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2019 Marketing Measurement & Attribution Survey Report

2019 Marketing Measurement & Attribution Survey Report

May 22, 2019 • Klaudia Tirico

Minding The Curiosity Gap: Brightcove PLAY 2019 Shares Insights To Engage, Retain Buyers With Video Content

Minding The Curiosity Gap: Brightcove PLAY 2019 Shares Insights To Engage, Retain Buyers With Video Content

May 20, 2019 • Brian Anderson

The Pedowitz Group Executive Chats Revenue Marketing Maturity In B2B, New Index For Measuring Revenue Transformation

The Pedowitz Group Executive Chats Revenue Marketing Maturity In B2B, New Index For Measuring Revenue Transformation

May 16, 2019 • Elise Schoening

Intent Signals: Which Ones Are Truly Actionable?

Intent Signals: Which Ones Are Truly Actionable?

May 21, 2019

Measuring Marketing ROI: 3 Data Strategies To Maximize The Output Of Your Marketing Team

Measuring Marketing ROI: 3 Data Strategies To Maximize The Output Of Your Market…

May 10, 2019

Data: The Key Differentiator In B2B Marketing

Data: The Key Differentiator In B2B Marketing

May 7, 2019

It’s Time To Stop Treating All Intent Data The Same

It’s Time To Stop Treating All Intent Data The Same

April 30, 2019

Why Machines Won't Replace B2B Marketers

Why Machines Won't Replace B2B Marketers

April 22, 2019

Salesforce Executive Talks Demand Gen Evolution, Top Channels

Salesforce Executive Talks Demand Gen Evolution, Top Channels

April 15, 2019

3 Ways Data Is Making Huge Waves In The Customer Experience

3 Ways Data Is Making Huge Waves In The Customer Experience

April 8, 2019

Multi-Touch Attribution And Ad Spend: What SMB Marketers Need To Know For Success

Multi-Touch Attribution And Ad Spend: What SMB Marketers Need To Know For Succes…

March 29, 2019

Planning A Customer Journey That Lasts A Lifetime

Planning A Customer Journey That Lasts A Lifetime

March 26, 2019

PGi Boosts Average Deal Size 9x With ABM Orchestration Platform

PGi Boosts Average Deal Size 9x With ABM Orchestration Platform

January 3, 2019

Phononic Drives $10M In Sales With Targeted Account Strategy

Phononic Drives $10M In Sales With Targeted Account Strategy

November 12, 2018

Act-On Boosts Lead Generation 40% With An Enhanced Video Hub

Act-On Boosts Lead Generation 40% With An Enhanced Video Hub

October 23, 2018

Fujitsu Grows ROI 360% With Employee Advocacy

Fujitsu Grows ROI 360% With Employee Advocacy

August 2, 2018

Advent Surpasses Marketing-Sourced Booking Goals With Revamped Lead Management Strategy

Advent Surpasses Marketing-Sourced Booking Goals With Revamped Lead Management S…

June 27, 2018

Citrix Enhances Campaigns With Data-Driven, Personalized Content

Citrix Enhances Campaigns With Data-Driven, Personalized Content

June 7, 2018

Sneak Peek: How RollWorks Crafted An ABM Hit With Personalized Ads, Direct Mail

Sneak Peek: How RollWorks Crafted An ABM Hit With Personalized Ads, Direct Mail

May 23, 2018

NDash Doubles Conversion Rates With Marketing Automation

NDash Doubles Conversion Rates With Marketing Automation

April 26, 2018

Okta Elevates Lead Generation 126% With Conversion Optimization

Okta Elevates Lead Generation 126% With Conversion Optimization

April 5, 2018

The Data Points For Engaging B2B Buyers

The Data Points For Engaging B2B Buyers

The 2019 State Of Content Marketing

The 2019 State Of Content Marketing

May 21, 2019

2019 Trends In Personalization

2019 Trends In Personalization

May 10, 2019

LinkedIn State Of Sales: Some Numbers To Help You Hit Yours

LinkedIn State Of Sales: Some Numbers To Help You Hit Yours

May 7, 2019

4 Problems With Marketing Automation

4 Problems With Marketing Automation

April 26, 2019

Sales Vs. Marketing: Fight For The Throne

Sales Vs. Marketing: Fight For The Throne

April 23, 2019

12 Stats That Prove You Need To Start Social Selling

12 Stats That Prove You Need To Start Social Selling

April 15, 2019

Marketing Technology Landscape Supergraphic 2019: MarTech 5000 (Actually 7,040)

Marketing Technology Landscape Supergraphic 2019: MarTech 5000 (Actually 7,040)

April 9, 2019

The Rise Of Chatbots In The B2B World

The Rise Of Chatbots In The B2B World

April 2, 2019

Marketing Madness: Your Technology Starting Lineup

Marketing Madness: Your Technology Starting Lineup

March 25, 2019

Zoom Prepares For IPO

Zoom Prepares For IPO

April 17, 2019

LeanData Secures $27.5 Million In Series C Funding

LeanData Secures $27.5 Million In Series C Funding

March 18, 2019

Trustpilot Raises $55 Million To Grow B2B Software Review Platform

Trustpilot Raises $55 Million To Grow B2B Software Review Platform

March 5, 2019

ON24 Approaches $100M In ARR After Record Year

ON24 Approaches $100M In ARR After Record Year

February 20, 2019

Affinity Secures $26.5M In Series B Funding

Affinity Secures $26.5M In Series B Funding

February 15, 2019

Integrate Acquires ListenLoop, Combines Programmatic ABM & Demand Gen In New Solution

Integrate Acquires ListenLoop, Combines Programmatic ABM & Demand Gen In New…

January 16, 2019

Campaign Monitor Takes On Enterprise Email Marketing With Sailthru, Liveclicker Acquisitions

Campaign Monitor Takes On Enterprise Email Marketing With Sailthru, Liveclicker …

January 16, 2019

Data Decisions Group Acquires Reach Analytics To Provide Full-Service Predictive Modeling

Data Decisions Group Acquires Reach Analytics To Provide Full-Service Predictive…

January 9, 2019

Sprout Social Raises $40.5M To Further Develop Social Media Software

Sprout Social Raises $40.5M To Further Develop Social Media Software

December 19, 2018