Demand Gen Report

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It’s Time To Ditch The Old Playbook To Make Sales Soar In 2025

Most of us have heard the saying, “If you do what you’ve always done, you’ll get what you’ve always gotten.” And yet, business leaders often forget this truth as they…

Demanding Views November 8
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Exclaimer Launches HubSpot Integration To Enhance Email Targeting Via Signatures

Exclaimer, an email signature management solution, revealed a new integration with HubSpot designed to help marketers leverage email signatures for personalized, data-driven communication.

Industry News November 8
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Openprise Reveals New AI Capabilities To Implement AI Into Workflows

Openprise, a revenue operations (RevOps) data automation provider, released AI-agent Factory, a set of new AI capabilities designed to help businesses build and inject AI across their processes and workflows.

Industry News November 7
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4 Tips For B2B Marketers To Optimize 2025 Strategy & Planning

B2B buyers are nearly 70% through their purchasing process before engaging with sellers — and 80% of the time, it’s the buyers who initiate the first contact. Given these self-service…

Industry News November 6
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Vidyard Partners With Salesloft To Help Enhance Sales Engagement Via AI-Powered Video Messaging

Salesloft, a revenue orchestration platform, named Vidyard, an online video platform, as its preferred video partner to help Salesloft users incorporate personalized video messages into their email workflows.

Industry News November 5
Business marketing,promotion, advertising and strategy.

Influencer Marketing, Programmatic Approaches & Privacy Compliance Shaping Advertising Strategies: New Research

B2B advertising is increasingly driven by data, AI and personalized account-based strategies, new research revealed. The “2024 State Of B2B Advertising” — fielded by account-based marketing (ABM) platform Demandbase — highlighted…

Industry News November 5
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The Future Of B2B Demand Marketing: Programmatic Automation For Superior Lead Generation

B2B marketers are flocking to programmatic lead generation because the approach shows results: Unlike traditional lead generation motions, a programmatic cost-per-lead (CPL) model allows businesses to unify, streamline and automate…

Demanding Views November 5
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Outreach Launches Integration with Clay to Streamline Sales Efforts

Outreach, a sales execution platform, revealed an integration with Clay, a data enrichment company, designed to help go-to-market teams drive growth across outbound, inbound, expansion and retention initiatives by consolidating…

Industry News October 31
Close up kid's hand hold a halloween candy bucket in pumpkin shape for trick or treat game. Celebrate all saints day with jack lantern.

5 B2B Marketing Lessons Practitioners Can Learn From Trick-Or-Treaters

If there’s one thing I love, it’s an extended metaphor — and the holidays provide ample excuses to churn them out. For the first conceit of the season, I’m drawing…

Blog October 30
Concept of prospects

Integrate Introduces New Features To Help Marketers Streamline Multichannel Lead Strategies 

Integrate, a lead management and data governance solution, released several new features designed to enhance how B2B marketers capture, organize and govern lead data across multiple channels.

Industry News October 30
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Google’s Third-Party Cookie Saga & The Future Of Digital Marketing

Google recently announced it will not be phasing out third-party cookies in its Chrome browser just yet, which veers from the anticipated transition towards a cookie-less web. Instead of removing…

Demanding Views October 29
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