Demand Gen Report
The Demand Engine: Why Checkout Friction Is Killing B2B Deals
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Latest Posts
Adthena Launches Industry-First Tool for ChatGPT Ads Campaigns
Key Takeaways: Adthena’s ChatGPT AdBridge simplifies migration by creating artificial intelligence (AI)-enriched keyword lists and negative keywords. The tool offers a free, practical entry point for advertisers to prepare campaigns…
News Brief May 4
Global IT Spending to Approach $5 Trillion in 2026: HG Insights
Key Takeaways: Global IT spending is projected to reach $4.96 trillion in 2026, with enterprise investments making up nearly all of it AI-driven advancements are fueling growth in IT hardware…
News Brief April 15
10 Lessons Learned at B2BMX 2026: Elevating Your B2B Marketing Strategy
B2BMX 2026 offered a wealth of insights and strategies for B2B marketers to navigate the ever-evolving marketing landscape. The keynotes and sessions underscored the importance of adapting to new paradigms,…
March 17
DemandScience Launches Winnable Account System
DemandScience has entered into a strategic partnership with HG Insights and GTM Fabric to help B2B companies define, prioritize, and activate winnable accounts more efficiently to drive predictable pipeline. As revenue…
News Brief February 27
Gong Launches Mission Andromeda, Extending Its Revenue AI OS
Gong has launched a new platform that delivers greater guidance and efficiency around how revenue teams turn customer conversations into repeatable actions across teams. Mission Andromeda introduces Gong Enable, an…
News Brief February 25
B2BMX 2026 Tracks: AI in Action: Transforming B2B Marketing
Artificial Intelligence (AI) is no longer a futuristic concept— it’s a game-changer for B2B marketing. The AI track at B2BMX 2026 dives into how leading brands are leveraging AI to…
Blog February 23
DemandFlow Announces Partnership with LeadConnector
DemandFlow, an artificial intelligence (AI) powered marketing technology company providing demand generation and growth operations software, has entered into a strategic partnership with LeadConnector to expand integrated capabilities across lead…
News Brief February 4
The Hidden Moments of the Buying Journey Webinar set for Feb. 18
Traditional funnels are imperfect. Privacy rules have changed what demand teams can actually see. And leadership still expects clear proof that marketing is driving real pipeline. This is occurring as…
Blog February 2
Pipeline360 Launches New B2B Advertising Solution
Leading B2B marketing services partner Pipeline360 has launched Ads360, a next-generation advertising solution to turn B2B media investment into measurable demand and pipeline impact. Powered by the company’s intelligence layer,…
News Brief January 29
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
