Between Demand Gen & ABM 

As the marketing landscapes evolve, the once-clear distinctions between demand generation and account-based marketing (ABM) are fading. What was once a tactical separation —  with demand gen casting a wide…

Demanding Views February 28
Laptop streaming platform showcasing diverse video content

Goldcast Expands Leadership Team with New CMO and CPO Appointments

Goldcast, an AI-powered B2B video content platform, has announced the promotion of Kelly Cheng to Chief Marketing Officer (CMO) and Lauren Creedon to Chief Product Officer (CPO). The appointments come…

Uncategorized February 27
B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
Buyer Insights & Intelligence Series
Strategy & Planning Series