Demand Gen Report
Navigating the AI-Driven Buyer: A New Era for Sales Engagement
Latest Posts
ServiceNow, Xactly Unify Sales Order Management, Performance Management
ServiceNow and Xactly recently announced a collaboration to provide the sales industry enhanced visibility into Sales Performance Management by integrating with ServiceNow Sales and Order Management (SOM). This integration will…
News Brief May 22
Infolinks, Infillion to Integrate to Premium & Proprietary Advertising at Scale
Infolinks announced a direct integration with Infillion to give the company’s brand and agency clients immediate access to’ proprietary placements and inventory across 25,000+ premium direct publishers. A premium advertising…
News Brief May 21
Fullstory Appoints Chad Gold as CFO
Fullstory, a leading behavioral data company, has appointed of Chad Gold as its chief financial officer (CFO). Gold brings over two decades of financial leadership experience in high-growth technology companies…
News Brief May 8
Ammunition Names Jonathan Hayes CCO, Accelerating Its Tech-Driven Creative Vision
Ammunition, a full-funnel advertising agency, announced a strategic reorganization to usher in a new era of tech-driven creative innovation. As part of this realignment, the agency has appointed Jonathan Hayes…
News Brief May 8
Siemens Reaches Deal to Acquire Wevolver
Siemens Digital Industries Software recently announced its intention to acquire Wevolver. The deal will expand Siemens audience reach, enhancing the Supplyframe product portfolio, and combining digital marketing and integrated campaign…
News Brief May 5
The B2B Marketing Exchange is On the Move
After many years of fun under the Scottsdale sun, the B2B Marketing Exchange is making big moves to the Golden State. It was a difficult decision to make, but the…
News Brief April 30
Xactly Design Available with Two New Solutions
Xactly has announced the general availability release of Xactly Design, an industry-first product for incentive plan design, and two new platform-enabled solutions with it Xactly Design, an industry-first product for…
News Brief April 29
Demandbase Unveils Marketplace and Developer Portal
Demandbase has made available its Marketplace and Developer Portal, a hub for integrations and partners built to simplify go-to-market (GTM) execution through connected data and workflows. With the Marketplace, customers…
News Brief April 28
Gong Launches News AI Agents to Deliver Revenue Impact
Business leaders are under pressure to deliver value with artificial intelligence (AI) agents, but are struggling to operationalize them. To meet this need, Gong, a leading revenue AI company, is…
News Brief April 24
Goldcast Launches Recording Studio for B2B Content Teams
Goldcast, the AI-powered B2B video content platform, is now offering Goldcast Recording Studio, empowering B2B marketers to create polished, on-brand video content without the cost, complexity, or fragmented workflows of…
News Brief April 21
Top Commercial Threats Facing Sales Leaders in 2025
As the global marketplace evolves at an unprecedented pace, Gartner identified the seven key commercial threats facing chief sales officers (CSOs) in 2025 that could significantly impact their strategic priorities…
Feature April 16
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
