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Oracle Aims To Address Customer AI Data Concerns With DataFox Acquisition, Launch Of CX Unity

Oracle Aims To Address Customer AI Data Concerns With DataFox Acquisition, Launch Of CX Unity

October 23, 2018 • Elise Schoening

Exclusive Interview: Triblio CEO Discusses Liferay Acquisition, Market Expansion & Future Of ABM

Exclusive Interview: Triblio CEO Discusses Liferay Acquisition, Market Expansion & Future Of ABM

October 17, 2018 • Elise Schoening

To Gate Or Not To Gate? New Options And Opinions Emerging In The Debate Over Putting Content Behind Forms

To Gate Or Not To Gate? New Options And Opinions Emerging In The Debate Over Putting Content Behind Forms

October 17, 2018 • Klaudia Tirico

Bad Data-Driven Marketing? Fix Your Layer Cake

Bad Data-Driven Marketing? Fix Your Layer Cake

October 19, 2018

Data Lakes Are Not Evil — They Just Need To Be Properly Utilized

Data Lakes Are Not Evil — They Just Need To Be Properly Utilized

October 15, 2018

3 Ways To Push Your B2B Business To The Next Level

3 Ways To Push Your B2B Business To The Next Level

October 8, 2018

6 Steps To Reverse Engineering Your Customer Experience

6 Steps To Reverse Engineering Your Customer Experience

September 28, 2018

Champion Good Data To Improve Top- And Bottom-Line Results

Champion Good Data To Improve Top- And Bottom-Line Results

September 21, 2018

Vanity Metrics: How To Avoid Lipstick On A Pig

Vanity Metrics: How To Avoid Lipstick On A Pig

September 17, 2018

How To Use Fit + Intent + Recency + Engagement (F.I.R.E.) For Go-To-Market Strategies

How To Use Fit + Intent + Recency + Engagement (F.I.R.E.) For Go-To-Market Strat…

September 7, 2018

9 Steps To Operationalize CX And Achieve Advocacy

9 Steps To Operationalize CX And Achieve Advocacy

September 4, 2018

DealSignal CEO Shares Analysis Of B2B Marketing Audience, New Definition Of “TAM”

DealSignal CEO Shares Analysis Of B2B Marketing Audience, New Definition Of “TAM…

August 28, 2018

Act-On Boosts Lead Generation 40% With An Enhanced Video Hub

Act-On Boosts Lead Generation 40% With An Enhanced Video Hub

October 23, 2018

Fujitsu Grows ROI 360% With Employee Advocacy

Fujitsu Grows ROI 360% With Employee Advocacy

August 2, 2018

Advent Surpasses Marketing-Sourced Booking Goals With Revamped Lead Management Strategy

Advent Surpasses Marketing-Sourced Booking Goals With Revamped Lead Management S…

June 27, 2018

Citrix Enhances Campaigns With Data-Driven, Personalized Content

Citrix Enhances Campaigns With Data-Driven, Personalized Content

June 7, 2018

Sneak Peek: How RollWorks Crafted An ABM Hit With Personalized Ads, Direct Mail

Sneak Peek: How RollWorks Crafted An ABM Hit With Personalized Ads, Direct Mail

May 23, 2018

NDash Doubles Conversion Rates With Marketing Automation

NDash Doubles Conversion Rates With Marketing Automation

April 26, 2018

Okta Elevates Lead Generation 126% With Conversion Optimization

Okta Elevates Lead Generation 126% With Conversion Optimization

April 5, 2018

Abram Interstate Insurance Increases Email Open Rates By 40% With Marketing Automation

Abram Interstate Insurance Increases Email Open Rates By 40% With Marketing Auto…

March 15, 2018

Snowflake Increases TAM 35% With Accurate Lead Generation

Snowflake Increases TAM 35% With Accurate Lead Generation

January 24, 2018

The Data Points For Engaging B2B Buyers

The Data Points For Engaging B2B Buyers

A Guide To B2B Blogging Success

A Guide To B2B Blogging Success

October 18, 2018

Maximize Effectiveness: Marketing Automation Workflows Every Marketer Should Know

Maximize Effectiveness: Marketing Automation Workflows Every Marketer Should Kno…

October 15, 2018

Connect With Today’s Buyers On Channels They Find Most Effective

Connect With Today’s Buyers On Channels They Find Most Effective

October 8, 2018

5-Step Checklist For Webinar Planning

5-Step Checklist For Webinar Planning

October 3, 2018

Mount Revenue And Relationship Marketing

Mount Revenue And Relationship Marketing

September 25, 2018

Inbound Marketing Vs. Content Marketing: Know The Difference

Inbound Marketing Vs. Content Marketing: Know The Difference

September 17, 2018

How To Increase Sales Productivity

How To Increase Sales Productivity

September 10, 2018

The Four E’s Of Creating Content That Connects

The Four E’s Of Creating Content That Connects

August 31, 2018

Getting Emotional In B2B Marketing

Getting Emotional In B2B Marketing

August 27, 2018

Liferay Acquires Controlling Interest In Triblio

Liferay Acquires Controlling Interest In Triblio

October 2, 2018

PFL Looks To Expand Capabilities, Global Footprint With New Capital Expenditures

PFL Looks To Expand Capabilities, Global Footprint With New Capital Expenditures

September 28, 2018

ZoomInfo Looks To Strengthen Contact Database With Datanyze Acquisition

ZoomInfo Looks To Strengthen Contact Database With Datanyze Acquisition

September 26, 2018

Highspot Secures $35M Series C Funding Round

Highspot Secures $35M Series C Funding Round

September 25, 2018

HG Data Acquires Pivotal iQ To Expand Technographic Data Offerings

HG Data Acquires Pivotal iQ To Expand Technographic Data Offerings

September 25, 2018

Sigstr Secures $4M In Funding To Fuel Product Growth, Market Expansion

Sigstr Secures $4M In Funding To Fuel Product Growth, Market Expansion

September 18, 2018

Marketo Acquisition Talks Heat Up With Reports Of Adobe Deal Close

Marketo Acquisition Talks Heat Up With Reports Of Adobe Deal Close

September 13, 2018

PebblePost Secures $25M Series C Funding Round To Expand Machine Learning Capabilities To Direct Mail Solution

PebblePost Secures $25M Series C Funding Round To Expand Machine Learning Capabi…

August 24, 2018

Salesforce Agrees To Acquire Datorama For Undisclosed Fee

Salesforce Agrees To Acquire Datorama For Undisclosed Fee

July 17, 2018